Big Picture - March 2015 - (Page 26)

Behind the BIG PICTURE March 2015 SILVER 26 SCREEN YCD Multimedia teams with Coca-Cola to showcase dynamic signage in the cinema. BY ADRIENNE PALMER G oing to the movies is a treat for everyone, no matter the age, with big-screen entertainment, snacks, soft drinks, and previews to entice us to come back for more. But the time you spend standing in the ticketing line to purchase the weekend box office hit, waiting for your popcorn to be lathered in butter, and walking the hallway to find your theater is a selling point for the cinema complex. CineEurope, an annual tradeshow for major, regional, and independent cinema exhibitors, was held in Barcelona, Spain, June 17-19, 2014. And YCD Multimedia (, a global provider of advanced digital signage software, partnered with Coca-Cola (CineEurope 2014's main sponsor), Littlebit Technology, NEC Display Solutions, and Intel to create the Coca-Cola lounge, a "booth" showcasing a range of digital signage displays for movie theaters. Close to 50 screens were provided by co-sponsor NEC Display Solutions and were used to provide dynamic digital signage for box office ticketing, concessions, future film promos, and more. Most of the screens measured 46 to 55 inches wide, while one 84-inch screen was the centerpiece of the Coca Cola "bar." To make those screens dynamic, YCD Multimedia utilized its C-Nario Messenger, a digital signage display platform that allows users to design, schedule, distribute, and manage dynamic content. Once the content is delivered to the predetermined destination, the screen begins to play the intended images and text.

Table of Contents for the Digital Edition of Big Picture - March 2015

Big Picture - March 2015
Wide Angle
Inside Output
Business & Management
Make It Pop
Internet of Places: ISA Preview
Behind the Silver Screen
Job Log

Big Picture - March 2015