Big Picture - June/July 2016 - (Page 36)

BUSCH GARAGE SPEEDS INTO PHOENIX BIG PICTURE June/July 2016 Equipment and Supplies Used 36 Hardware and Software: Adobe Illustrator CC 2014 64bit, Onyx Thrive RIP, Rhino 5, KeyShot 4, HP Latex 3000, HP Scitex XL1500 Printer, GBC 2064WF-1 laminator, Z√ľnd G3 L-3200 digital cutting system, Millermatic 350P MIG push-pull welder Materials: 3M Controltac IJ180Cv3-10, 3M Scotchcal 8518 Gloss laminate, Direct-Print 3M Panaflex backlit faces, 3M Scotchcal Translucent vinyl flex-faces, Sloan LEDs, Allanson 12-volt power supplies Tools and Miscellaneous: iPad App Photo Measures by Big Blue Pixel, 3M Tape Primer 94, 3M silicone, NT Cutter A-300G knife, Olfa A1160B blades, screwdriver, wrench, screw gun, power drill, 3M VHB Tape A NASCAR sponsor branding change adds to the racetrack experience. W BY ANDY SALCIDO hen international brewing company Anheuser-Busch shifted its sponsorship of NASCAR driver Kevin Harvick from Budweiser to Busch earlier this year, the branding change involved more than simply re-skinning Harvick's No. 4 stock car. It also meant a shift in national branding for the Anheuser-Busch label, pushing Busch beer to the foreground for the first time since 2007. With Bud taking a backseat, the beer producer partnered with Phoenix International Raceway, or PIR, as it's known in the racing circuit, and rebranded the existing Speed Cantina at the track to the new Busch Garage. A fan favorite located just outside Turn 2, the sports bar and grill site, formerly sponsored by the Speed channel, features custom furniture, flat panel TVs, live music, and racing-themed food and drink specials during each race weekend. The Busch rebrand meant that all of the existing Speed elements and interior signage, as well as the custom fabricated exterior signs, all of which featured a vibrant red - both Speed and Budweiser's signature color - would need to be updated to blue Busch graphics. As bluemedia now enters its seventh year as the preferred signage and graphics provider for the track, PIR brought us in to transform the space and add to the entire fan and brand experience, from vinyl wall, window, tabletop, and concessions graphics, to custom fabricated channel letters, sign faces, and illuminated sign cabinets.

Table of Contents for the Digital Edition of Big Picture - June/July 2016

Big Picture - June/July 2016
Contents
Insight
Wide Angle
Upfront
Inside Output
Ideas
Busch Garage Signage Speeds into Phoenix International Raceway
R+D
Explorer

Big Picture - June/July 2016

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