Big Picture - October 2016 - 21
R E A DY TO
Big Picture asked all of our contributors the same question: What would you say
to someone who has never produced this specialty application before?
* "Follow the directions. The warranties and indemniﬁcation require
correct production and application steps to be followed." -Steve Zick, Innomark
* "Introduce the clients to a few examples of how ﬂoor graphics can be used.
The ﬁnal recipients are not usually aware that such solutions are possible." -Robert
Szymczak, Cookie Printers
* "Do some research on media; ensure it's non-slip rated for ﬂoor use. There's
no point skimping on the media to save a few dollars and causing a fall. It will just
cost you in the long run." -Kimberly Degenhardt, Kwik Kopy Hornsby
* "Research the production information so you know what you're selling. ...
Research what type of customer would beneﬁt from this product." -Lawrence Truan,
* "You absolutely, positively must have good color management." -Tony
Bonanno, Tony Bonanno Photography
Nowadays, retailers are having trouble catching shoppers'
attention, but a 3575-square-foot elevator wrap -
featuring Kate Hudson, nonetheless - is almost impossible to
miss. The graphic, which promotes Ann Taylor's concession in
a New York City Bloomingdale's, was printed on a Durst 500
by Fusion Imaging (Kaysville, Utah, fusionimaging.com) and
installed overnight. The two-way media - Contra Vision
Performance White on Black material with 30-percent transparency - allowed those standing inside the elevator to see out
while maintaining a vivid visual for shoppers within the mall.
When Kimberly Degenhardt and her husband/business partner,
Stewart Schmidt, bought a Kwik Kopy franchise (hornsby.
kwikkopy.com.au) outside of Sydney, they immediately began
transitioning the previous owners' offerings from small offset
and digital printing to wide-format products, specialty finishes,
and even graphic and web design. Applications such as decals,
cut vinyl lettering, and vinyl prints for outdoor signs took off,
but this year they felt ready to branch out, looking to wallpaper
and floor graphics as two promising markets.
Degenhardt says they've learned techniques and troubleshooting strategies from their suppliers along the way, but one
of their biggest challenges so far was a tradeshow graphic.
The client, a Sydney artist named Lisa Brummer, suggested a
floor graphic "to entice people," and wanted it to be as large as
possible. The 5 x 10-foot result pushed Kwik Kopy's capabilities to their limit, with the width at the maximum possible for
their Roland VS-640 printer and the length equally taxing in
their small production space.
Degenhardt says "Lisa would have liked something larger,
but this meant producing two separate pieces and lining them
up at installation" - ordinarily an easy feat, but Brummer
would be doing the installation. The graphic was printed on
McSign OPCR Floor Base with McSign FG Floor Laminate
from Australian Visual Solutions; they used a Royal Sovereign
Pushing the limits of their tiny shop turned out to be a risk
worth taking: "Installation couldn't have been easier,"
Brummer says, adding that the vinyl easily withstood the foot
traffic created by the tradeshow's 12,000 attendees. She even
says she'll be able to reuse it.
The graphic "quite quickly became a talking point,"
Brummer continues. "It also became quite interactive with
potential clients as people used their feet to point out images
they loved." A visitor even placed an order for a reprint of the
same graphic on wall canvas.
As for Kwik Kopy's future in floor graphics, they're hoping
to revise their shop layout and bring in larger work tables.
Degenhardt also sees floor graphics becoming more common,
"as it's getting easier to produce them."
* "Try it! It's a fantastic medium, it oﬀers so many possibilities, and it can be
really aﬀordable." -Helena Ichbiah, Ich&Kar
Table of Contents for the Digital Edition of Big Picture - October 2016
Big Picture - October 2016
Business + Management
It’s Wise to Specialize
The Long, but Rewarding, Road to Sustainability
Cut It Out
Big Picture - October 2016 - Big Picture - October 2016
Big Picture - October 2016 - Cover2
Big Picture - October 2016 - Contents
Big Picture - October 2016 - Insight
Big Picture - October 2016 - 3
Big Picture - October 2016 - 4
Big Picture - October 2016 - 5
Big Picture - October 2016 - 6
Big Picture - October 2016 - 7
Big Picture - October 2016 - Wide Angle
Big Picture - October 2016 - 9
Big Picture - October 2016 - Upfront
Big Picture - October 2016 - 11
Big Picture - October 2016 - 12
Big Picture - October 2016 - 13
Big Picture - October 2016 - 14
Big Picture - October 2016 - 15
Big Picture - October 2016 - Business + Management
Big Picture - October 2016 - 17
Big Picture - October 2016 - It’s Wise to Specialize
Big Picture - October 2016 - 19
Big Picture - October 2016 - 20
Big Picture - October 2016 - 21
Big Picture - October 2016 - 22
Big Picture - October 2016 - 23
Big Picture - October 2016 - The Long, but Rewarding, Road to Sustainability
Big Picture - October 2016 - 25
Big Picture - October 2016 - 26
Big Picture - October 2016 - 27
Big Picture - October 2016 - Cut It Out
Big Picture - October 2016 - 29
Big Picture - October 2016 - 30
Big Picture - October 2016 - 31
Big Picture - October 2016 - R+D
Big Picture - October 2016 - 33
Big Picture - October 2016 - 34
Big Picture - October 2016 - 35
Big Picture - October 2016 - 36
Big Picture - October 2016 - 37
Big Picture - October 2016 - 38
Big Picture - October 2016 - 39
Big Picture - October 2016 - Explorer
Big Picture - October 2016 - Cover3
Big Picture - October 2016 - Cover4