contents MARCH 2017 | VOLUME 22, NUMBER 2 COLUMNS 2 Insight A curious business. 16 Dynamic Signage Measuring digital signage ROI. 18 Extreme Vinyl Standing above the competition. DEPARTMENTS 6 Wide Angle Pop-up print. 8 Upfront 20 More for the Money By Kiersten Wones The retail landscape is changing, and print shops have to do a lot more than just print to stay competitive. These three shops prove they're on mind-blowing displays. 28 Ink Spot By Tim Greene Will latex overtake eco-solvent? Is package printing really growing as quickly as they say? As ink technology continues to grow and develop, focusing on emerging market sectors and new applications can prove beneficial to PSPs. 32 R+D The latest tech, products, and supplies. 36 Job Log Hive Estates gets a digitally printed brand makeover. ON THE COVER A Boom Studios retail masterpiece puts cardboard displays to shame. Cover design by Kathleen DeZarn. BIGPICTURE.NET the cutting edge of retail and P-O-P with their News and noteworthy. 1http://www.BIGPICTURE.NET