Big Picture - June/July 2017 - 12
extreme vinyl
A Creative Journey
It's easy to get buried under the day-to-day strains of business and forget to keep
the most important part of your company alive. | by Sino Tour
"I
will master something, then the creativity will
come." - Japanese proverb.
From cyberpunk manga to neon-lit Kanji
pictograms, there's no escaping the wealth of
cultural imagery and vignettes that is Tokyo in
April. Your senses are on maximum overdrive as you process
the visual spectacles that unfold before your eyes. On this trip
- my second to Japan - I thought it would be fitting to discuss
ways to generate creative wrap ideas and applications while
I'm in a land that integrates art and design, both traditional
and modern, at every corner.
BIG PICTURE
June/July 2017
FINDING INSPIRATION
This picturesque city is awash in stunning architecture,
historical sites, Sakura-laden fields, and intricately decorated
cuisine - resources that will influence my work in the days,
months, and years to come.
In our endless quest to push boundaries with our wrap
designs, we should never lose sight of satisfying our core
audience - our customers - whose expectations become
more demanding with each job we're awarded. I consistently
want to explore the creative side of vinyl wraps, from design
themes to installation techniques to available media. These
simple yet proven options have inspired me to generate my
own ideas for projects as each effort I put forth brings me
closer to becoming a true "wrap artist." Or, better yet, a
wrap artist who gets paid for doing what he thoroughly
enjoys each day.
In my LA office, I have assembled a large bulletin board
(aptly named "Big Bang," to signify "ideas springing into
existence") where I've gathered an assortment of magazine
clippings, Instagram snapshots, anime cells, tattoo catalogs,
fabric patterns, vinyl swatches, film paraphernalia, freehand
drawings, color wheels, travel postcards, famous quotes -
pretty much all of the memorable and insightful things that
have left an indelible impression in my world. There are so
many distractions at every turn of the day - especially in this
digital age - and I can easily lose my focus or train of thought.
I'm a visual person, and the board never disappoints. It has
furnished me with numerous collaborative ideas for some of
our most memorable custom and fleet wraps.
That inspiration is also where Google and the screenshot
feature on my iPhone become such important tools in assisting
me when I'm in the process of collecting ideas or I just need
an extra spark to kick-start my next artistic endeavor. Where
you find your ideas or how you collect them differs for each
person or designer. My advice is to pinpoint an organized
method that will make you feel comfortable and easily assist
you in preparing for your next meeting with a customer.
You're never limited to just your computer, cellphone, or
sketchbook; your mind is also the perfect memory bank, and
may unleash a fury of untapped creative impulses you never
knew existed when called upon. You might not even notice it,
but all of your collected observations will start shaping your
identity as an artist.
SINO TOUR is co-owner and director of operations at Icon Image Graphics,
a full graphic installation company in Santa Fe Springs, California. You can
find him on Twitter @IconImageWrap and Instagram @sino_tour.
12
Table of Contents for the Digital Edition of Big Picture - June/July 2017
Insight
Extreme Vinyl
Wide Angle
Upfront
R+D
Explorer
Ideas
A Healthy Wrappetite
Contents
Big Picture - June/July 2017 - Cover1
Big Picture - June/July 2017 - Cover2
Big Picture - June/July 2017 - Contents
Big Picture - June/July 2017 - Insight
Big Picture - June/July 2017 - 3
Big Picture - June/July 2017 - Wide Angle
Big Picture - June/July 2017 - 5
Big Picture - June/July 2017 - Upfront
Big Picture - June/July 2017 - 7
Big Picture - June/July 2017 - 8
Big Picture - June/July 2017 - 9
Big Picture - June/July 2017 - 10
Big Picture - June/July 2017 - 11
Big Picture - June/July 2017 - Extreme Vinyl
Big Picture - June/July 2017 - 13
Big Picture - June/July 2017 - Ideas
Big Picture - June/July 2017 - 15
Big Picture - June/July 2017 - 16
Big Picture - June/July 2017 - 17
Big Picture - June/July 2017 - 18
Big Picture - June/July 2017 - 19
Big Picture - June/July 2017 - 20
Big Picture - June/July 2017 - 21
Big Picture - June/July 2017 - 22
Big Picture - June/July 2017 - 23
Big Picture - June/July 2017 - 24
Big Picture - June/July 2017 - 25
Big Picture - June/July 2017 - 26
Big Picture - June/July 2017 - 27
Big Picture - June/July 2017 - 28
Big Picture - June/July 2017 - 29
Big Picture - June/July 2017 - 30
Big Picture - June/July 2017 - 31
Big Picture - June/July 2017 - 32
Big Picture - June/July 2017 - 33
Big Picture - June/July 2017 - A Healthy Wrappetite
Big Picture - June/July 2017 - 35
Big Picture - June/July 2017 - R+D
Big Picture - June/July 2017 - 37
Big Picture - June/July 2017 - 38
Big Picture - June/July 2017 - 39
Big Picture - June/July 2017 - 40
Big Picture - June/July 2017 - 41
Big Picture - June/July 2017 - 42
Big Picture - June/July 2017 - 43
Big Picture - June/July 2017 - Explorer
Big Picture - June/July 2017 - Cover3
Big Picture - June/July 2017 - Cover4
https://www.nxtbook.com/nxtbooks/STMG/bp_202010
https://www.nxtbook.com/nxtbooks/STMG/bp_202009
https://www.nxtbook.com/nxtbooks/STMG/bp_202008
https://www.nxtbook.com/nxtbooks/STMG/bp_20200607
https://www.nxtbook.com/nxtbooks/STMG/bp_202005
https://www.nxtbook.com/nxtbooks/STMG/bp_202004
https://www.nxtbook.com/nxtbooks/STMG/bp_202003
https://www.nxtbook.com/nxtbooks/STMG/bp_20200102
https://www.nxtbook.com/nxtbooks/STMG/bp_20191112
https://www.nxtbook.com/nxtbooks/STMG/bp_201910
https://www.nxtbook.com/nxtbooks/STMG/bp_201909
https://www.nxtbook.com/nxtbooks/STMG/bp_201908
https://www.nxtbook.com/nxtbooks/STMG/bp_20190607
https://www.nxtbook.com/nxtbooks/STMG/bp_201905
https://www.nxtbook.com/nxtbooks/STMG/bp_201904
https://www.nxtbook.com/nxtbooks/STMG/bp_201903
https://www.nxtbook.com/nxtbooks/STMG/bp_20190102
https://www.nxtbook.com/nxtbooks/STMG/bp_20181112
https://www.nxtbook.com/nxtbooks/STMG/bp_201810
https://www.nxtbook.com/nxtbooks/STMG/bp_201809
https://www.nxtbook.com/nxtbooks/STMG/bp_201808
https://www.nxtbook.com/nxtbooks/STMG/bp_20180607
https://www.nxtbook.com/nxtbooks/STMG/bp_201805
https://www.nxtbook.com/nxtbooks/STMG/bp_201804
https://www.nxtbook.com/nxtbooks/STMG/bp_201803
https://www.nxtbook.com/nxtbooks/STMG/bp_20180102
https://www.nxtbook.com/nxtbooks/STMG/bp_20171112
https://www.nxtbook.com/nxtbooks/STMG/bp_201710
https://www.nxtbook.com/nxtbooks/STMG/bp_201709
https://www.nxtbook.com/nxtbooks/STMG/bp_201708
https://www.nxtbook.com/nxtbooks/STMG/bp_20170607
https://www.nxtbook.com/nxtbooks/STMG/bp_201705
https://www.nxtbook.com/nxtbooks/STMG/bp_201704
https://www.nxtbook.com/nxtbooks/STMG/bp_201703
https://www.nxtbook.com/nxtbooks/STMG/bp_20170102
https://www.nxtbook.com/nxtbooks/STMG/bp_20161112
https://www.nxtbook.com/nxtbooks/STMG/bp_201610
https://www.nxtbook.com/nxtbooks/STMG/bp_201609
https://www.nxtbook.com/nxtbooks/STMG/bp_201608
https://www.nxtbook.com/nxtbooks/STMG/bp_20160607
https://www.nxtbook.com/nxtbooks/STMG/bp_201605
https://www.nxtbook.com/nxtbooks/STMG/bp_201604
https://www.nxtbook.com/nxtbooks/STMG/bp_201603
https://www.nxtbook.com/nxtbooks/STMG/bp_20160102
https://www.nxtbook.com/nxtbooks/STMG/bp_20151112
https://www.nxtbook.com/nxtbooks/STMG/bp_201510
https://www.nxtbook.com/nxtbooks/STMG/bp_201509
https://www.nxtbook.com/nxtbooks/STMG/bp_201508
https://www.nxtbook.com/nxtbooks/STMG/bp_20150607
https://www.nxtbook.com/nxtbooks/STMG/bp_201505
https://www.nxtbook.com/nxtbooks/STMG/bp_201504
https://www.nxtbook.com/nxtbooks/STMG/bp_201503
https://www.nxtbook.com/nxtbooks/STMG/bp_20150102
https://www.nxtbook.com/nxtbooks/STMG/bp_201411
https://www.nxtbook.com/nxtbooks/STMG/bp_201410
https://www.nxtbook.com/nxtbooks/STMG/bp_201409
https://www.nxtbook.com/nxtbooks/STMG/bp_201408
https://www.nxtbook.com/nxtbooks/STMG/bp_20140607
https://www.nxtbook.com/nxtbooks/STMG/bp_201405
https://www.nxtbook.com/nxtbooks/STMG/bp_201404
https://www.nxtbook.com/nxtbooks/STMG/bp_201403
https://www.nxtbook.com/nxtbooks/STMG/bp_20140102
https://www.nxtbook.com/nxtbooks/STMG/bp_mediainksourcebook1314
https://www.nxtbook.com/nxtbooks/STMG/bp_sourcebook1314
https://www.nxtbook.com/nxtbooks/STMG/bp_201311
https://www.nxtbook.com/nxtbooks/STMG/bp_201310
https://www.nxtbook.com/nxtbooks/STMG/bp_201309
https://www.nxtbook.com/nxtbooks/STMG/bp_201308
https://www.nxtbook.com/nxtbooks/STMG/bp_201306
https://www.nxtbook.com/nxtbooks/STMG/bp_201305
https://www.nxtbook.com/nxtbooks/STMG/bp_201304
https://www.nxtbook.com/nxtbooks/STMG/bp_201303
https://www.nxtbook.com/nxtbooks/STMG/bp_20130102
https://www.nxtbook.com/nxtbooks/STMG/bp_20121112
https://www.nxtbook.com/nxtbooks/STMG/bp_201210
https://www.nxtbook.com/nxtbooks/STMG/bp_201209
https://www.nxtbook.com/nxtbooks/STMG/bp_201208
https://www.nxtbook.com/nxtbooks/STMG/bp_201207
https://www.nxtbook.com/nxtbooks/STMG/bp_201206
https://www.nxtbook.com/nxtbooks/STMG/bp_201205
https://www.nxtbook.com/nxtbooks/STMG/bp_201204
https://www.nxtbook.com/nxtbooks/STMG/bp_201203
https://www.nxtbookmedia.com