Big Picture - June/July 2017 - 32

GROWTH OPPORTUNITIES

CUSTOMIZING YOUR WAY TO THE TOP
Business growth shifts and refocuses with market demands. The
digital print market has embraced the growth in previously untapped areas including flooring, wallcoverings, and textiles. Business owners are eager to promote their products in distinctive
ways, allowing them to differentiate themselves from the rest of
the pack. From the ground up, advertisers may take advantage
of promotional space anywhere they can find it.
Printable flooring products present your message at the consumer's feet. The advancements in design of PVC vinyl flooring
and carpet products offer the ability to print custom graphic
floors. Commercial-grade, durable materials provide versatility
in branding a message as the use of vibrant colors and images
greet the consumer.
The wallcovering arena has seen growth in product quality
and customization. Materials may be designed and installed in

commercial, retail, and home environments offering the opportunity to customize any space. With the diversity in patterns,
texture, and prints combined with new digital print technology,
wallcoverings have limitless applications.
The expansion in the textile market has allowed for applications including wallcoverings, art reproduction, backdrops, and
fabric flags. Fabrics are offered in a variety of textures that are
easily printed, sewn, and installed. Textiles are lightweight and
durable, and may be easily cleaned and stored when not in use.
From the moment the door opens, consumers are immersed
in the complete selling experience. With continued growth in
technology and design application, the opportunity to create a
customized environment has become a reality.
ultraflexx.com

AUTOMATION AND EFFICIENCY

BIG PICTURE

June/July 2017

DO IT NOW, DO IT LATER -
FINISHING AS LONG-TERM STRATEGY

Digital presses are faster and more capable than ever before.
On-demand printing is growing by leaps and bounds. Market forces
are pushing print service providers to offer customers an ever widening range of products, many requiring special finishing processes
with tooling and material-handling features specific to each application. It's no wonder bottlenecks pop up in the finishing department
with every new printer acquisition, every "hot" new application.
What's a PSP to do? The choices in technology and processing
methods are numerous, from roll-to-roll cutting and simple XY to
dedicated CNC routing, laser cutting, and multifunctional devices
with the ability to perform a variety of tasks. Which solution is
best for any given PSP is sometimes difficult to say, especially
considering the rapidly changing nature of the graphics business.
Precisely because of this, PSPs need to approach digital cutting as
a long-term strategy rather than a short-term fix, an investment in
equipment that will perform as a workhorse for decades to come.

Naturally, the finishing solution a print provider chooses should
meet current needs, but just as importantly, it should also offer
the ability to expand and adapt later on, as the business grows or
changes, and new applications are added to the mix.
Zünd has been building modular, multifunctional systems
for more than three decades. All Zünd cutter lines - S3, G3,
and the dual-beam D3 - are designed to be perfectly modular
and adaptable. All tooling, material-handling automation, and
digital workflow features are configured for each customer's
requirements but are never set in stone. Additions, such as the
3.6-kilowatt high-powered router module RM-L, automatic tool
changing, and fully automated and robotic loading and off-loading,
can all be added as the need arises, making Zünd the most
versatile, productive, and long-lasting finishing solution available.
zund.com

http://www.ultraflexx.com http://www.zund.com

Table of Contents for the Digital Edition of Big Picture - June/July 2017