Big Picture - September 2017 - 30
BIG PICTURE
September 2017
Workflow to Wall
30
S
cott Rowell, owner of Point (point227.com), in
Hingham, Massachusetts, is no stranger to the
trials of streamlining one's digital print workflow.
His resume includes founder of Mammoth Media
and former general manager of its now-parent
company, Circle Graphics, experiences which brought him in
contact with Caldera, Cyrious, Onyx, EFI Fiery, and HomeGrown workflow systems. Today, SAi Flexi is his primary RIP
at Point. But, regardless of the platform used, Rowell says it's
all about starting a project off strong, and it starts with
workflow: "If it's streamlined at the beginning of the workflow,
it streamlines the whole print process."
Rowell, like many PSPs in our industry, says the numberone problem holding up workflow is job approval. "The
approval process has always been a bottleneck for small and
large shops," he says. "Everyone has them for various reasons,
but I've found if you can ask the questions 'Who, What, When,
Where, and Why' during the intake process and have a strong
workflow, those bottlenecks go away.
"Point is about listening to and understanding our clients
and their needs," Rowell says. "Our philosophy is simple:
provide the best possible solution and value. We achieve this
through getting to know our clients, teaching them about the
process or product, positive vendor and manufacturer
relationships, and strong workflow systems."
And while there are many options in the market tailored
to your shop's specific needs, Rowell prefers a subscriptionbased platform because "first, there is no obligation. Second,
there is no large investment. And third, there are no accessorial
charges for updates."
Point recently completed a project for an 18th-century
home in Hingham undergoing a major renovation. The shop
was contracted to provide digitally printed wallpaper to be
installed throughout the home. The pattern was produced in
Flexi and printed on Drytac Retac Textures Canvas via an HP
Latex 370 printer.
"The client absolutely loved it," says Rowell. "And the
media allows the homeowner to remove it from the wall with
zero problems."
While Rowell touts having a great workflow system, team,
and client-vendor relationship, he also gives credit to the
world of wide-format. "This is a great time in the print
industry. We have cutting-edge equipment, products, and
expanding markets," he says. "And manufacturers are
listening to their customers and providing real solutions."
http://www.point227.com
Table of Contents for the Digital Edition of Big Picture - September 2017
Big Picture - September 2017
Contents
Insight
Wide Angle
Upfront
Inside Output
Extreme Vinyl
Sustainability: The Ultimate ROI?
Get RIP’ed
R+D
Explorer
Big Picture - September 2017 - Big Picture - September 2017
Big Picture - September 2017 - Cover2
Big Picture - September 2017 - Contents
Big Picture - September 2017 - Insight
Big Picture - September 2017 - 3
Big Picture - September 2017 - Wide Angle
Big Picture - September 2017 - 5
Big Picture - September 2017 - Upfront
Big Picture - September 2017 - 7
Big Picture - September 2017 - 8
Big Picture - September 2017 - 9
Big Picture - September 2017 - 10
Big Picture - September 2017 - 11
Big Picture - September 2017 - 12
Big Picture - September 2017 - 13
Big Picture - September 2017 - 14
Big Picture - September 2017 - 15
Big Picture - September 2017 - Inside Output
Big Picture - September 2017 - 17
Big Picture - September 2017 - Extreme Vinyl
Big Picture - September 2017 - 19
Big Picture - September 2017 - Sustainability: The Ultimate ROI?
Big Picture - September 2017 - 21
Big Picture - September 2017 - 22
Big Picture - September 2017 - 23
Big Picture - September 2017 - 24
Big Picture - September 2017 - 25
Big Picture - September 2017 - Get RIP’ed
Big Picture - September 2017 - 27
Big Picture - September 2017 - 28
Big Picture - September 2017 - 29
Big Picture - September 2017 - 30
Big Picture - September 2017 - 31
Big Picture - September 2017 - R+D
Big Picture - September 2017 - 33
Big Picture - September 2017 - 34
Big Picture - September 2017 - 35
Big Picture - September 2017 - 36
Big Picture - September 2017 - 37
Big Picture - September 2017 - 38
Big Picture - September 2017 - 39
Big Picture - September 2017 - Explorer
Big Picture - September 2017 - Cover3
Big Picture - September 2017 - Cover4
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