Big Picture - October 2017 - 10

Bringing Corto Maltese to Life

Throughout the summer, commuters traveling
through the Gare de Paris-Austerlitz have
enjoyed snapping selfies with a life-size replica
of Corto Maltese, the beloved hero of an
Italian comic book series by the same name.
Unbeknownst to passersby is the work that went
into producing the 52-inch-tall 3D printed figure.
OOH provider Metropole (metropole.me) devoted
roughly 200 hours to the project: 25 for creating
the 3D files, 70 for printing the eight-section display, and 105 for assembling, polishing, and
painting the pieces.
The display, designed to celebrate the comic
book's 50th anniversary and demonstrate the
impact 3D printing can have on a target audience, is complemented by a large backdrop,
printed on Metropole's HP Latex 3000 onto
Mactac adhesive vinyl.

BIG PICTURE

October 2017

Print 17: Grow Your Business

10

What used to fill McCormick Place in Chicago is now just a
part of the digital printing mix represented at the five-day
show, Print 17. From a focus on direct mail and commercial
and offset printing, the show floor is now filled with wideformat machines, media, and software offerings.
Here's what a few of the experts on the tradeshow floor
had to say about the changes to Print 17:
When asked what percentage of commercial printers at
the event are interested in the wide-format market, John
Fulena, VP of Ricoh's Commercial and Industrial Printing
Business Group said, "100 percent."
"From 10 years ago to now, the number of attendees at Print
17 interested in wide-format has increased dramatically," said
Sal Sheikh, VP of marketing for large-format printing at Canon.
"Every commercial printer wants to get into wide-format
because their customer wants more and more," said Brent
Moncrief, VP of marketing and brand management at Fujifilm.
Becky McConnell, product marketing manager, added,

"Printers are looking for ways to stay profitable and create
new streams of revenue."
"Commercial printers are looking to diversify here at Print
17," said Avi Basu, head of marketing, graphics solution
business at HP.


http://www.metropole.me

Table of Contents for the Digital Edition of Big Picture - October 2017

Big Picture - October 2017
Contents
Insight
Wide Angle
Upfront
Outside the Gamut
The Women in Print Awards
At the End of the Day
Wrap Sheet
R+D
Job Log
Big Picture - October 2017 - Big Picture - October 2017
Big Picture - October 2017 - Cover2
Big Picture - October 2017 - Contents
Big Picture - October 2017 - Insight
Big Picture - October 2017 - 3
Big Picture - October 2017 - Wide Angle
Big Picture - October 2017 - 5
Big Picture - October 2017 - Upfront
Big Picture - October 2017 - 7
Big Picture - October 2017 - 8
Big Picture - October 2017 - 9
Big Picture - October 2017 - 10
Big Picture - October 2017 - 11
Big Picture - October 2017 - 12
Big Picture - October 2017 - 13
Big Picture - October 2017 - Outside the Gamut
Big Picture - October 2017 - 15
Big Picture - October 2017 - The Women in Print Awards
Big Picture - October 2017 - 17
Big Picture - October 2017 - 18
Big Picture - October 2017 - 19
Big Picture - October 2017 - 20
Big Picture - October 2017 - 21
Big Picture - October 2017 - 22
Big Picture - October 2017 - 23
Big Picture - October 2017 - 24
Big Picture - October 2017 - 25
Big Picture - October 2017 - At the End of the Day
Big Picture - October 2017 - 27
Big Picture - October 2017 - Wrap Sheet
Big Picture - October 2017 - 29
Big Picture - October 2017 - 30
Big Picture - October 2017 - 31
Big Picture - October 2017 - 32
Big Picture - October 2017 - 33
Big Picture - October 2017 - 34
Big Picture - October 2017 - R+D
Big Picture - October 2017 - 36
Big Picture - October 2017 - 37
Big Picture - October 2017 - 38
Big Picture - October 2017 - 39
Big Picture - October 2017 - Job Log
Big Picture - October 2017 - Cover3
Big Picture - October 2017 - Cover4
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