Big Picture - January/February 2018 - 2

insight

Check, Please

BIG PICTURE

January/February 2018

appy 2018! You have about a week left before your New Year's resolutions end up in the
trash. Not being a downer, just stating facts: 80 percent of New Year's resolutions fail by the
second week of February, according to US News. The gyms are going to become less crowded. Your grocery cart will mysteriously acquire ice cream and potato chips. And the junk
drawer in the kitchen is going to look exactly the same as it did in December.
So, how do you make this year-long to-do list last more than six weeks? Write it down. Display it
somewhere you see every day. And track it. At least that's what Chip Eichelberger, the keynote speaker at
a recent event I attended, says to do.
At the event, Chip asked the audience on what date did we write down our New Year's resolutions? A
unanimous "January 1" filled the room. He then asked on what date did we look at it again? The answer
that few were brave enough to say out loud? January 1... of the next year.
I may be part of the 80 percent when it comes to my personal resolutions. (Scrolling through Instagram at night sometimes just has greater appeal than reading a new book.) But that hasn't been the case
for Big Picture's 2018 goals:
Hire a new associate editor. Check. Anya Rao joined the Big Picture and Screen Printing editorial
teams mid-January. Her name may be familiar to some in the industry: Anya held the same position at
Signs of the Times from 2002 to 2006 as well as a freelancing position for Big Picture in 2008, so she comes
with wide-format digital print industry knowledge and experience.
Get a website face-lift. Check. Our new website is here! Head over to bigpicture.net for a timeless
design; a fresh, user-friendly experience; and, of course, superior coverage of the hottest products and
technologies, late-breaking industry news and events, intriguing case studies, expert insight, and much more.
Create a new column. Check. You'll read Rachel Nunziata's column on the incredible opportunities
digital printing brings to the interior décor industry in our upcoming March issue.
Launch a new event. Check. WFX: Wide-Format Exchange, in partnership with SGIA, is set for
Minneapolis, May 21-23. It's a three-day event filled with networking, educational seminars, thoughtprovoking keynote speakers, and idea exchange - all designed specifically for top executives from
high-volume, wide-format print providers and other printers poised to add wide-format inkjet printing
to their businesses. (You should add this to your 2018 travel plans.)
Some of these goals have been in the works for years and some are quite recent. But they were
written down, displayed, and tracked. Check.
It's not too late to take your 2018 list out of the trash, flatten it out, and paste it somewhere you'll see it
every day. Your checkmarks will come sooner than you think.

bigpicture.net
EDITORIAL
Adrienne Palmer
Editor-in-Chief
adrienne.palmer@stmediagroup.com
Anya Rao
Associate Editor
anya.rao@stmediagroup.com
Kelsey Johnson
Assistant Editor
kelsey.johnson@stmediagroup.com
Kiersten Feuchter
Contributing Editor
Kathleen DeZarn
Art Director
kathy.dezarn@stmediagroup.com
Marty McGhie, Craig Miller,
Rachel Nunziata, Sino Tour
Columnists
Ryan Clark, Terry Corman,
Scott Crosby, Kirk Green,
Kerry King, Robert Kissel,
Craig Miller, Carmen Rad,
Jared Smith, James Swanson,
Mark Taylor
Editorial Advisory Board
SALES
Murray Kasmenn
Senior VP/Group Publisher
770/578-2577
murray.kasmenn@stmediagroup.com
Lou Arneberg
Senior Market Strategist
East and Midwest US, E Canada
800/654-5169
lou.arneberg@stmediagroup.com
Jim Karwowski
Senior Market Strategist
West and South US, W Canada, Europe, Asia
630/474-4038
jim.karwowski@stmediagroup.com
Karen Jones
Senior Market Strategist
GA, NC, SC, Classiﬁeds
843/697-3802
karen.jones@stmediagroup.com
Linda Volz
Production Supervisor
linda.volz@stmediagroup.com

BY ADRIENNE PALMER

Tedd Swormstedt
President
Steve Duccilli
Senior VP of Content
Christine Baloga
Audience Development Director
Kari Freudenberger
Director, Online Media

Editor-in-Chief

SUBSCRIPTION SERVICES

@Adrienne_BigPic

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Table of Contents for the Digital Edition of Big Picture - January/February 2018