Big Picture - January/February 2018 - 32

GROWTH OPPORTUNITIES

ENHANCING RETAIL SPACE
These days, retail stores are all about the experience. Although
retail sales continue to grow steadily, the industry has been
disrupted by multiple fronts, including changes in consumer
spending due to the rising online shopping trend.
As more and more shoppers move their business online, physical
retail outlets need new ways to engage their customers and encourage foot traffic. Retailers are looking to architects, building owners,
and interior designers to reach the next generation of shoppers.
Head-turning window displays, stylish signage, and welcoming interiors are all popular tools for attracting shoppers and
encouraging them to browse. Simple installations at targeted areas throughout a store can encourage more purchases, increase
brand recall, and keep customers coming back for more. Digital
retail window graphics are a great addition to any retail solution.
Some retailers don't do much with their window designs, and
they're missing an opportunity. Studies have shown that different
types of window displays, such as flat windows and arcade-style

windows, can influence the way customers shop and buy. Digital
retail window graphics can make a window display more appealing, encouraging shoppers in a mall or shopping center to enter
the store and browse.
Finally, digital retail window graphics are ideal for creating
private areas within a retail store. Windows and glass doors
with window graphics allow a certain amount of light to transfer.
Combining this technique with comfort items, such as seating for
friends or tables with magazines, can make for a very pleasurable and relaxing shopping experience.
As a new generation of tech-savvy shoppers hits the streets,
retailers and the building professionals they depend on will need
new tools such as digital retail window graphics to attract discerning
customers.
digitalwindowgraphics.com

CUSTOMER SUCCESS STORY

BIG PICTURE

January/February 2018

B-FREE VINYL CREATES WINDOW WITH A VIEW

Printing and installing a 30-foot window graphic on a large
interior folding glass partition isn't typically dubbed "easy." But
25-year industry veteran, Signs By Tomorrow (SBT), welcomed
the unique application - and the result brought "old" to "new" in
a meaningful way.
The project was for the American Diabetes Association's new
headquarters in Arlington, Virginia. Featuring a compelling and
visually appealing historical timeline and organizational legacy, the
graphic was to be a prominent focal point of the new location. It
would serve as a divider between two rooms and the end result
was to deliver superior visual appeal at a cost-effective price point.
Additionally, SBT had to coordinate printing and installation void of
walls and glass, as the build was a work in progress.
Although the architect specified another vinyl, SBT knew to
achieve the look and cost desired - and get the job done quickly
and easily - Imagin B-Free dusted vinyl bubble-free window film

(JT5798MBF) was the way to go. As soon as the green light was
given, SBT quickly printed the new window graphic in-house on
an HP L360 digital inkjet printer. And, since JT5798MBF's microstructured air-egress adhesive allows for the increased speed of
dry application - without air bubbles or wrinkling - installation
was complete in no time.
When faced with large-scale window graphic projects, seek
a media provider with resources dedicated to optimizing print
quality (print specialists, ICC profiles, etc.) and committed to
hassle-free installation (knowledge, training, etc.). Also, look for
media that features characteristics such as stable layflat liners
and repositionable adhesives. And, if possible, opt for material
that can be installed via dry application versus wet application to
avoid the mess!
mactac.com/graphics

http://www.digitalwindowgraphics.com http://www.mactac.com/graphics

Table of Contents for the Digital Edition of Big Picture - January/February 2018