Big Picture - January/February 2018 - 37

Using a Bosch GLM 40 digital measuring tape, we were
able to capture measurement data up to 135 feet, with
1/16-inch accuracy. The whole process took about an hour,
which is nothing compared to the time it could save in
measurement mistakes. Satisfied with our site verifications,
the SME team then discussed the materials that would work
best. Based on our similar, partial install from months ago, we
again chose to use Ultraflex UltraMesh Premium 328, which
has the added advantage of being recyclable at the end of its
useful life, along with a harness and tension cabling system.
Next, our team would need to create mockups of the artwork
and get client approval.

1.
The Master Plan - Creative
Concepts and Site Surveys

2.
Prepping For Perfection -
Mockups, Samples, and
Approvals
The final portion of the site survey always includes setup for
the next step in our process: digital photo mockups and client
approval. So, while still on site, our SME team took dozens of
photos of the building on their smartphones from varying
angles and distances. Once back in our office, they passed
these images to our design team and color manager.
Using Adobe Photoshop CC 2017, our color manager found
the best photos that showcased what the art would look like
from every side of the property, and superimposed the Faena
Group's red onto the exterior of the building. The art was then
sent to our SME team for internal review, and once approved,
emailed to the client.
After receiving client mockup approval, our team produced
a small, physical proof of the UltraMesh material and delivered
it to the client to ensure it satisfied their requirements. Once we
received sign off on that sample, we moved on to the next step:
producing thousands of feet of material.

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First, we met our contacts from the Faena Group in their
renovation trailer at the building site, about a mile from the
Miami Beach Convention Center. Our site survey team
consisted of myself (inside sales associate), our production
install head, our VP of Florida operations, and the client's
account executive. We always try to bring the subject matter
experts (SME) of a particular project in at the start to reduce
survey errors and measurement inconsistencies, but to also
have the most knowledgeable team members choosing the
best materials and substrates from the get-go.
Because of our past work with the Faena Group, and
knowing that their executives love and incorporate art into all
of their properties, the design would have to fit a predetermined aesthetic - not only to complement the surrounding
buildings (also owned by the Faena Group), but also to meet
rigid city ordinances and standards. It was quickly determined
that building on and adding to the original concept for the
street-facing wrap from several months ago would be ideal.
Before leaving, the client shared copies of the building
plan with our team, detailing the square footage and dimensions of each floor, window, and balcony. At Thomas Printworks, however, we conduct a complete site survey with every
install we do, because it's always better to get visual confirmation before beginning the work.

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Table of Contents for the Digital Edition of Big Picture - January/February 2018