contents MAY 2018 | VOLUME 23, NUMBER 4 COLUMNS 2 Insight This is for you. 16 Extreme Vinyl I saw the sign. 18 Business + Management Cashing out. DEPARTMENTS 4 Wide Angle Into the wild. 6 Upfront News and noteworthy. 20 New Direction By Anya Rao Printing on wood, glass, acrylic - even bent metal - is all possible with direct-to-substrate printing. Learn how four companies use direct to substrate to add Let's Talk Industrial By Mark Hanley "Industrial printing" can be a difficult term to fully encompass and define. Here, IT Stategies' Mark Hanley breaks down the topic into 16 market segments that your shop should consider diving into. The latest tech, products, and supplies. 56 Job Log The famous Harbour Town Lighthouse dons a plaid wrap for the RBC Heritage Classic PGA golf tournament. ON THE COVER One adventurous family traverses the US in a wrapped shuttle bus. BIGPICTURE.NET dimension and imagination to their projects. 28 46 R+D 1http://www.BIGPICTURE.NET