Big Picture - May 2018 - 40

Partnering with the Customer
Q&A with Tammi Johnson, Business Development Manager, 3M Commercial Solutions Division
WHAT'S THE LARGEST GROWTH MARKET IN THE
WIDE-FORMAT DIGITAL PRINT INDUSTRY, AND WHAT
DOES 3M PROVIDE FOR THIS SPECIFIC MARKET?
The appetite for vehicle graphics in both commercial and
individual markets continues to flourish. For commercial purposes, fleets and utility vehicles are an incredibly effective
way to advertise a business and get lots of exposure.
On an individual level, passion for personalization
remains strong. Customers are utilizing car wraps and
graphics to establish their individuality and uniqueness.
With 3M print wrap films, the possibilities are endless.

BIG PICTURE

May 2018

WHY SHOULD A PRINT SERVICE PROVIDER WORK WITH
3M FOR THEIR WIDE-FORMAT MEDIA NEEDS?
The industry has advanced in a number of ways over the last
few years, primarily when it comes to helping businesses
build their brands and stand out from the competition. At 3M
Commercial Solutions, we partner with our customers. Our
Graphics, Architectural, and Window Films open the door to
high-caliber, seamless experiences that deliver meaningful
impact. We understand that the power held by a trusted
brand is unmatched.
We also understand the importance of reputation. PSPs
can preemptively protect their businesses and cultivate
their relationships with customers by utilizing reliable and
high performing products.

WHAT'S THE NUMBER-ONE APPLICATION CLIENTS ARE
COMING TO 3M FOR, AND WHY?
As the graphics industry grows, we are experiencing an
increase of brand owners looking to upgrade and revitalize
their facilities. This can include interior and exterior applications, as well as floor, wall, and fleet graphics. These clients
want to learn about ways to showcase their spaces, convey to
patrons that they care enough about their assets to keep them
updated, and make customers feel welcome and comfortable.
With solutions expanded to architectural applications,
graphics are an economical and effective way to achieve
these goals and effectively communicate consistent branding.
IN OUR EVER-CHANGING AND GROWING INDUSTRY,
HOW DOES 3M STAY ABREAST?
At 3M, we look beyond the current trends and ask the
question, "What's next?" Across industries, it's our relationships with graphics manufacturers, installers, facility managers, architects, and more that allow us to keep a finger on the
pulse of the industry. By keeping in close contact with our
customers and implementing their feedback, we can more
intimately understand their needs and challenges, and apply
all the resources at our disposal to come to a solution.

WHAT'S THE LARGEST CHALLENGE FOR PRINT SERVICE
PROVIDERS TODAY, AND HOW CAN 3M HELP?
Delivering flawless graphics in a fast-paced environment is a
hurdle PSPs face with just about any project. When the
pressure is on to meet a tight deadline, for example, 3M
technology makes a difference. We have a variety of
solutions that can make installations easier and faster. They
also come backed by the industry-leading MCS Warranty, so
there's peace of mind that the graphics not only look good,
but will withstand the test of time.
NEW MEDIA CONTINUES TO BE ADDED TO 3M'S PRINT
WRAP FILM LINE. WHAT SHOULD WE EXPECT NEXT?
All of our products, from inception to launch, are created with
purpose. Whether it's expanding a current portfolio or
developing a completely new offering, customers can expect
that whatever we release next will meet their specific needs,
and be produced with careful research, testing, and thought.
Our print wrap film portfolios always continue to grow. In
the last couple of years, we've released products like the
first-ever printable metallic and reflective films. Print service
providers have come to rely on this portfolio of films because
they're packed with features that make them easier to work
with and get consistent results. As for what's next? We always
have something up our sleeve, so you'll have to stay tuned!
WHERE WILL 3M POSITION ITSELF IN THE NEXT 5 YEARS?
3M will continue to position itself as a global vanguard of
innovation and a creator of scientifically backed solutions.
With our industry-leading technical expertise, 3M Graphics,
Architectural, and Window Films leverage knowledge,
creativity, and vision to create world-class solutions that
serve as the face of our customers' brands - large or small.

Table of Contents for the Digital Edition of Big Picture - May 2018