Big Picture - May 2019 - 26

CREATE AND CULTIVATE: EVENT GR APHICS FOR SLA ACK PRODUCTIONS
C USH I N G (c u sh i n gco.co m) | C H I C AG O

BIG PICTURE

May 2019

TOOLS AND SUPPLIES: 3M Controltac IJ180C, 3M Scotchcal
Matte Overlaminate 8520, Mactac Permacolor PermaFlex
Textured Laminate, Avery Dennison MPI 2921 Removable,
Epson SureColor S80600, Zünd G3 L-2500 cutter, Graphtec
FC8600-130 cutter

26

Cushing, like many wide-format PSPs, is accustomed to
working with clients on jobs requiring a quick turnaround.
When an account manager received a call from a potential
customer at 9 p.m. on a Monday night inquiring about graphics
for an event that Thursday, Cushing was up for the challenge.
The next morning, the account manager was on a flight from
Chicago to California to scope out Slaack Productions' Create
and Cultivate event site and begin crafting design templates.
The client envisioned hallway wall wraps, an Instagram
photo-op area, and bathroom graphics. So, how exactly does
one brand a restroom? These private areas often have odd
corners and lack a large, wrappable, rectangular wall, so
Cushing created playful mirror decals and stall wraps adorned
with snappy messaging like "Just roll with it." "The project
pushed large-format boundaries into a place most people
think of (and still do) as private, and used it as the promotional
centerpiece," says Jon Davis, Cushing's marketing manager.
In less than two days' production time - "The Cushing
team essentially set up residence at the event site," he says
- the shop output 610 square feet of temporary graphics,
installing over the course of a day. From the quick turn
time to the unusual install site, this was not your standard
job. Says Davis, "Savvy companies push the creative limits.
Our client had a grand idea and proved businesses can
brand anywhere!"



http://www.cushingco.com

Big Picture - May 2019

Table of Contents for the Digital Edition of Big Picture - May 2019

Big Picture - May 2019
Contents
Insight
Wide Angle
Upfront
Outside The Gamut
The Inaugural Big Picture Best of Wide Format Awards
R+D
Job Log
Big Picture - May 2019 - Intro
Big Picture - May 2019 - Big Picture - May 2019
Big Picture - May 2019 - Cover2
Big Picture - May 2019 - Contents
Big Picture - May 2019 - Insight
Big Picture - May 2019 - 3
Big Picture - May 2019 - Wide Angle
Big Picture - May 2019 - 5
Big Picture - May 2019 - Upfront
Big Picture - May 2019 - 7
Big Picture - May 2019 - 8
Big Picture - May 2019 - 9
Big Picture - May 2019 - 10
Big Picture - May 2019 - 11
Big Picture - May 2019 - 12
Big Picture - May 2019 - 13
Big Picture - May 2019 - 14
Big Picture - May 2019 - 15
Big Picture - May 2019 - Outside The Gamut
Big Picture - May 2019 - 17
Big Picture - May 2019 - The Inaugural Big Picture Best of Wide Format Awards
Big Picture - May 2019 - 19
Big Picture - May 2019 - 20
Big Picture - May 2019 - 21
Big Picture - May 2019 - 22
Big Picture - May 2019 - 23
Big Picture - May 2019 - 24
Big Picture - May 2019 - 25
Big Picture - May 2019 - 26
Big Picture - May 2019 - 27
Big Picture - May 2019 - 28
Big Picture - May 2019 - 29
Big Picture - May 2019 - 30
Big Picture - May 2019 - 31
Big Picture - May 2019 - 32
Big Picture - May 2019 - 33
Big Picture - May 2019 - R+D
Big Picture - May 2019 - 35
Big Picture - May 2019 - 36
Big Picture - May 2019 - 37
Big Picture - May 2019 - 38
Big Picture - May 2019 - 39
Big Picture - May 2019 - Job Log
Big Picture - May 2019 - Cover3
Big Picture - May 2019 - Cover4
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