Big Picture - May 2019 - 28
GOLDEN 1 CENTER TAKEOVER
F ER R A R I CO LO R (fe r r a r i co l o r.co m , n o w p a r t of S ig n s .co m) | S A LT L A K E C I T Y
BIG PICTURE
May 2019
TOOLS AND SUPPLIES: Mojave Digital Media 4.0 Mil Wall
Graphics Vinyl, 3M Controltac Graphic Film IJ162, Durst
Rho 512R Plus
28
Nothing says, "Hey Look Ma, I Made It," quite like a wall
graphic timeline outlining your band's success, which is
exactly what greeted Panic! at the Disco when the crew
arrived at Sacramento, California's Golden 1 Center arena
for the 2019 leg of the Pray for the Wicked tour. The striking
takeover is one example of the arena's new marketing
strategy: decking out the venue for each artist taking the
stage. With concerts every week or so, this approach requires
budget-friendly materials that look spectacular and don't
damage the walls with frequent installs and teardowns;
Ferrari Color, a large-format PSP with facilities in Salt Lake
City, San Francisco, and Sacramento, had the perfect
experience for the job.
"The goal of any wide-format project should be to catch the
attention of the customer, and the Golden 1 Center has
definitely done this," says Shara Meredith, Ferrari Color
marketing director. "These massive wall murals and floor
graphics are extremely eye-catching and have caught the
attention of some major stars in the entertainment industry."
The shop created yellow brick road floor graphics for Sir Elton
John's farewell tour in January, as well as wallcoverings and a
larger-than-life mural with a caricature of Justin Timberlake for
the singer's The Man of the Woods tour in February. (You may
have seen JT's selfie with the cartoon on his Instagram!)
Meredith adds, "These wide-format projects have created
some major Instagram-worthy moments," plus the campaigns
have helped other stadiums rethink their own internal
marketing strategies so artists are more inclined to keep
coming back for more.
http://www.ferraricolor.com
http://www.Signs.com
Big Picture - May 2019
Table of Contents for the Digital Edition of Big Picture - May 2019
Big Picture - May 2019
Contents
Insight
Wide Angle
Upfront
Outside The Gamut
The Inaugural Big Picture Best of Wide Format Awards
R+D
Job Log
Big Picture - May 2019 - Intro
Big Picture - May 2019 - Big Picture - May 2019
Big Picture - May 2019 - Cover2
Big Picture - May 2019 - Contents
Big Picture - May 2019 - Insight
Big Picture - May 2019 - 3
Big Picture - May 2019 - Wide Angle
Big Picture - May 2019 - 5
Big Picture - May 2019 - Upfront
Big Picture - May 2019 - 7
Big Picture - May 2019 - 8
Big Picture - May 2019 - 9
Big Picture - May 2019 - 10
Big Picture - May 2019 - 11
Big Picture - May 2019 - 12
Big Picture - May 2019 - 13
Big Picture - May 2019 - 14
Big Picture - May 2019 - 15
Big Picture - May 2019 - Outside The Gamut
Big Picture - May 2019 - 17
Big Picture - May 2019 - The Inaugural Big Picture Best of Wide Format Awards
Big Picture - May 2019 - 19
Big Picture - May 2019 - 20
Big Picture - May 2019 - 21
Big Picture - May 2019 - 22
Big Picture - May 2019 - 23
Big Picture - May 2019 - 24
Big Picture - May 2019 - 25
Big Picture - May 2019 - 26
Big Picture - May 2019 - 27
Big Picture - May 2019 - 28
Big Picture - May 2019 - 29
Big Picture - May 2019 - 30
Big Picture - May 2019 - 31
Big Picture - May 2019 - 32
Big Picture - May 2019 - 33
Big Picture - May 2019 - R+D
Big Picture - May 2019 - 35
Big Picture - May 2019 - 36
Big Picture - May 2019 - 37
Big Picture - May 2019 - 38
Big Picture - May 2019 - 39
Big Picture - May 2019 - Job Log
Big Picture - May 2019 - Cover3
Big Picture - May 2019 - Cover4
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