Big Picture - August 2019 - 16
Outof-theBox
OUT OF
HOME
Creativity abounds among
2019 OBIE Award winners.
BIG PICTURE
August 2019
W
16
BY A N YA R AO
ith the rapid pace of change in today's world, those in the
visual communications industry need to innovate to stay
ahead - and out-of-home (OOH) advertisers are no exception.
A decade or so ago, it seemed as though electronic digital
screens were poised to dominate the landscape across cities and along highways -
at the expense of the more traditional printed format. While digital signs are more
prevalent in 2019, wide-format printing still makes up the bulk of signage and OOH
advertising displays.
To grab a piece of consumers' fragmented focus in a cluttered digital environment, creativity seems to be the name of the game. Advertisers seek to create
eye-catching, social-media-worthy, out-of-the-box ads to draw attention to their
brands. OOH remains an effective means of communication, and the amount of
money spent on OOH ads ($8 billion in 2018) has increased annually for at least the
last decade, according to the Out of Home Advertising Association of America
(OAAA). Despite smartphones constantly vying for our attention, it's impossible to
miss captivating billboards on freeways, bus wraps on busy streets, and wallcoverings on once blank spaces.
The OAAA's OBIE Awards recognize exceptional OOH advertising design; 74
winners were selected for the 77th annual awards. We chose a smattering of our
favorite honorees to feature here. We hope these shining examples of imagination
inspire you to amp up the creativity in your shop.
Big Picture - August 2019
Table of Contents for the Digital Edition of Big Picture - August 2019
Big Picture - August 2019
Contents
Insight
Wide Angle
Upfront
Business + Management
Out-of-the-Box Out of Home
Print Buying: An Inside Look
R+D
Job Log
Big Picture - August 2019 - Intro
Big Picture - August 2019 - Big Picture - August 2019
Big Picture - August 2019 - Cover2
Big Picture - August 2019 - Contents
Big Picture - August 2019 - Insight
Big Picture - August 2019 - 3
Big Picture - August 2019 - Wide Angle
Big Picture - August 2019 - 5
Big Picture - August 2019 - Upfront
Big Picture - August 2019 - 7
Big Picture - August 2019 - 8
Big Picture - August 2019 - 9
Big Picture - August 2019 - 10
Big Picture - August 2019 - 11
Big Picture - August 2019 - 12
Big Picture - August 2019 - 13
Big Picture - August 2019 - Business + Management
Big Picture - August 2019 - 15
Big Picture - August 2019 - Out-of-the-Box Out of Home
Big Picture - August 2019 - 17
Big Picture - August 2019 - 18
Big Picture - August 2019 - 19
Big Picture - August 2019 - 20
Big Picture - August 2019 - 21
Big Picture - August 2019 - 22
Big Picture - August 2019 - 23
Big Picture - August 2019 - 24
Big Picture - August 2019 - 25
Big Picture - August 2019 - 26
Big Picture - August 2019 - 27
Big Picture - August 2019 - Print Buying: An Inside Look
Big Picture - August 2019 - 29
Big Picture - August 2019 - R+D
Big Picture - August 2019 - 31
Big Picture - August 2019 - 32
Big Picture - August 2019 - 33
Big Picture - August 2019 - 34
Big Picture - August 2019 - 35
Big Picture - August 2019 - Job Log
Big Picture - August 2019 - Cover3
Big Picture - August 2019 - Cover4
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