Big Picture - October 2019 - 19

We really try to focus on motivation during the training to
help aid in productivity. When my business partner, Dallas
Fowler, and I first started our company, Digital EFX Wraps
(digitalefxwraps.com), I admit I was scared. I was unsure of
almost everything. I wish all of these resources were available
then. We all need motivation from time to time.
We teach students how to be educated on the types of
fi lms available to print on, how they're printed, and what
warranties are offered on fi lm and ink. These topics play a big
role in understanding the industry. Having the ability to
educate your customers on your services before a job begins
puts you at a different level than competitors. It shows that not
only do you know how to wrap, but that you grasp the
nuances of the entire process.
We also discuss the production side of vehicle wrapping.
How is your shop set up? What type of printers and laminators are you running? What type of climate are you in? What
kind of environment do you have available to wrap in? Is your
building heated and cooled year round? These things all
impact productivity and wrapping success.
Designing a vehicle wrap is one of the most difficult parts of
vehicle wrapping. How will graphics be tiled and printed? Are
you producing a seamless wrap? How would you achieve that
process? Once again, the production side of this business needs
to be organized to allow yourself to be fully productive every day.

applicable to any wrapper. Be confident in your pricing. Don't
be afraid to charge what you are worth. Don't shortchange your
product and skills just to satisfy a cheap client.
Take pride in your work and company. This trade is not
easy, but success can be achieved by attending one of the
many courses available. The best installers in business today
have gone through most, if not all, wrap classes and certification tests. This instills confidence, pride, and the motivation
required to take your skills to another level.
Fear of the unknown can be challenging, but gaining
motivation, and the knowledge of how to deal with clients,
your employees, pricing, production, installation, and
marketing, should help you move forward in a positive
manner. Developing careful communication with not only
your clients, but also your employees really helps your
business flourish. Knowing the ins and outs of your shop
allows you to communicate easier, quote your jobs better, and
install your vehicle wraps with greater precision and quality.
Through training, we hope these motivational and confidenceboosting aspects aid in the productivity of every student we
teach, now and in the future.

HANDS-ON TRAINING
We try to deal with real-world situations and scenarios during
hands-on vehicle wrap training. We actually walk out to the
parking lot as a class and pretend we all own a wrap company.
We use one of the cars in the lot as an example of a potential
client's vehicle. Students then learn how to photograph and
measure a vehicle properly for designing and quoting purposes.
We discuss setting your clients' expectations on how the wrap
will work, and what can be wrapped, what can't be wrapped,
and why. Vehicle inspection is very important before any design
or quoting begins. We add up all of the film, ink, lamination,
labor, and any other costs to create an accurate quote.
Real-world situations provide an easier learning platform, in my
opinion. During the classes, we ask our students how they
would wrap this particular vehicle 10 times in a row without
any issues or re-dos. One example: if a side-view mirror needs
to be installed in two pieces to ensure longevity, then do it.
Maybe it would look better to install the vinyl in one piece, but it
also may increase your fail rate, which is a consideration if we
have to wrap 10 of the same exact units. This can reduce the
fear factor for beginner wrappers or students who want to brush
up on their skills. Having your entire installation crew on the
same page will allow you to be more productive and produce
consistent work, and it should allow your bank account to grow,
which is the ultimate goal at the end of the day.
We also created a two-day workshop held at our facility in
Louisville, Kentucky, to train students on how to design, scale,
RIP, print, price, and market a company. This class has
become very popular because it's a missing component on the
training side of this industry.
At the end of each class we wrap up with a review to ensure
the students are retaining the knowledge. The advice we give is

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Big Picture - October 2019

Table of Contents for the Digital Edition of Big Picture - October 2019

Big Picture - October 2019
Contents
Insight
Wide Angle
Upfront
Extreme Vinyl
Let’s Ride
Wrap Like a King Winners
The 2019 Women in Print Awards
R+D
Job Log
Big Picture - October 2019 - Intro
Big Picture - October 2019 - Big Picture - October 2019
Big Picture - October 2019 - Cover2
Big Picture - October 2019 - Contents
Big Picture - October 2019 - Insight
Big Picture - October 2019 - 3
Big Picture - October 2019 - Wide Angle
Big Picture - October 2019 - 5
Big Picture - October 2019 - 6
Big Picture - October 2019 - 7
Big Picture - October 2019 - Upfront
Big Picture - October 2019 - 9
Big Picture - October 2019 - 10
Big Picture - October 2019 - 11
Big Picture - October 2019 - 12
Big Picture - October 2019 - 13
Big Picture - October 2019 - 14
Big Picture - October 2019 - 15
Big Picture - October 2019 - 16
Big Picture - October 2019 - 17
Big Picture - October 2019 - Extreme Vinyl
Big Picture - October 2019 - 19
Big Picture - October 2019 - 20
Big Picture - October 2019 - 21
Big Picture - October 2019 - Let’s Ride
Big Picture - October 2019 - 23
Big Picture - October 2019 - 24
Big Picture - October 2019 - 25
Big Picture - October 2019 - 26
Big Picture - October 2019 - 27
Big Picture - October 2019 - 28
Big Picture - October 2019 - 29
Big Picture - October 2019 - Wrap Like a King Winners
Big Picture - October 2019 - 31
Big Picture - October 2019 - 32
Big Picture - October 2019 - 33
Big Picture - October 2019 - 34
Big Picture - October 2019 - 35
Big Picture - October 2019 - The 2019 Women in Print Awards
Big Picture - October 2019 - 37
Big Picture - October 2019 - 38
Big Picture - October 2019 - 39
Big Picture - October 2019 - 40
Big Picture - October 2019 - 41
Big Picture - October 2019 - 42
Big Picture - October 2019 - 43
Big Picture - October 2019 - 44
Big Picture - October 2019 - 45
Big Picture - October 2019 - 46
Big Picture - October 2019 - 47
Big Picture - October 2019 - 48
Big Picture - October 2019 - 49
Big Picture - October 2019 - R+D
Big Picture - October 2019 - 51
Big Picture - October 2019 - 52
Big Picture - October 2019 - 53
Big Picture - October 2019 - 54
Big Picture - October 2019 - 55
Big Picture - October 2019 - Job Log
Big Picture - October 2019 - Cover3
Big Picture - October 2019 - Cover4
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