Big Picture - October 2019 - 38

TRACY HINER
OWNER/PRESIDENT

B L A C K C R O W S T U D I O S | LO N G B E A C H , C A L I F O R N I A
blackcrowstudios.com

"Tracy's artistic designs bring inspiration, peace, and imagination
to the spaces she creates for. There is nothing out there like her
installations, even though industry giants attempt to recreate them
and fall short. She loves collaborating with other artists, inspires
other designers to bring more drama, and uses her presence to model
how social good can bring deeper meaning to art as an experience."

BIG PICTURE

October 2019

-GINNA CHRISTENSEN, GC COLLAB

38

Black Crow Studios is staffed by all women. Can you
talk about your reason for this and how being in a
male-dominated industry has affected your career?
I didn't start out planning [for my shop] to only be run by
women, but I absolutely love that is how things came about. I
see myself as someone who can guide women in owning their
power, building confidence, and navigating business when
working in male-dominated industries - in the printing industry
or others they may enter in their careers. I hope to show that
you can be successful while being true to yourself and not
adjusting your behaviors to act in the same way the men
around us do. It's actually a huge differentiating point that helps
you stand out within the industry - and that helps you be
successful in the long run, even if it is harder in the short run.
I started my business at 27, so not only was I a woman, but I
was also young and taking a different approach to entering the
printing industry. I was pursuing the idea of producing very
expensive, digitally printed wallcovering when that was barely
even a market in the printing industry. It was an unconventional
path and I was constantly being written off, dismissed, and
talked down to by vendors and when I was outsourcing my
printing (until I could purchase my own equipment). It was a

very frustrating experience. When I would meet with companies, I would often be asked if my husband ran the business (I
wasn't married). I didn't work with any of those companies.
I almost exclusively worked with Pre Press Supply
(prepresssupply.com) in Fountain Valley because the owner,
Mark Bitzer, always talked to me with complete respect and
enthusiasm to teach me about the equipment, listen to my needs,
and help me make informed decisions as my company grew.
That experience when I started out was so frustrating; I
make sure no one on my team ever speaks to our clients in that
way. We are respectful and helpful. Being kind, understanding,
and patient is surprisingly rare. Because of this and our
commitment to quality and meeting our deadlines, we are a
very well-respected brand, not only for our innovative designs,
but also for our follow through and commitment to our clients.
You donate a portion of your income to causes you
believe in through your initiative, Rebel with a
Cause, in hopes of making an impact in the world
beyond wallpaper. What led to this decision and
how has it impacted you and your business?
I work in a very niche market of upscale wallcovering sold
almost exclusively to the interior design and architecture trade.
There is so much money being spent in that industry, but it felt
very disconnected from the major issues in the world. I would
find myself saying the industry should do more to help.
Eventually I stopped saying "the industry should do more" and
said "I will do more." So I set aside 10 percent of all sales to
donate to charities and causes I deeply believe in. I am proud of
that and hope it will inspire other companies to take a stand
and do more to help whatever causes they believe in.
I have had my most successful year since launching this
initiative. There is a big movement, especially with the
younger generations, for companies to be socially responsible.
It's important to look at the triple bottom line: profit, helping
people, and protecting the planet. Seeing the humanity behind
a company is important and will become a bigger and bigger
criteria by consumers in years to come.


http://www.blackcrowstudios.com http://www.prepresssupply.com

Big Picture - October 2019

Table of Contents for the Digital Edition of Big Picture - October 2019

Big Picture - October 2019
Contents
Insight
Wide Angle
Upfront
Extreme Vinyl
Let’s Ride
Wrap Like a King Winners
The 2019 Women in Print Awards
R+D
Job Log
Big Picture - October 2019 - Intro
Big Picture - October 2019 - Big Picture - October 2019
Big Picture - October 2019 - Cover2
Big Picture - October 2019 - Contents
Big Picture - October 2019 - Insight
Big Picture - October 2019 - 3
Big Picture - October 2019 - Wide Angle
Big Picture - October 2019 - 5
Big Picture - October 2019 - 6
Big Picture - October 2019 - 7
Big Picture - October 2019 - Upfront
Big Picture - October 2019 - 9
Big Picture - October 2019 - 10
Big Picture - October 2019 - 11
Big Picture - October 2019 - 12
Big Picture - October 2019 - 13
Big Picture - October 2019 - 14
Big Picture - October 2019 - 15
Big Picture - October 2019 - 16
Big Picture - October 2019 - 17
Big Picture - October 2019 - Extreme Vinyl
Big Picture - October 2019 - 19
Big Picture - October 2019 - 20
Big Picture - October 2019 - 21
Big Picture - October 2019 - Let’s Ride
Big Picture - October 2019 - 23
Big Picture - October 2019 - 24
Big Picture - October 2019 - 25
Big Picture - October 2019 - 26
Big Picture - October 2019 - 27
Big Picture - October 2019 - 28
Big Picture - October 2019 - 29
Big Picture - October 2019 - Wrap Like a King Winners
Big Picture - October 2019 - 31
Big Picture - October 2019 - 32
Big Picture - October 2019 - 33
Big Picture - October 2019 - 34
Big Picture - October 2019 - 35
Big Picture - October 2019 - The 2019 Women in Print Awards
Big Picture - October 2019 - 37
Big Picture - October 2019 - 38
Big Picture - October 2019 - 39
Big Picture - October 2019 - 40
Big Picture - October 2019 - 41
Big Picture - October 2019 - 42
Big Picture - October 2019 - 43
Big Picture - October 2019 - 44
Big Picture - October 2019 - 45
Big Picture - October 2019 - 46
Big Picture - October 2019 - 47
Big Picture - October 2019 - 48
Big Picture - October 2019 - 49
Big Picture - October 2019 - R+D
Big Picture - October 2019 - 51
Big Picture - October 2019 - 52
Big Picture - October 2019 - 53
Big Picture - October 2019 - 54
Big Picture - October 2019 - 55
Big Picture - October 2019 - Job Log
Big Picture - October 2019 - Cover3
Big Picture - October 2019 - Cover4
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