Big Picture - October 2019 - 44

CARMEN R AD
PRESIDENT

C R & A C U S TO M | LO S A N G E L E S
cracustom.com

BIG PICTURE

October 2019

Rad is a Big Picture Editorial Advisory Board member
and CR&A Custom is a Big Picture Best of Wide Format Award winner.

44

In conjunction with the Network for Teaching Entrepreneurship
(NFTE), CR&A hosts a facility tour for youth involved in the
program, encouraging them to explore and ask questions of
the various departments, and even bring designs to have
printed. Rad has also spoken at universities, including Stanford
University, Collins College of Hospitality Management, University
of Southern California, and East Los Angeles College, in support
of young entrepreneurs.

On a recent call, you mentioned you could not have
won this award, or be in the position you are today,
without your team. Can you talk about the importance of hiring and retaining great employees?
I strongly believe the key to any strong organization is the
people. A great team can elevate you, your brand, and most
importantly, your day. Negative team members and work
environments can cause distractions that are detrimental to
everyday business activities, which brings the creative energy
down. This is why it is extremely important to retain and build
around a core team of leaders who understand the overall
mission of the company. Your team becomes your filter, your
eyes, and your ears in order to watch out for the company's
best interest. Do not second guess yourself, because if you
have made a bad business decision, your instincts will tell you.
You are an advocate for women- and minorityowned businesses, previously having served on
the board and as the president of the National
Association of Women Business Owners. Can you
talk about your passion for this and how it has
affected your career in the print industry?
I definitely take pride in creating connections for other
businesses and watching others succeed. Plenty of times, I am
asked, "Do you know someone who can help me with finance,
marketing, HR, or the like?" I love creating that new connection. When you have created a strong network around you it is
easy to pass along their contact information. Being an
advocate for others has definitely given me even more
opportunities to develop relationships with high-profile
clients, who find it important to work with people who share
their business values.


http://www.cracustom.com

Big Picture - October 2019

Table of Contents for the Digital Edition of Big Picture - October 2019

Big Picture - October 2019
Contents
Insight
Wide Angle
Upfront
Extreme Vinyl
Let’s Ride
Wrap Like a King Winners
The 2019 Women in Print Awards
R+D
Job Log
Big Picture - October 2019 - Intro
Big Picture - October 2019 - Big Picture - October 2019
Big Picture - October 2019 - Cover2
Big Picture - October 2019 - Contents
Big Picture - October 2019 - Insight
Big Picture - October 2019 - 3
Big Picture - October 2019 - Wide Angle
Big Picture - October 2019 - 5
Big Picture - October 2019 - 6
Big Picture - October 2019 - 7
Big Picture - October 2019 - Upfront
Big Picture - October 2019 - 9
Big Picture - October 2019 - 10
Big Picture - October 2019 - 11
Big Picture - October 2019 - 12
Big Picture - October 2019 - 13
Big Picture - October 2019 - 14
Big Picture - October 2019 - 15
Big Picture - October 2019 - 16
Big Picture - October 2019 - 17
Big Picture - October 2019 - Extreme Vinyl
Big Picture - October 2019 - 19
Big Picture - October 2019 - 20
Big Picture - October 2019 - 21
Big Picture - October 2019 - Let’s Ride
Big Picture - October 2019 - 23
Big Picture - October 2019 - 24
Big Picture - October 2019 - 25
Big Picture - October 2019 - 26
Big Picture - October 2019 - 27
Big Picture - October 2019 - 28
Big Picture - October 2019 - 29
Big Picture - October 2019 - Wrap Like a King Winners
Big Picture - October 2019 - 31
Big Picture - October 2019 - 32
Big Picture - October 2019 - 33
Big Picture - October 2019 - 34
Big Picture - October 2019 - 35
Big Picture - October 2019 - The 2019 Women in Print Awards
Big Picture - October 2019 - 37
Big Picture - October 2019 - 38
Big Picture - October 2019 - 39
Big Picture - October 2019 - 40
Big Picture - October 2019 - 41
Big Picture - October 2019 - 42
Big Picture - October 2019 - 43
Big Picture - October 2019 - 44
Big Picture - October 2019 - 45
Big Picture - October 2019 - 46
Big Picture - October 2019 - 47
Big Picture - October 2019 - 48
Big Picture - October 2019 - 49
Big Picture - October 2019 - R+D
Big Picture - October 2019 - 51
Big Picture - October 2019 - 52
Big Picture - October 2019 - 53
Big Picture - October 2019 - 54
Big Picture - October 2019 - 55
Big Picture - October 2019 - Job Log
Big Picture - October 2019 - Cover3
Big Picture - October 2019 - Cover4
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