Big Picture - January/February 2020 - 12

outside the gamut

Staff Training
The key to efficiency in your shop is investing in your employees. | by Ward Stewart

W

hen looking at ways to improve the
efficiency of a business, much attention is
paid to bottom lines and dollar signs. But
to make significant enhancements
company-wide, what is often overlooked
is investing in people. Arming your staff with key knowledge,
encouraging continued education, and putting frameworks in
place that open communications channels within the company are all ways of maximizing your investment in staff. This is
an investment that will pay off in increased efficiency,
increased levels of staff morale and workplace satisfaction,
and innovation. Really, it's all about the people.

January/February 2020

INVEST IN STAFF TRAINING TO MAXIMIZE
EQUIPMENT AND SOFTWARE USE
The print industry is constantly evolving. New equipment,
new software, new products, new ways of serving customers. It's a lot to stay on top of, and it's expensive. When
you're spending tens of thousands of dollars on equipment
or new software, it doesn't make sense to have it run by
staff members who are only vaguely aware of its full range
of functions.
When I first arrived at StickerYou, it quickly became clear
that staff members lacked insight into the software and
equipment we use. There was an old-school approach to
training, which was to throw staff into the deep end to learn
on their own after a very basic overview of the job. For an
e-commerce company that relies on timeliness in production
and quick-response customer care, it was imperative that we
make changes to educate staff so they could easily keep up
with the demands of the business.

We created a team of trainers within the company that
consist primarily of production, HR, and sales staff with a goal
to create a 12-month calendar plan for training sessions on
specialty topics including product knowledge and sales
techniques, with primary training twice a year and refreshers
slotted in-between. There's a heavy emphasis on production,
types of product, and quality. Armed with this knowledge,
client-facing sales staff are much better equipped to answer
client questions quickly and satisfactorily, gaining more sales
and losing fewer.
MAKE USE OF VENDORS
Your relationship with your vendors shouldn't end when the
equipment or software arrives at your company. Connecting
with vendors and working with them to provide insight into
industry trends, how they relate to products, unique features,
and what's new in the market are excellent ways to keep
staff up to date with the latest knowledge. This not only
allows client-facing staff to answer questions quickly without
putting customers on hold while they search for an answer,
but also allows these ideas to percolate, providing a fertile
ground for innovation and increased efficiency in your
business, as staff apply the expert knowledge they've
acquired to the workplace environment.

BIG PICTURE

WARD STEWART is the director of production operations at StickerYou
(stickeryou.com) where he oversees print production, production art,
quality control, order management, supply chain, logistics, inventory
management, and the entire production management team.
He has 20 years of experience managing and building
brands regionally and nationally.
12


http://www.stickeryou.com

Big Picture - January/February 2020

Table of Contents for the Digital Edition of Big Picture - January/February 2020

Big Picture - January/February 2020
Insight
Wide Angle
Upfront
Outside the Gamut
Step-by-Step: Wrap and Roll
Ideas: 2020 Vision
R+D
Explorer
Big Picture - January/February 2020 - Big Picture - January/February 2020
Big Picture - January/February 2020 - Cover2
Big Picture - January/February 2020 - 1
Big Picture - January/February 2020 - Insight
Big Picture - January/February 2020 - 3
Big Picture - January/February 2020 - Wide Angle
Big Picture - January/February 2020 - 5
Big Picture - January/February 2020 - Upfront
Big Picture - January/February 2020 - 7
Big Picture - January/February 2020 - 8
Big Picture - January/February 2020 - 9
Big Picture - January/February 2020 - 10
Big Picture - January/February 2020 - 11
Big Picture - January/February 2020 - Outside the Gamut
Big Picture - January/February 2020 - 13
Big Picture - January/February 2020 - Step-by-Step: Wrap and Roll
Big Picture - January/February 2020 - 15
Big Picture - January/February 2020 - 16
Big Picture - January/February 2020 - 17
Big Picture - January/February 2020 - 18
Big Picture - January/February 2020 - Ideas: 2020 Vision
Big Picture - January/February 2020 - 20
Big Picture - January/February 2020 - 21
Big Picture - January/February 2020 - 22
Big Picture - January/February 2020 - 23
Big Picture - January/February 2020 - 24
Big Picture - January/February 2020 - 25
Big Picture - January/February 2020 - 26
Big Picture - January/February 2020 - 27
Big Picture - January/February 2020 - 28
Big Picture - January/February 2020 - 29
Big Picture - January/February 2020 - 30
Big Picture - January/February 2020 - 31
Big Picture - January/February 2020 - 32
Big Picture - January/February 2020 - 33
Big Picture - January/February 2020 - R+D
Big Picture - January/February 2020 - 35
Big Picture - January/February 2020 - 36
Big Picture - January/February 2020 - 37
Big Picture - January/February 2020 - 38
Big Picture - January/February 2020 - 39
Big Picture - January/February 2020 - Explorer
Big Picture - January/February 2020 - Cover3
Big Picture - January/February 2020 - Cover4
https://www.nxtbook.com/nxtbooks/STMG/bp_202010
https://www.nxtbook.com/nxtbooks/STMG/bp_202009
https://www.nxtbook.com/nxtbooks/STMG/bp_202008
https://www.nxtbook.com/nxtbooks/STMG/bp_20200607
https://www.nxtbook.com/nxtbooks/STMG/bp_202005
https://www.nxtbook.com/nxtbooks/STMG/bp_202004
https://www.nxtbook.com/nxtbooks/STMG/bp_202003
https://www.nxtbook.com/nxtbooks/STMG/bp_20200102
https://www.nxtbook.com/nxtbooks/STMG/bp_20191112
https://www.nxtbook.com/nxtbooks/STMG/bp_201910
https://www.nxtbook.com/nxtbooks/STMG/bp_201909
https://www.nxtbook.com/nxtbooks/STMG/bp_201908
https://www.nxtbook.com/nxtbooks/STMG/bp_20190607
https://www.nxtbook.com/nxtbooks/STMG/bp_201905
https://www.nxtbook.com/nxtbooks/STMG/bp_201904
https://www.nxtbook.com/nxtbooks/STMG/bp_201903
https://www.nxtbook.com/nxtbooks/STMG/bp_20190102
https://www.nxtbook.com/nxtbooks/STMG/bp_20181112
https://www.nxtbook.com/nxtbooks/STMG/bp_201810
https://www.nxtbook.com/nxtbooks/STMG/bp_201809
https://www.nxtbook.com/nxtbooks/STMG/bp_201808
https://www.nxtbook.com/nxtbooks/STMG/bp_20180607
https://www.nxtbook.com/nxtbooks/STMG/bp_201805
https://www.nxtbook.com/nxtbooks/STMG/bp_201804
https://www.nxtbook.com/nxtbooks/STMG/bp_201803
https://www.nxtbook.com/nxtbooks/STMG/bp_20180102
https://www.nxtbook.com/nxtbooks/STMG/bp_20171112
https://www.nxtbook.com/nxtbooks/STMG/bp_201710
https://www.nxtbook.com/nxtbooks/STMG/bp_201709
https://www.nxtbook.com/nxtbooks/STMG/bp_201708
https://www.nxtbook.com/nxtbooks/STMG/bp_20170607
https://www.nxtbook.com/nxtbooks/STMG/bp_201705
https://www.nxtbook.com/nxtbooks/STMG/bp_201704
https://www.nxtbook.com/nxtbooks/STMG/bp_201703
https://www.nxtbook.com/nxtbooks/STMG/bp_20170102
https://www.nxtbook.com/nxtbooks/STMG/bp_20161112
https://www.nxtbook.com/nxtbooks/STMG/bp_201610
https://www.nxtbook.com/nxtbooks/STMG/bp_201609
https://www.nxtbook.com/nxtbooks/STMG/bp_201608
https://www.nxtbook.com/nxtbooks/STMG/bp_20160607
https://www.nxtbook.com/nxtbooks/STMG/bp_201605
https://www.nxtbook.com/nxtbooks/STMG/bp_201604
https://www.nxtbook.com/nxtbooks/STMG/bp_201603
https://www.nxtbook.com/nxtbooks/STMG/bp_20160102
https://www.nxtbook.com/nxtbooks/STMG/bp_20151112
https://www.nxtbook.com/nxtbooks/STMG/bp_201510
https://www.nxtbook.com/nxtbooks/STMG/bp_201509
https://www.nxtbook.com/nxtbooks/STMG/bp_201508
https://www.nxtbook.com/nxtbooks/STMG/bp_20150607
https://www.nxtbook.com/nxtbooks/STMG/bp_201505
https://www.nxtbook.com/nxtbooks/STMG/bp_201504
https://www.nxtbook.com/nxtbooks/STMG/bp_201503
https://www.nxtbook.com/nxtbooks/STMG/bp_20150102
https://www.nxtbook.com/nxtbooks/STMG/bp_201411
https://www.nxtbook.com/nxtbooks/STMG/bp_201410
https://www.nxtbook.com/nxtbooks/STMG/bp_201409
https://www.nxtbook.com/nxtbooks/STMG/bp_201408
https://www.nxtbook.com/nxtbooks/STMG/bp_20140607
https://www.nxtbook.com/nxtbooks/STMG/bp_201405
https://www.nxtbook.com/nxtbooks/STMG/bp_201404
https://www.nxtbook.com/nxtbooks/STMG/bp_201403
https://www.nxtbook.com/nxtbooks/STMG/bp_20140102
https://www.nxtbook.com/nxtbooks/STMG/bp_mediainksourcebook1314
https://www.nxtbook.com/nxtbooks/STMG/bp_sourcebook1314
https://www.nxtbook.com/nxtbooks/STMG/bp_201311
https://www.nxtbook.com/nxtbooks/STMG/bp_201310
https://www.nxtbook.com/nxtbooks/STMG/bp_201309
https://www.nxtbook.com/nxtbooks/STMG/bp_201308
https://www.nxtbook.com/nxtbooks/STMG/bp_201306
https://www.nxtbook.com/nxtbooks/STMG/bp_201305
https://www.nxtbook.com/nxtbooks/STMG/bp_201304
https://www.nxtbook.com/nxtbooks/STMG/bp_201303
https://www.nxtbook.com/nxtbooks/STMG/bp_20130102
https://www.nxtbook.com/nxtbooks/STMG/bp_20121112
https://www.nxtbook.com/nxtbooks/STMG/bp_201210
https://www.nxtbook.com/nxtbooks/STMG/bp_201209
https://www.nxtbook.com/nxtbooks/STMG/bp_201208
https://www.nxtbook.com/nxtbooks/STMG/bp_201207
https://www.nxtbook.com/nxtbooks/STMG/bp_201206
https://www.nxtbook.com/nxtbooks/STMG/bp_201205
https://www.nxtbook.com/nxtbooks/STMG/bp_201204
https://www.nxtbook.com/nxtbooks/STMG/bp_201203
https://www.nxtbookmedia.com