contents MAY 2020 | VOLUME 25, NUMBER 4 COLUMNS 2 Insight Be present. 12 Extreme Vinyl Price check. 14 Business + Management Crisis management. DEPARTMENTS 4 Wide Angle Rolling with the punches. 6 Upfront 16 Sign of the Times By Adrienne Palmer Contrary to popular belief, retail isn't dead, it's evolving. Industry experts, Carol Spieckerman of Spieckerman Retail and Kevin Foster O'Donnell of its relationship with PSPs. 20 Change of Course Print shops from across the country talk their transition to manufacturing masks and other personal protective equipment, as well as the effects the pandemic is having on their businesses. 26 R+D The latest tech, products, and supplies. 32 Explorer Eye-popping designs bring a Cartoon Networkthemed hotel to life, plus more news from the world of wide format. ON THE COVER Ink Monstr produces face masks to help in the fight against COVID-19. BIGPICTURE.NET Thread Collaborative, share their takes on retail and News and noteworthy. 1http://www.BIGPICTURE.NET