Big Picture - May 2020 - 21
How four shops are targeting different markets in order
to stay in business during the COVID-19 pandemic.
BRIAN
HITE
Principal/Cofounder
Image Options
(imageoptions.net),
Lake Forest, California
Where do you see your business in three, six, and
nine months?
I see business being down from forecast by 40 percent through
the balance of the year. The decision-making process, scheduling of venues, and the ability of companies to react and plan
combined with the lack of willingness of potential attendees to
travel is going to impact all business of that nature.
Is your shop deemed essential?
Image Options (IO) is deemed essential because of the PPE
(personal protective equipment) we began to produce when
the businesses were instructed to close. We had a request
from a hospital group to produce face shields. Immediately
after that we had a request from a plastic supplier for
additional shields, but ended up selling the quantity they
asked for because of delays from their clients. In addition to
face shields, IO began producing sneeze guards for grocery,
quick-serve restaurants, banks, etc. All due to relationships.
We also set up a digital store front to sell PPE.
Do you have any regular business?
Because IO is a licensed contractor in California and other
states, we are exempt from closing on certain projects and are
allowed to keep working on the buildings.
What are your tips for shops wanting to add PPE
production?
The main tip for getting into PPE is making sure you
can get the supplies for production followed by having a
solid sales channel with the relationships or contacts to
market and sell the production. Next, it would be what
to produce as a product. Follow all the federal and local
rules and regulations to make sure you can operate and on
what materials. Follow all the social distancing, disinfecting, and process rules to operate - again, follow all rules
and guidelines. Transitioning from wide-format printing for
events and tradeshows to this product-based work is an
adjustment. With the number of companies that have
begun producing and the current declining demand, you
may be late to the party.
That is difficult to say. For our business that has a significant
amount of event and tradeshow work, I believe that market
vertical will be slow to recover. Facebook and Google both
have said more of their events will be virtual and the inperson events will not begin again until mid-2021. If a vaccine
is developed or there is enough herd immunity, some
companies will begin sooner.
BIGPICTURE.NET
Is there light at the end of the tunnel?
21
http://www.imageoptions.net
http://www.BIGPICTURE.NET
Big Picture - May 2020
Table of Contents for the Digital Edition of Big Picture - May 2020
Big Picture - May 2020
Insight
Wide Angle
Upfront
Extreme Vinyl
Business + Management
Change of Course
R+D
Explorer
Big Picture - May 2020 - Big Picture - May 2020
Big Picture - May 2020 - Cover2
Big Picture - May 2020 - 1
Big Picture - May 2020 - Insight
Big Picture - May 2020 - 3
Big Picture - May 2020 - Wide Angle
Big Picture - May 2020 - 5
Big Picture - May 2020 - Upfront
Big Picture - May 2020 - 7
Big Picture - May 2020 - 8
Big Picture - May 2020 - 9
Big Picture - May 2020 - 10
Big Picture - May 2020 - 11
Big Picture - May 2020 - Extreme Vinyl
Big Picture - May 2020 - 13
Big Picture - May 2020 - Business + Management
Big Picture - May 2020 - 15
Big Picture - May 2020 - 16
Big Picture - May 2020 - 17
Big Picture - May 2020 - 18
Big Picture - May 2020 - 19
Big Picture - May 2020 - Change of Course
Big Picture - May 2020 - 21
Big Picture - May 2020 - 22
Big Picture - May 2020 - 23
Big Picture - May 2020 - 24
Big Picture - May 2020 - 25
Big Picture - May 2020 - R+D
Big Picture - May 2020 - 27
Big Picture - May 2020 - 28
Big Picture - May 2020 - 29
Big Picture - May 2020 - 30
Big Picture - May 2020 - 31
Big Picture - May 2020 - Explorer
Big Picture - May 2020 - Cover3
Big Picture - May 2020 - Cover4
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