Big Picture - September 2020 - 10

business + management

Moving Forward
How to find competitive advantages to retain your best customers and employees
in this new organizational climate. | by Marty McGhie

I

t's fair to say COVID-19 has effectively turned our world
upside down. In my May column, I wrote about the
challenges of managing a business during this crisis. A
few months later, we find ourselves settling in (somewhat) to the new normal, yet still managing some very
difficult scenarios. The dramatic changes of these past
months will undoubtedly affect the way we manage our
businesses in the future. As we tackle some of the problems
that confront us now and those that we'll certainly face
moving forward, I suggest you consider these best practices.

BIG PICTURE

September 2020

CUSTOMERS
The manner in which you have dealt with your clients since
March will likely affect your shop significantly. If you've been
able to adapt in servicing the needs of your customers with
some rather innovative solutions, then you're likely going to
reap the benefits of long-term relationships. On the other
hand, if you're struggling to meet their needs in this difficult
business environment, they may migrate to other options
and you'll have a hard time winning them back. Adaptability
and flexibility in your customer relationships are even more
critical than pricing or perhaps even quality. You must figure
out a way to solve the issues they're currently facing and
provide for their needs. Darwin nailed it back in the day; this
is truly survival of the fittest.
EMPLOYEES
More than half of our employees are working exclusively
from home due to the pandemic. This includes our customer
service, design, development, IT, and marketing teams.
While the initial weeks of working from home proved to be
rather challenging, our team members adapted and, with

MARTY MCGHIE is CEO/partner of Signs.com, an online provider o
f custom signage based in Salt Lake City. You can email him at
martym@signs.com

10

minimal exceptions, quickly became very efficient and
productive. And guess what? Nearly all of them would now
like to work permanently from home.
Robert Half released the results of its survey, "COVID-19
and the Workplace: Employees Weigh In." The management
consulting company surveyed 1000 workers normally
employed in office environments in the US. The following are
some rather telling points to note regarding employees now
working from home:
Of the total surveyed
* 77 percent are currently working from home;
* 63 percent now realize their job is doable outside
the office;
* 60 percent say their work-life balance has improved;
* 43 percent are more comfortable using technology;
* and 20 percent report stronger relationships with
colleagues.
Keep in mind, this survey was done on April 30, after
less than two months of dealing with COVID-19. The numbers
reflected here are now probably higher in terms of employees
both wanting to work from home and being comfortable with
the quality of work they're able to complete. We certainly have
seen that dynamic within our own business.


https://www.nxtbook.com/nxtbooks/STMG/bp_202005/index.php#/p/14 http://www.Signs.com

Big Picture - September 2020

Table of Contents for the Digital Edition of Big Picture - September 2020

Big Picture - September 2020
Insight
Wide Angle
Upfront
Business + Management
To a Tee
Towering Over Tinseltown
Making a Difference and Making a Profit
R+D
Explorer
Big Picture - September 2020 - Big Picture - September 2020
Big Picture - September 2020 - Cover2
Big Picture - September 2020 - 1
Big Picture - September 2020 - Insight
Big Picture - September 2020 - 3
Big Picture - September 2020 - Wide Angle
Big Picture - September 2020 - 5
Big Picture - September 2020 - Upfront
Big Picture - September 2020 - 7
Big Picture - September 2020 - 8
Big Picture - September 2020 - 9
Big Picture - September 2020 - Business + Management
Big Picture - September 2020 - 11
Big Picture - September 2020 - To a Tee
Big Picture - September 2020 - 13
Big Picture - September 2020 - Towering Over Tinseltown
Big Picture - September 2020 - 15
Big Picture - September 2020 - 16
Big Picture - September 2020 - 17
Big Picture - September 2020 - 18
Big Picture - September 2020 - 19
Big Picture - September 2020 - Making a Difference and Making a Profit
Big Picture - September 2020 - 21
Big Picture - September 2020 - 22
Big Picture - September 2020 - 23
Big Picture - September 2020 - 24
Big Picture - September 2020 - 25
Big Picture - September 2020 - R+D
Big Picture - September 2020 - 27
Big Picture - September 2020 - 28
Big Picture - September 2020 - 29
Big Picture - September 2020 - 30
Big Picture - September 2020 - 31
Big Picture - September 2020 - Explorer
Big Picture - September 2020 - Cover3
Big Picture - September 2020 - Cover4
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https://www.nxtbook.com/nxtbooks/STMG/bp_201510
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