Big Picture - September 2020 - 18
September 2020
BIG PICTURE
18
The shop ran several tests on different types of brushed
aluminum vinyl and laid down a base layer of white ink in
order to print color over it. This needed to happen because of
the intricacy of the photography being displayed: detailed
blades of grass, butterflies, plants, people, and more. They
choked the white back and found their brushed aluminum
strategy would work on all of their vinyl options with a base
layer of white ink.
The final decision? CR&A used its HP Latex R2000 Plus
printer onto Hexis Brushed Aluminum vinyl wrap and, to
prevent creasing, 3M Scotchcal Luster Overlaminate 8509.
"We were able to laminate the product, which I thought
would kind of kill the brushed aluminum look, but you were
still able to see the brush strokes in the brushed aluminum,"
says Kurosaki. "So, number one, from a protection standpoint,
it's going to protect the graphic, but it also made the install a
hell of a lot easier. If we didn't laminate it, it would have
caused major creases and all kinds of folds. It's almost like
installing a gold foil."
CR&A was able to use their internal installation crews for
the project, and both parties worked together to make safety
and efficiency a top priority. This creative installation left
everyone involved feeling ecstatic.
"The client is over-the-moon happy about it because it's
drawing a lot of attention. With the pandemic going on,
getting eyes on your product is tough, but here you've got a lot
of drive-by traffic, and a lot of people walking by the development and taking pictures in front of the elevator," says
Kurosaki. "All around it was a great collaborative effort with
Metropolis, our production team, and our art department."
Big Picture - September 2020
Table of Contents for the Digital Edition of Big Picture - September 2020
Big Picture - September 2020
Insight
Wide Angle
Upfront
Business + Management
To a Tee
Towering Over Tinseltown
Making a Difference and Making a Profit
R+D
Explorer
Big Picture - September 2020 - Big Picture - September 2020
Big Picture - September 2020 - Cover2
Big Picture - September 2020 - 1
Big Picture - September 2020 - Insight
Big Picture - September 2020 - 3
Big Picture - September 2020 - Wide Angle
Big Picture - September 2020 - 5
Big Picture - September 2020 - Upfront
Big Picture - September 2020 - 7
Big Picture - September 2020 - 8
Big Picture - September 2020 - 9
Big Picture - September 2020 - Business + Management
Big Picture - September 2020 - 11
Big Picture - September 2020 - To a Tee
Big Picture - September 2020 - 13
Big Picture - September 2020 - Towering Over Tinseltown
Big Picture - September 2020 - 15
Big Picture - September 2020 - 16
Big Picture - September 2020 - 17
Big Picture - September 2020 - 18
Big Picture - September 2020 - 19
Big Picture - September 2020 - Making a Difference and Making a Profit
Big Picture - September 2020 - 21
Big Picture - September 2020 - 22
Big Picture - September 2020 - 23
Big Picture - September 2020 - 24
Big Picture - September 2020 - 25
Big Picture - September 2020 - R+D
Big Picture - September 2020 - 27
Big Picture - September 2020 - 28
Big Picture - September 2020 - 29
Big Picture - September 2020 - 30
Big Picture - September 2020 - 31
Big Picture - September 2020 - Explorer
Big Picture - September 2020 - Cover3
Big Picture - September 2020 - Cover4
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