Big Picture - September 2020 - 2

insight

Cater to
the Moment

L

ike many trips, activities, and events this year, COVID-19 had other plans for our wedding. In

July, my fiancé and I made the very difficult decision to postpone our marriage from this year
to next. Instead of happily planning a celebration of love, we were fi lled with stress and
anxiety as we considered what was best for us and our guests. Luckily, our venue was very
cooperative and understanding as we moved our date to 2021.
Unfortunately, I know other brides and grooms who have had no choice but to keep their 2020 plans
due to event spaces that just won't budge, even as cases grow and safety becomes an even stronger
concern. When Ryan and I were still considering "saving the date," I crafted a plan for a COVID Wedding.
Temperature readings upon entry, hand sanitizers on every socially distanced table, personalized masks
as favors, etc. The fun slowly began to drain from the party and the focus became the virus.
The couples who are going through with their nuptials this year (by their own accord or not) will have
to fi nd ways to make their big day as safe, and joyous, as possible. This is where you come in. What can
you provide to help guests feel comfortable, but not lose the excitement of the celebration? Consider these
COVID-specific services:
Face masks. Create custom masks for the bride, groom, and bridal party. Plus, print masks for the guests,
servers, and bartenders that match the wedding color palette so pictures are more aesthetically pleasing.
Social distancing barriers. Use SEG frames and free-standing displays that complement the space to
help separate tables during cocktail hour and dinner.
Floor graphics. Print colored decals marking where people can safely dance or order drinks.
Cutouts of family and friends who can't attend. Sports teams are fi nding success with this while
fans have to watch the games at home. Offer this fun element for the ceremony, or even better, the
late-night dance floor.
Ceremony and reception preparation is pretty draining on a good day. Planning these in the middle of
a pandemic adds even more tension for the couple, the coordinator, and the site. Help make the walk
down the aisle for your clients a piece of (wedding) cake while simultaneously creating a brand-new
revenue stream for your business.

Adrienne Palmer
Editor-in-Chief
adrienne.palmer@stmediagroup.com
Alex Marcheschi
Associate Editor
alex.marcheschi@stmediagroup.com
Kathleen DeZarn
Art Director
kathy.dezarn@stmediagroup.com
Marty McGhie, Rachel Nunziata,
Matt Richart, Kathryn Sanders
Columnists
Brian Adam, Ryan Clark,
Scott Crosby, Michelle Gobert,
Diana Herrera, Brian Hite,
Robert Kissel, Chris Laniak,
Stan Lucas, Tanya McNab,
Carmen Rad, Gary Schellerer,
Elaine Scrima, Jon Sherman,
James Swanson, Carol Yeager
Editorial Advisory Board
SALES
Lou Arneberg
Senior Market Strategist
East and Midwest US, E Canada
800/654-5169
lou.arneberg@stmediagroup.com
Jim Karwowski
Senior Market Strategist
West and South US, W Canada, Europe, Asia
630/474-4038
jim.karwowski@stmediagroup.com
Vernita Johnson
Directory and Classified/Account Executive
513/263-9313
vernita.johnson@stmediagroup.com
Linda Volz
Production Manager
linda.volz@stmediagroup.com
Kelly Cotes
Marketing Manager
513/263-9313

September 2020

Christine Baloga
VP Marketing Operations and
Customer Acquisition

Editor-in-Chief
BIG PICTURE

EDITORIAL

Murray Kasmenn
President
murray.kasmenn@stmediagroup.com

BY ADRIENNE PALMER

2

bigpicture.net

@Adrienne_BigPic

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Big Picture - September 2020

Table of Contents for the Digital Edition of Big Picture - September 2020

Big Picture - September 2020
Insight
Wide Angle
Upfront
Business + Management
To a Tee
Towering Over Tinseltown
Making a Difference and Making a Profit
R+D
Explorer
Big Picture - September 2020 - Big Picture - September 2020
Big Picture - September 2020 - Cover2
Big Picture - September 2020 - 1
Big Picture - September 2020 - Insight
Big Picture - September 2020 - 3
Big Picture - September 2020 - Wide Angle
Big Picture - September 2020 - 5
Big Picture - September 2020 - Upfront
Big Picture - September 2020 - 7
Big Picture - September 2020 - 8
Big Picture - September 2020 - 9
Big Picture - September 2020 - Business + Management
Big Picture - September 2020 - 11
Big Picture - September 2020 - To a Tee
Big Picture - September 2020 - 13
Big Picture - September 2020 - Towering Over Tinseltown
Big Picture - September 2020 - 15
Big Picture - September 2020 - 16
Big Picture - September 2020 - 17
Big Picture - September 2020 - 18
Big Picture - September 2020 - 19
Big Picture - September 2020 - Making a Difference and Making a Profit
Big Picture - September 2020 - 21
Big Picture - September 2020 - 22
Big Picture - September 2020 - 23
Big Picture - September 2020 - 24
Big Picture - September 2020 - 25
Big Picture - September 2020 - R+D
Big Picture - September 2020 - 27
Big Picture - September 2020 - 28
Big Picture - September 2020 - 29
Big Picture - September 2020 - 30
Big Picture - September 2020 - 31
Big Picture - September 2020 - Explorer
Big Picture - September 2020 - Cover3
Big Picture - September 2020 - Cover4
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