Big Picture - September 2020 - 20

Making
a Difference

and Making a Profit

BIG PICTURE

September 2020

How the pandemic is creating a need
for wide-format suppliers to offer solutions,
and how that can be profitable for business.

20

"A

BY S TA N LUC A S

rchitects everywhere
have recognized the
need of... a tool, which
may be put in the
hands of creators of

form with the simple aim... of making the
bad difficult and the good easy."
- Le Corbusier, modernist architect.
Throughout history, architects and space planners have
often considered the maladies of society and have designed to
remedy "the bad" and make easy "the good." Today, the
coronavirus pandemic represents what must be considered by
space planners around the world. They're tasked with creating
spaces that will minimize the likelihood of infection, yet make
them functional and appealing to the human spirit, and still
allow the wheels of industry to turn.
Le Corbusier himself was profoundly involved in designing
spaces for the treatment of tuberculosis, which immensely

informed many of his other projects. Whether you appreciate
his designs or not, many of his spaces were created with
disease in mind. The form of many of his structures was a
result of the scourge of tuberculosis at the turn of the 20th
century. Other architects, interior designers, and space
planners have addressed disease also, like cholera and
influenza, through the creative design of the spaces in which
we work, shop, and educate. It is with all this in mind that
wide-format suppliers can, and should, be participating in
solutions to mitigate the effects of SARS CoV-2 on our world.
Many designers and space planners are thinking of this in
two to three phases. As the world hastily responded to the
threat of COVID-19 back in March and April, Phase-1 was
implemented. We've seen Phase-1 in many locations in the form
of quickly installed clear "sneeze guards," 11 by 17 posters taped
to windows, often with just a handwritten note and graphic, and
generic, design-off-the-shelf floor graphics. Phases-2 and -3 in the
coming months will see more sophisticated design, materials,
and implementation. The timing is now perfect for wide-format
shops to enter these arenas and be a part of profitable and
effective solutions toward the return to a safe and operable world.



Big Picture - September 2020

Table of Contents for the Digital Edition of Big Picture - September 2020

Big Picture - September 2020
Insight
Wide Angle
Upfront
Business + Management
To a Tee
Towering Over Tinseltown
Making a Difference and Making a Profit
R+D
Explorer
Big Picture - September 2020 - Big Picture - September 2020
Big Picture - September 2020 - Cover2
Big Picture - September 2020 - 1
Big Picture - September 2020 - Insight
Big Picture - September 2020 - 3
Big Picture - September 2020 - Wide Angle
Big Picture - September 2020 - 5
Big Picture - September 2020 - Upfront
Big Picture - September 2020 - 7
Big Picture - September 2020 - 8
Big Picture - September 2020 - 9
Big Picture - September 2020 - Business + Management
Big Picture - September 2020 - 11
Big Picture - September 2020 - To a Tee
Big Picture - September 2020 - 13
Big Picture - September 2020 - Towering Over Tinseltown
Big Picture - September 2020 - 15
Big Picture - September 2020 - 16
Big Picture - September 2020 - 17
Big Picture - September 2020 - 18
Big Picture - September 2020 - 19
Big Picture - September 2020 - Making a Difference and Making a Profit
Big Picture - September 2020 - 21
Big Picture - September 2020 - 22
Big Picture - September 2020 - 23
Big Picture - September 2020 - 24
Big Picture - September 2020 - 25
Big Picture - September 2020 - R+D
Big Picture - September 2020 - 27
Big Picture - September 2020 - 28
Big Picture - September 2020 - 29
Big Picture - September 2020 - 30
Big Picture - September 2020 - 31
Big Picture - September 2020 - Explorer
Big Picture - September 2020 - Cover3
Big Picture - September 2020 - Cover4
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