Big Picture - September 2020 - 24

considered to prevent warping and bowing, stumbling
hazards, and similar issues. Frames or extrusions may need to
be employed to capture the edges of those panels and, if so,
how those materials are cut, drilled, and assembled will be
important to test and understand.
* Inform yourself on wall and ceiling construction. Common ideas include: how much weight a wall or
ceiling will hold or how to anchor - for example, decorative
panels to a variety of wall types like drywall, concrete, wood,
etc. Learn about what primers, sealers, and paints are optimal
for digitally printed wallcoverings or other adhesive-backed
materials. Understand the variety of wall anchors, VHB tapes,
adhesives, cleats, and the like.

BIG PICTURE

September 2020

* Become familiar with the variety of architectural surfaces and how your graphics might be
applied to those surfaces. Those surfaces and their
properties include a myriad of primers and paints (drywall
primer, pre-wallcovering sealer, flat, eggshell, semi-gloss,
gloss; oil vs latex; VOC or low-VOC odor in a public space;
and drying vs curing times); metals (stainless steel, cold and
hot rolled steel, coated and uncoated aluminum); plastic
laminates; glass doors; exterior windows; conference room
partitions; etc.).

24

* Antimicrobial coatings: A number of antimicrobial laminates and liquid coatings to be employed
by the graphics industry have emerged. Some are
merely disinfectants, but others claim to provide long-term
protection of some, but not necessarily all, microbes. If you
undertake such a service you should study it well and be
certain you're making truthful statements about what your
product and service can do. Bacteria, virus, mold, mildew,
fungus, and algae are all considered microbes. A solution
might legally state it's "antimicrobial" simply because it
disrupts one of those microbes. Wide-format customers,
however, will likely be most interested in whether the
antimicrobial you're using on your graphics and panels will
disrupt or "kill" the SARS CoV-2 virus, and they will be less
interested in an antimicrobial product that only disrupts, say,
mold or mildew. In addition to these coatings, and similar in
nature, will be suitable cleaning agents and disinfectants any
client may want to use. Advising on proper cleaning methods
will be helpful and beneficial to the long life of any graphics
and panels you may be producing.
* Part of Congress' CARES Act (Coronavirus
Aid, Relief, and Economic Security) includes
monies for higher education institutions through
HEERF (Higher Education Emergency Relief Fund).
Understanding which institutions in your area may have those
monies to spend on mitigating risk to students and professors
can direct an intelligent consultation and sales effort. This
could include everything from floor and window graphics with
COVID-19 messaging and protocols to decoratively printed
panels around study cubicles and panels that divide hallways
into one-way walkways.

* Create spaces that are not only safer but
also "feel safe." A space that is safe but doesn't address
the psychology of anxiety about people in those spaces is
only partly solved. Common solutions: cheerful colors, large
scenes of nature, smiling faces, humor, music. While this is
more of a "design consideration" not often made by a
wide-format shop, simply being able to offer ideas or
communicate familiarity centered on those notions can
make you a valued consultant when sitting at the design
table with your client.
* Consider temperatures, humidity, and moisture that might affect the various graphics and
panels you might provide, including on the actual
day of installation. A graphic panel at the height of
summer in Arizona will react quite differently than a graphic
panel in the middle of winter in Alaska.
* Learn to print on a broad variety of materials
and develop means of fabrication suitable to the
task at hand. Many architects and interiors planners will
want to pursue LEED (Leadership in Energy and Environmental Design) qualifying or environmentally sustainable
materials. LEED may be a requirement on any given project.
Understanding LEED and the parameters surrounding
those initiatives will make you a well-informed and valuable
graphic consultant. In addition to designing environmentally
responsible spaces, some projects will require that materials
being used have Flame Spread and Smoke Developed
certification. This is not difficult, but you want to have that
certification on fi le and understand which materials qualify.
Hopefully these ideas will put you on a good foot going
forward. In my experience, developing expertise of this sort
elevates you and your company and makes you a valued
service provider. And, because it takes a little more effort, it
can lead to a fair amount of this sort of business as well as
some of the easier, more traditional wide-format projects.

STAN LUCAS is currently serving as
business development manager for
the Wide Format Department of DCG
One (dcgone.com), a large commercial printer in Seattle. He is having
great success (and a bit of fun)
introducing wide-format concepts,
technologies, and methodologies
into the world of off set printing. Lucas has 25-plus years
of experience in wide-format print and fabrication
including photo, screen print, and a broad variety of
digital production technologies. He is a Big Picture
Editorial Advisory Board member. Feel free to reach out
to Lucas for consultation on any of the above topics at
stan.lucas@dcgone.com


http://www.dcgone.com

Big Picture - September 2020

Table of Contents for the Digital Edition of Big Picture - September 2020

Big Picture - September 2020
Insight
Wide Angle
Upfront
Business + Management
To a Tee
Towering Over Tinseltown
Making a Difference and Making a Profit
R+D
Explorer
Big Picture - September 2020 - Big Picture - September 2020
Big Picture - September 2020 - Cover2
Big Picture - September 2020 - 1
Big Picture - September 2020 - Insight
Big Picture - September 2020 - 3
Big Picture - September 2020 - Wide Angle
Big Picture - September 2020 - 5
Big Picture - September 2020 - Upfront
Big Picture - September 2020 - 7
Big Picture - September 2020 - 8
Big Picture - September 2020 - 9
Big Picture - September 2020 - Business + Management
Big Picture - September 2020 - 11
Big Picture - September 2020 - To a Tee
Big Picture - September 2020 - 13
Big Picture - September 2020 - Towering Over Tinseltown
Big Picture - September 2020 - 15
Big Picture - September 2020 - 16
Big Picture - September 2020 - 17
Big Picture - September 2020 - 18
Big Picture - September 2020 - 19
Big Picture - September 2020 - Making a Difference and Making a Profit
Big Picture - September 2020 - 21
Big Picture - September 2020 - 22
Big Picture - September 2020 - 23
Big Picture - September 2020 - 24
Big Picture - September 2020 - 25
Big Picture - September 2020 - R+D
Big Picture - September 2020 - 27
Big Picture - September 2020 - 28
Big Picture - September 2020 - 29
Big Picture - September 2020 - 30
Big Picture - September 2020 - 31
Big Picture - September 2020 - Explorer
Big Picture - September 2020 - Cover3
Big Picture - September 2020 - Cover4
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