Big Picture - October 2020 - 16

SOLID AS A ROCK

Fastsigns (fastsigns.com/2005-caguas-pr) in Caguas,
Puerto Rico, has become the go-to vehicle wrapping hub for
Cemex, a multinational building materials company. When
Cemex needs a cement truck wrapped, they trust Fastsigns to
get the job done. But this is no easy task, especially in the
blazing Puerto Rico sun. "We have a big bay where we do our
installations. It protects us from the heat and the sun here in
Puerto Rico. It's very hot and that direct sunlight doesn't help
when applying the vinyl," says Juan Rivera, partner, Fastsigns
Puerto Rico/Dominican Republic/US Virgin Islands. "And not
only does it affect the vinyl, it effects our employees because
they tire very easily in the hot sunlight. These cement trucks
experience a lot of wear and tear, so we have to get it right."
Wrapping a cement truck involves a few more steps than
your average vehicle wrap because of the nature of the cement
pouring job. There's typically a lot of cement residue and dirt on
the truck when it's initially brought to the Fastsigns team, so

VEGAN VINYL

BIG PICTURE

October 2020

The Omninon Vegan Food Truck in Jersey City,

16

New Jersey, got a fresh facelift from Printed Pixel Creative
Agency (printedpixel.com) based out of South Amboy, New
Jersey. Omninon prides themselves on having "vegan options
for omnivores, handcrafted with love and peace," and they
needed a food truck wrap that would convey that message
and capture the essence of their brand.
Printed Pixel knew exactly what to do as they crafted the
green and blue look with a globe made out of fruits and
vegetables. "After this project, we were able to visually
illustrate what a difference a wrap can make," says George
Kern, senior graphic designer, Printed Pixel. "The customer
knows exactly what to expect and the client feels confident in
what they're presenting to the world."
Printed Pixel printed the wrap using an HP 560 Latex
printer onto Avery MPI 1105 SuperCast Easy Apply RS with
an Avery DOL 1360Z gloss overlaminate. Omninon is happy
with their wrap and their new calling card, and their
customers are excited to see the green and blue food truck
make its way down to their favorite locations to grab a
healthy bite to eat.

they have to implement a four-step preparation process.
"Basically we have to clean the whole thing first. Those kind of
trucks have abrasions all over, so we have to get it clean for the
installation," says Rivera. "We also get rid of some rust, and
then give it a new paint job. We then take it to our facility and
we give it one final clean." To complete the two recent installations [pictured above], Fastsigns used an HP Latex 360 printer
onto Arlon Graphics DPF 4600LX vinyl film and Arlon Graphics
Series 3200 Optically Clear overlaminate.
The Puerto Rican flag wrap was a huge hit with the locals,
and the yellow Cemex design accomplished increased
branding for the client and encouraged pedestrians to safely
cross the street. "The design with the Puerto Rico flag was
awesome. When you saw it on the street it was a real
eye-catcher," says Teresa Caballero, partner, Fastsigns Puerto
Rico/Dominican Republic/U.S. Virgin Islands. "It generated a
lot of word-of-mouth marketing."

HONOR ABLE MENTION
BE ST OF

WIDE

FORMAT
AWA R DS


http://www.fastsigns.com/2005-caguas-pr http://www.printedpixel.com

Big Picture - October 2020

Table of Contents for the Digital Edition of Big Picture - October 2020

Big Picture - October 2020
Insight
Wide Angle
Upfront
Extreme Vinyl
R+D
Job Log
Vinyl Frontier
Women in Wide Format Awards
Big Picture - October 2020 - Big Picture - October 2020
Big Picture - October 2020 - Cover2
Big Picture - October 2020 - 1
Big Picture - October 2020 - Insight
Big Picture - October 2020 - 3
Big Picture - October 2020 - Wide Angle
Big Picture - October 2020 - 5
Big Picture - October 2020 - Upfront
Big Picture - October 2020 - 7
Big Picture - October 2020 - 8
Big Picture - October 2020 - 9
Big Picture - October 2020 - Extreme Vinyl
Big Picture - October 2020 - 11
Big Picture - October 2020 - 12
Big Picture - October 2020 - 13
Big Picture - October 2020 - Vinyl Frontier
Big Picture - October 2020 - 15
Big Picture - October 2020 - 16
Big Picture - October 2020 - 17
Big Picture - October 2020 - 18
Big Picture - October 2020 - 19
Big Picture - October 2020 - 20
Big Picture - October 2020 - Women in Wide Format Awards
Big Picture - October 2020 - 22
Big Picture - October 2020 - 23
Big Picture - October 2020 - 24
Big Picture - October 2020 - 25
Big Picture - October 2020 - 26
Big Picture - October 2020 - 27
Big Picture - October 2020 - R+D
Big Picture - October 2020 - 29
Big Picture - October 2020 - 30
Big Picture - October 2020 - 31
Big Picture - October 2020 - Job Log
Big Picture - October 2020 - Cover3
Big Picture - October 2020 - Cover4
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