Big Picture - October 2020 - 24

MARY LOU GOEHRUNG
PRESIDENT

HUNT GRAPHICS D/B/A SIGNS BY TOMORROW ROCKVILLE AND IMAGE360 DC/BETHESDA | ROCKVILLE, MARYLAND
signsbytomorrow.com/rockville

Can you talk about your internship program and
why it's important to have the younger generation
working in your shop?
During the summer and winter breaks we have a paid college
student internship program. I feel this exposure to the sign/
print industry opens the students' mind to a whole world of
possibilities for their future. Today the sign/print industry
encompasses engineering, programing, graphics, skilled tool
usage, and, above all, attention to detail with emphasis on
precision and correctness. This provokes an awareness of the
synergistic effect of different disciplines in the workplace.

"Embracing and investing in new technology every year and informing
other sign owners of results, keeps her ahead of the pack."

BIG PICTURE

October 2020

- SARAH WILSON, SOCIAL MEDIA MANAGER, SIGNS BY TOMORROW ROCKVILLE

You have been named the number one Sign Center
in the Alliance Franchise Brands out of 300. What
have you done as the leader of your business to
become so successful?
My Franchise Center, Signs By Tomorrow Rockville, Maryland, has been the first or second in sales volume over the last
five years in the Alliance Franchise Brands Sign Division out
of 300 Centers. I am a bit of a risk taker, yet run my business
with a corporate mindset utilizing tenacity and efficiency. We
continue to grow by investing in our business with state-ofthe-art equipment and software. I also introduced ecommerce
into our business mix in 2019. Of course, no success can be
had without skilled and talented employees and providing
quality products with superior customer service to our large
corporate clients, as well as individual clients.

What has wide-format digital printing done for
your business?
The wide-format capability has made us who we are today.
We were pioneers in the 1990s who purchased one of the
first large-format digital printers. We never looked back and
have always been the first on the block to purchase new
state-of-the-art equipment. Wide format allowed us to get
out in front of competition and grow our business, while
meeting client's demands with quality and speed. In 2019,
we were the only center to have two 8 by 10-foot Fujifilm
high-speed flatbeds with white ink. Our motto has always
been "buy it and new customers will come with new needs to
fit our machines."
What does it mean to be a woman in the wideformat digital printing industry
I feel being a woman in a predominantly male field has let me
practice my competitive nature and demonstrate my abilities
while leveling the playing field. Not only can women compete, but they are excelling in this field. Women have
demonstrated they think logically, and in a calm way, can
multitask efficiently, and think outside the box when necessary. All skills that drive them to the top. I am honored to be
among a highlighted group of women who rock!

http://www.signsbytomorrow.com/rockville

Big Picture - October 2020

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