BXP - April 2017 - 26

26

Coho Creative
www.cohocreative.com
THE FIRM

needs meet. It's a place where brand strategy, innovation

We're Coho Creative, an independent brand strategy, inno-

and design come together in a better way: a world where the

vation and design company, located in Cincinnati, OH, and

needs of both business and people are met. It's where we

founded in 2002. Our sole purpose is to help our clients

thrive, brands win, and life gets better for everyone.

bring out the best in their brands. From Fortune 500 giants
that influence globally, to nimble startups that do just one

IN ACTION

little thing to make a person's day brighter, we challenge all

How do you take an iconic brand like 3M, a new global identity

brands to unite with those they touch and help change the

and new product formulas, and reconcile them all with very

world for the better. In fact, we've made it our trademark:

real needs of marine finishing professionals? Not an easy task,

Better Brands to Better the World.

but those are the kind of projects Coho takes on every day.

THE PROCESS

Coho collaborated with the 3M team from initial category

At the heart of it, all we do is really about people. That's why

assessment, to getting out onto the docks and job sites with

for more than 15 years we've carefully built a team of talented

expert users, to creative design and verbal development, reg-

professionals who really understand and care about people,

ulatory copy challenges, qualitative insights, to final design

and what it takes to achieve together. Our team of 35-plus,

artwork and implementation.

passionately apply their expertise and experience in brand
strategy, insights, naming, brand-centric innovation, project

The result is a versioning and communication system that

management, client leadership, graphic design, fashion design

makes shopping for the novice easy, while also speaking

and industrial design to your project's successful outcome.

to the marine professional in their own language. Whether
that's talking about strength of "cut" or making it intuitive

We partner, every step of the way, to help our clients find

to quickly identify and grab the correct bottle while looking

that common ground where business objectives and people's

down on their bucket.

A PR IL 2017

|

BRAND EXPERIENCE


http://www.cohocreative.com

Table of Contents for the Digital Edition of BXP - April 2017

Bxp - April 2017
Contents
Editor’s Letter
The Scene
Chief Experience Officer Series: Spicing It Up
Going High End
Makeover Challenge 2017
Using Design to Engage From Screen to Shelf
The Debate
The Toolbox: Technologies That Speed Innovation and Optimize Marketing Solutions
Index of Advertisers
The List
BXP - April 2017 - Intro
BXP - April 2017 - BB1
BXP - April 2017 - BB2
BXP - April 2017 - Bxp - April 2017
BXP - April 2017 - Cover2
BXP - April 2017 - 1
BXP - April 2017 - Contents
BXP - April 2017 - 3
BXP - April 2017 - 4
BXP - April 2017 - 5
BXP - April 2017 - Editor’s Letter
BXP - April 2017 - 7
BXP - April 2017 - The Scene
BXP - April 2017 - 9
BXP - April 2017 - 10
BXP - April 2017 - 11
BXP - April 2017 - 12
BXP - April 2017 - 13
BXP - April 2017 - Chief Experience Officer Series: Spicing It Up
BXP - April 2017 - 15
BXP - April 2017 - 16
BXP - April 2017 - 17
BXP - April 2017 - 18
BXP - April 2017 - 19
BXP - April 2017 - Going High End
BXP - April 2017 - 21
BXP - April 2017 - 22
BXP - April 2017 - 23
BXP - April 2017 - Makeover Challenge 2017
BXP - April 2017 - 25
BXP - April 2017 - 26
BXP - April 2017 - 27
BXP - April 2017 - 28
BXP - April 2017 - 29
BXP - April 2017 - Using Design to Engage From Screen to Shelf
BXP - April 2017 - 31
BXP - April 2017 - 32
BXP - April 2017 - 33
BXP - April 2017 - The Debate
BXP - April 2017 - 35
BXP - April 2017 - 36
BXP - April 2017 - 37
BXP - April 2017 - 38
BXP - April 2017 - 39
BXP - April 2017 - 40
BXP - April 2017 - 41
BXP - April 2017 - 42
BXP - April 2017 - 43
BXP - April 2017 - 44
BXP - April 2017 - 45
BXP - April 2017 - 46
BXP - April 2017 - 47
BXP - April 2017 - 48
BXP - April 2017 - 49
BXP - April 2017 - 50
BXP - April 2017 - The Toolbox: Technologies That Speed Innovation and Optimize Marketing Solutions
BXP - April 2017 - 52
BXP - April 2017 - 53
BXP - April 2017 - 54
BXP - April 2017 - Index of Advertisers
BXP - April 2017 - The List
BXP - April 2017 - Cover3
BXP - April 2017 - Cover4
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