BXP - April 2017 - 46

A D V E R T O R I A L

Brands capture interest, enhance
engagement with Hazen Holography.™
In a crowded retail environment, brands must work hard
and smart to stand out. Creative, innovative packaging
not only communicates brand identity and personality
effectively, it entices consumers to pick up the product
and take a closer look. With custom holography, Hazen
Paper helps create packaging that reflects and refracts
light to create dimensionality and motion, to seize shoppers' attention and hold it.

"Well-designed and executed
holography is a beacon on
the shelf."

An economically and environmentally
friendly choice.
"We work with designers to analyze the cost bene-

rainbows, the 'movement' is going to draw attention in the retail environment."
Hazen has also developed high-profile

fits of using Hazen Envirofoil®, which is engineered

holographic event-marketing materials for the

to deliver exceptional appearance, performance

Basketball Hall of Fame and the limited-edition

The magic happens in the Hazen holographic lab.

and environmental benefits," says Hazen. Envirofoil

holographic programs for the NFL Super Bowl.

Utilizing Hazen-Lens™, a high-powered laser and

reuse again and again, unlike cold or hot foil that

Not limited to luxury.

complex system of optics and robotics, Hazen

requires printers to recycle or dispose of the carrier

Holography is not just appropriate to luxury

engineers unique holographic designs and transfers

film. Plus, it's manufactured with renewable energy

brands; it has many more excellent applications.

them to film, which is then metallized and lam-

and third-party-certified recyclable as paper. In

Hazen suggests, "Next time you visit a pharmacy or

inated to paper. Creating the designs is a collab-

2016, a Godiva gift box printed on Hazen Envirofoil

your local Target, look down the oral care aisle and

orative process. Hazen works hand-in-hand with

was recognized with a Luxe Pack in Green Award

you'll see brands from Colgate, P&G and others

brand owners and designers to realize their creative

for "best sustainable packaging solution."

that use holography to create shelf impact."

cause we handle every facet of production in house,

Industry honors, iconic brands.

Because numbers matter.

we control the quality, process - and costs - effi-

In addition to Godiva, Hazen has garnered numer-

An exciting design is only successful if it boosts

ciently," says Hazen, adding that designers are often

ous awards on behalf of well-known brands includ-

sales. "Most clients are pretty protective of their

surprised "we can deliver prototypes within days."

ing Victoria's Secret, Gucci, Estee Lauder, and for a

results," admits Hazen, "but three of our lottery

- Hazen President John Hazen

is transfer-metallized with rolls of film that we

vision, while streamlining the steps required. "Be-

variety of media companies such as Warner Home

clients have given us a terrific example." California,

A foundation for design versatility.

Video and Paramount. Judges recognize the power

New Jersey and Tennessee wanted to see if they

Unlike foil stamping, which applies a coating of

of special effects in the retail environment. When

could sell more lottery tickets with holographic

metal in a final pass, holography incorporates

Hazen won an award from the Association of

design, and tested tickets printed on plain white

more sophisticated prismatic effects that deliver

International Metallizers, Coaters and Laminators

paper against custom holographic tickets. In all

maximum visual benefit as a foundational part of

(AIMCAL) for the packaging of Titleist® Golf Balls,

three states, holography enabled the lottery to

the design. The impact can be subtle and nuanced

one judge remarked, "There's almost a 3D effect,"

double sales, delivering what

or outright mind-blowing, depending upon the use

while another added, "The packaging imparts the

John Hazen sums up simply as

of transparent or opaque inks to color - or temper

message that it is a premium product." Hazen's

"more bang for the buck."

- the ultimate result. White-motion holography

award-winning holography for the Ultradent Opal-

supplies light, dimension and movement without

escence® Go™ Tooth Whitening System generated

For more information on Hazen

prismatic color. The bottom line? Hazen says

praise for its tactile properties. "Looking at it

Paper and custom holography,

holography can be more cost-effective than hot

makes me want to touch it," one judge commented;

visit http://www.hazen.com

stamping or cold foil.

another predicted "With two visible Hazen-Lens™


http://www.hazen.com

Table of Contents for the Digital Edition of BXP - April 2017

Bxp - April 2017
Contents
Editor’s Letter
The Scene
Chief Experience Officer Series: Spicing It Up
Going High End
Makeover Challenge 2017
Using Design to Engage From Screen to Shelf
The Debate
The Toolbox: Technologies That Speed Innovation and Optimize Marketing Solutions
Index of Advertisers
The List
BXP - April 2017 - Intro
BXP - April 2017 - BB1
BXP - April 2017 - BB2
BXP - April 2017 - Bxp - April 2017
BXP - April 2017 - Cover2
BXP - April 2017 - 1
BXP - April 2017 - Contents
BXP - April 2017 - 3
BXP - April 2017 - 4
BXP - April 2017 - 5
BXP - April 2017 - Editor’s Letter
BXP - April 2017 - 7
BXP - April 2017 - The Scene
BXP - April 2017 - 9
BXP - April 2017 - 10
BXP - April 2017 - 11
BXP - April 2017 - 12
BXP - April 2017 - 13
BXP - April 2017 - Chief Experience Officer Series: Spicing It Up
BXP - April 2017 - 15
BXP - April 2017 - 16
BXP - April 2017 - 17
BXP - April 2017 - 18
BXP - April 2017 - 19
BXP - April 2017 - Going High End
BXP - April 2017 - 21
BXP - April 2017 - 22
BXP - April 2017 - 23
BXP - April 2017 - Makeover Challenge 2017
BXP - April 2017 - 25
BXP - April 2017 - 26
BXP - April 2017 - 27
BXP - April 2017 - 28
BXP - April 2017 - 29
BXP - April 2017 - Using Design to Engage From Screen to Shelf
BXP - April 2017 - 31
BXP - April 2017 - 32
BXP - April 2017 - 33
BXP - April 2017 - The Debate
BXP - April 2017 - 35
BXP - April 2017 - 36
BXP - April 2017 - 37
BXP - April 2017 - 38
BXP - April 2017 - 39
BXP - April 2017 - 40
BXP - April 2017 - 41
BXP - April 2017 - 42
BXP - April 2017 - 43
BXP - April 2017 - 44
BXP - April 2017 - 45
BXP - April 2017 - 46
BXP - April 2017 - 47
BXP - April 2017 - 48
BXP - April 2017 - 49
BXP - April 2017 - 50
BXP - April 2017 - The Toolbox: Technologies That Speed Innovation and Optimize Marketing Solutions
BXP - April 2017 - 52
BXP - April 2017 - 53
BXP - April 2017 - 54
BXP - April 2017 - Index of Advertisers
BXP - April 2017 - The List
BXP - April 2017 - Cover3
BXP - April 2017 - Cover4
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