BXP - April 2017 - 8

8

THE SCENE
n e w s f r o m t h e b r a n d i n g , d e s i g n a n d m a r ke t i n g w o r l d s

Cosmoprof Worldwide Bologna
Reports Record Attendance
More than 250,000 visitors from

firming a strategic ally for companies

150 countries attended the 50th

in the sector for the development

edition of Cosmoprof Worldwide

of new business opportunity," says

held in Bologna, Italy; a record of

Franco Boni, president of show com-

international appearances, with

pany Bologna Fiere.

more than 16% of foreign professionals compared to last year. Ad-

"The cosmetics industry is cyclical,

ditionally there were 2,677 exhibit-

as demonstrated by the data in 2016

ing companies from 69 countries.

evidencing the value of the total
turnover of 10.5 billion Euros or plus

The international presence is part
of the show company's efforts to

5%," says Fabio Rossello, president
of the Cosmetica Italia Association.

further increase Cosmoprof Worldwide's international profile;

"The positive trend registered by economic surveys has been

there were 29 Country Pavilions: Australia, Belgium, Brazil,

confirmed in a general climate of optimism: companies have

Bulgaria, California, China, South Korea, France, Germany,

welcomed the visit of the many Italian and foreign operators

Great Britain, Greece, Israel, Indonesia, Morocco, Netherlands,

and the quality of contacts. The full calendar of conferences

Pakistan, Peru, Poland, Spain, United States, Taiwan, Turkey,

has been noted for careful attention to new trends, market

Hungary and, for the first time, Argentina, Chile, Japan, Lat-

scenarios and consumer attitude."

via and the United Arab Emirates/Dubai.
Cosmoprof comes to North America, this summer; the event
"Thanks to collaborations and business partnerships, first of

will take place July 9 to 11 at Mandalay Bay Convention Cen-

all with the Ministry of Economic Development and the ITA-

ter in Las Vegas, with an expanded conference including an

Italian Trade Agency, the Cosmoprof Worldwide network is

educational session on brand experience and package design

reaching all the booming markets from all continents, con-

trends by BXP magazine.

A PR IL 2017

|

BRAND EXPERIENCE



Table of Contents for the Digital Edition of BXP - April 2017

Bxp - April 2017
Contents
Editor’s Letter
The Scene
Chief Experience Officer Series: Spicing It Up
Going High End
Makeover Challenge 2017
Using Design to Engage From Screen to Shelf
The Debate
The Toolbox: Technologies That Speed Innovation and Optimize Marketing Solutions
Index of Advertisers
The List
BXP - April 2017 - Intro
BXP - April 2017 - BB1
BXP - April 2017 - BB2
BXP - April 2017 - Bxp - April 2017
BXP - April 2017 - Cover2
BXP - April 2017 - 1
BXP - April 2017 - Contents
BXP - April 2017 - 3
BXP - April 2017 - 4
BXP - April 2017 - 5
BXP - April 2017 - Editor’s Letter
BXP - April 2017 - 7
BXP - April 2017 - The Scene
BXP - April 2017 - 9
BXP - April 2017 - 10
BXP - April 2017 - 11
BXP - April 2017 - 12
BXP - April 2017 - 13
BXP - April 2017 - Chief Experience Officer Series: Spicing It Up
BXP - April 2017 - 15
BXP - April 2017 - 16
BXP - April 2017 - 17
BXP - April 2017 - 18
BXP - April 2017 - 19
BXP - April 2017 - Going High End
BXP - April 2017 - 21
BXP - April 2017 - 22
BXP - April 2017 - 23
BXP - April 2017 - Makeover Challenge 2017
BXP - April 2017 - 25
BXP - April 2017 - 26
BXP - April 2017 - 27
BXP - April 2017 - 28
BXP - April 2017 - 29
BXP - April 2017 - Using Design to Engage From Screen to Shelf
BXP - April 2017 - 31
BXP - April 2017 - 32
BXP - April 2017 - 33
BXP - April 2017 - The Debate
BXP - April 2017 - 35
BXP - April 2017 - 36
BXP - April 2017 - 37
BXP - April 2017 - 38
BXP - April 2017 - 39
BXP - April 2017 - 40
BXP - April 2017 - 41
BXP - April 2017 - 42
BXP - April 2017 - 43
BXP - April 2017 - 44
BXP - April 2017 - 45
BXP - April 2017 - 46
BXP - April 2017 - 47
BXP - April 2017 - 48
BXP - April 2017 - 49
BXP - April 2017 - 50
BXP - April 2017 - The Toolbox: Technologies That Speed Innovation and Optimize Marketing Solutions
BXP - April 2017 - 52
BXP - April 2017 - 53
BXP - April 2017 - 54
BXP - April 2017 - Index of Advertisers
BXP - April 2017 - The List
BXP - April 2017 - Cover3
BXP - April 2017 - Cover4
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