BXP - June/July 2017 - 10

A D V E R T O R I A L

New Platform Introduced for Easier Web Design
No more cookie cutter approach allows for greater creativity
Warhead, a new web design platform, offers agencies
and consumer brands' in-house IT professionals a
customizable, cost-effective solution that dramatically
reduces the cost and time involved with creating
interactive websites. With this platform, developing a
website that would have taken months to go live can
now be done in just a matter of weeks. Warhead CEO
Gil Walker spoke with BXP Freelancer Laura Koss-Feder about the wave
of the future in web design.

Q. Why are making these changes so
costly?
A. Everything on the Internet has been built on
templates. You basically can't change the structure and deviate from the template on a website.
But, now, with this newly-designed platform,
you can deviate from the template with just the
click of a button. This eliminates the need to go
back to the engineering department, which adds
to the cost, and keeps the design process much
more streamlined.

Q. In an ideal world, what

Q. So, with so much more

are web designers looking for
in a platform?
A. We believe that every designer

ease of design, what are
the costs now associated
with this new platform?

wants a blank canvas, that you

A. In the past, bringing to

can design to your mind's eye. This

market a more creative website

type of platform allows for a totally

meant that you would need to

customizable approach to designing

have a large budget with four

a website that fits the needs of each

to five graphics designers and

particular client. This is true for both

an engineer. This new platform

web design agencies and in-house

allows your designers to create,

design departments at all sizes of

publish and manage multiple

companies - from big to small.

website projects without the
need for an expensive engi-

Q. What does such a plat-

neer. At the high-end a fully

form offer, in terms of its
CMS (content management
system)?

developed e-commerce site runs
as much as $20k, but creatives

to update content anytime and anywhere. One

Q. In your experience, what have been
the biggest obstacles to getting a website
up and running?

designer will be able to build up to 15 websites a

A. Well, the graphic designer will have an idea

Q. So, just how quickly can a new web-

month - which was unheard of before. This way,

of what he or she wants to develop online. That

content can be manipulated more easily and more

person then gets together with the content writer.

site be launched with this platform, from
start to finish?

often. An add-on system also gives designers

But, when they bring their vision to the engineer-

A. The development time for such a project has

access to features such as e-commerce capabilities

ing department, they realize that they cannot do

been reduced from four to six months, on average,

and blogging tools. Websites are usually refreshed

exactly what they want on the website because of

to just three to four weeks - at a much lower cost.

every three to five years, and content can be up-

engineering challenges. They have to start making

Now, small companies - not just Fortune 500

dated as much as five to 10 times daily. Now, that

changes to the design scheme or the content. And,

brands with deeper pockets and larger staffs - can

process has been made easier. For instance, a small

the engineering department may not have the time

have the website that they have always wanted.

chain of restaurants in multiple locations can now

needed for this project. The costs of developing and

quickly and effortlessly update their online menus

bringing the website online at that point can start

with daily and weekly specials.

to get out of hand.

A. An easy-to-use CMS gives designers the freedom

utilizing Warhead can cut the cost of design and
implementation of the same site to as little as $3K.


http://www.warhead.com

Table of Contents for the Digital Edition of BXP - June/July 2017

Bxp - June/july 2017
Contents
Editor’s Letter
The Scene
Chief Experience Officer Series: The Stride Ahead
Deeper Connections
Category Disruptor
The Debate: Disruptive Innovation , Marketing and Brand
The Toolbox: Luxury
Index of Advertisers
The List
BXP - June/July 2017 - Intro
BXP - June/July 2017 - Bxp - June/july 2017
BXP - June/July 2017 - Cover2
BXP - June/July 2017 - 1
BXP - June/July 2017 - Contents
BXP - June/July 2017 - 3
BXP - June/July 2017 - 4
BXP - June/July 2017 - 5
BXP - June/July 2017 - Editor’s Letter
BXP - June/July 2017 - 7
BXP - June/July 2017 - 8
BXP - June/July 2017 - The Scene
BXP - June/July 2017 - 10
BXP - June/July 2017 - 11
BXP - June/July 2017 - 12
BXP - June/July 2017 - 13
BXP - June/July 2017 - 14
BXP - June/July 2017 - 15
BXP - June/July 2017 - 16
BXP - June/July 2017 - 17
BXP - June/July 2017 - 18
BXP - June/July 2017 - 19
BXP - June/July 2017 - Chief Experience Officer Series: The Stride Ahead
BXP - June/July 2017 - 21
BXP - June/July 2017 - 22
BXP - June/July 2017 - 23
BXP - June/July 2017 - 24
BXP - June/July 2017 - 25
BXP - June/July 2017 - 26
BXP - June/July 2017 - 27
BXP - June/July 2017 - 28
BXP - June/July 2017 - 29
BXP - June/July 2017 - Deeper Connections
BXP - June/July 2017 - 31
BXP - June/July 2017 - 32
BXP - June/July 2017 - 33
BXP - June/July 2017 - 34
BXP - June/July 2017 - Category Disruptor
BXP - June/July 2017 - 36
BXP - June/July 2017 - 37
BXP - June/July 2017 - 38
BXP - June/July 2017 - 39
BXP - June/July 2017 - The Debate: Disruptive Innovation , Marketing and Brand
BXP - June/July 2017 - 41
BXP - June/July 2017 - The Toolbox: Luxury
BXP - June/July 2017 - 43
BXP - June/July 2017 - 44
BXP - June/July 2017 - 45
BXP - June/July 2017 - 46
BXP - June/July 2017 - Index of Advertisers
BXP - June/July 2017 - The List
BXP - June/July 2017 - Cover3
BXP - June/July 2017 - Cover4
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