BXP - June/July 2017 - 12

A D V E R T O R I A L

Consumers love craft brands and locally sourced
foods. But how do small manufacturers deliver
packaging sophistication at a competitive cost?
Memjet tells us how to take it in-house.
Big brands once had the edge on person-

phisticated versioning.

no longer respond to a "one size fits all" message in

alized packaging. Consumers have come

It's leveling the playing

the products they order online, and this includes

to expect Halloween displays, superstar

field."

the secondary packaging that arrives at the door.

athletes on cereal packs,
back-to-school
promos. But

Today, nearly eighty percent of all retail shopping

The numbers say
it all.

happens online. So, the unboxing experience needs
to support the brand. Why is this important? Says

Coke took it

A study from

Voss, "I recently ordered what looked like a cute

a step further

InfoTrends shows

pair of camo jeans from a top retailer. When the

when "Share a

that the demand

package arrived, the outer box was a plain corru-

Coke" featured

for personalized

gated box. Inside, the pants were folded (smashed

printing products

flat is more like it) in a plastic bag with a receipt.

consumer names
on the product itself.
With the rise of online shopping, brands
have been scrambling
to come up with branded packaging
that delivers a signature "unboxing" experience.
How can a regional craft manufacturer compete?
Companies like Memjet are leading the way with

in the U.S. has grown
rapidly, from around

The disappointment was immediate. 'I paid $90 for
these?' I thought. 'What a rip.'" So how do brand

113 million units in

owners up the wow factor without adding expense?

2012 to a projected 158

Manufacturers who seek these printing

million units by 2017.

solutions can integrate them directly into
a production process. Full-

According

color digital packaging

to Kim

printers are easy to set

Beswick,

technology that powers single-pass, digital inkjet

General Manager of Desktop and

solutions. The result? A new era of in-house print-

Minipress for Memjet, "One of our

mal space. The solutions

ing capabilities that allows small brands to print

customers is a California-based food

are so intuitive there is no

secondary packaging (labels and corrugated boxes)

manufacturer named Glenoaks, who

extremely fast, with unprecedented quality and

prints labels on demand. They produce a

versioning at a low cost.

variety of beef jerky products marketed under
different names and need labels for over 900

up and need only mini-

need for additional staff.
According to George Morretti,
Managing Partner for Innovative
Integrated Solutions who purchased the

It started with in-house labeling.

SKUs. For volume on demand, they purchased the

Memjet-powered Excelagraphix 4800, "We have

Says Tina Voss, Global Marketing Communica-

Memjet-powered Colordyne 1600-C. Labels that

expanded our business to produce customized

tions Manager at Memjet, "With the option to

once took six weeks now print in hours. Glenoaks

packaging for almost every client that we do ful-

bring in white label stock and print on demand, a

can version on demand and avoid tossing away

fillment for. We're putting out a superior package

brand owner can react quickly to market trends.

thousands of dollars in stock." Once manufacturers

that better represents their product. The logo and

This may include regulatory demands, product

got accustomed to printing their labels, the next

images look fantastic. It's a tremendous value add

extensions or skew changes. Memjet makes this

natural step was corrugated." In fact," says Beswick,

that we can offer at a minimal cost. I got quality, in-

possible-not just for labeling, but for corrugated

"research shows that in-house printing on corru-

tegration and speed and recouped my investment

packaging as well." To compete for the online

gated packaging is growing by 350% year over year.

within six months."

shopper, smaller brands are moving to inkjet-powered printers that make label and packaging production part of their operations. Adds Voss, "This

Printing on corrugated-a look at the
"unboxing" experience.

offers flexibility and cost savings while speeding

A report by the Association for Packaging and Pro-

time-to-market. And the technology allows for so-

cessing Technologies (PMMI) notes that consumers

For Memjet's latest labeling and packaging white
paper, visit (NEED URL)


http://www2.memjet.com/theunboxingexperience.

Table of Contents for the Digital Edition of BXP - June/July 2017

Bxp - June/july 2017
Contents
Editor’s Letter
The Scene
Chief Experience Officer Series: The Stride Ahead
Deeper Connections
Category Disruptor
The Debate: Disruptive Innovation , Marketing and Brand
The Toolbox: Luxury
Index of Advertisers
The List
BXP - June/July 2017 - Intro
BXP - June/July 2017 - Bxp - June/july 2017
BXP - June/July 2017 - Cover2
BXP - June/July 2017 - 1
BXP - June/July 2017 - Contents
BXP - June/July 2017 - 3
BXP - June/July 2017 - 4
BXP - June/July 2017 - 5
BXP - June/July 2017 - Editor’s Letter
BXP - June/July 2017 - 7
BXP - June/July 2017 - 8
BXP - June/July 2017 - The Scene
BXP - June/July 2017 - 10
BXP - June/July 2017 - 11
BXP - June/July 2017 - 12
BXP - June/July 2017 - 13
BXP - June/July 2017 - 14
BXP - June/July 2017 - 15
BXP - June/July 2017 - 16
BXP - June/July 2017 - 17
BXP - June/July 2017 - 18
BXP - June/July 2017 - 19
BXP - June/July 2017 - Chief Experience Officer Series: The Stride Ahead
BXP - June/July 2017 - 21
BXP - June/July 2017 - 22
BXP - June/July 2017 - 23
BXP - June/July 2017 - 24
BXP - June/July 2017 - 25
BXP - June/July 2017 - 26
BXP - June/July 2017 - 27
BXP - June/July 2017 - 28
BXP - June/July 2017 - 29
BXP - June/July 2017 - Deeper Connections
BXP - June/July 2017 - 31
BXP - June/July 2017 - 32
BXP - June/July 2017 - 33
BXP - June/July 2017 - 34
BXP - June/July 2017 - Category Disruptor
BXP - June/July 2017 - 36
BXP - June/July 2017 - 37
BXP - June/July 2017 - 38
BXP - June/July 2017 - 39
BXP - June/July 2017 - The Debate: Disruptive Innovation , Marketing and Brand
BXP - June/July 2017 - 41
BXP - June/July 2017 - The Toolbox: Luxury
BXP - June/July 2017 - 43
BXP - June/July 2017 - 44
BXP - June/July 2017 - 45
BXP - June/July 2017 - 46
BXP - June/July 2017 - Index of Advertisers
BXP - June/July 2017 - The List
BXP - June/July 2017 - Cover3
BXP - June/July 2017 - Cover4
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