BXP - June/July 2017 - 8

A D V E R T O R I A L

It's in fashion for luxury packaging to be sustainable.
Just ask ESKA.

Some think luxury brands toss caution to the
wind when it comes to packaging. After all,
standing out on shelf is no easy feat when every
package is more beautiful than the other, yet
we live in a world where high-end consumers
demand that the products they buy are just as
environmentally aware as they are tasteful. In
fact, sustainability is on trend the world over. No
one has more insight into this than ESKA. They
are the packaging partner for 50% of the world's
premium whiskeys as well as many leading
luxury brands.
Luxury packaging can also meet the
most rigid sustainability standards.

but ESKA has been working on ways to create

responsibility. However, the impact of this strategy

packaging that is as friendly to a budget as it is to

is limited because, while Millennials clearly do want

It makes sense that prestige brands and their

the environment. According to Michele Choate,

businesses to be a force for good in the world, many

customers focus on the look rather than the eco-

VP of Marketing at ESKA, "A fashion label recently

seem to view CSR as mere table stakes. Millennials'

friendliness of packaging. Customer expectations

asked us to produce a special batch of Eska® board

demand for sustainable products, not just socially

for luxury products are much different from the

for them. The goal was to create luxury boxes for

responsible companies, represents an important

general market, with packaging seen as an impor-

their high-end brand. They wanted us to laminate

shift in priorities."

tant part of the whole experience. From cosmetics

selected paper from their supplier on Eska®board

to confectionary to premium wines and fashion, the

inline, which is directly on our board machine. To

Eska uses 95% recycled raw materials

design process for the luxury category centers on

achieve the extra flatness and surface quality we

For nearly a century and a half, ESKA has been

materials and finishes that contribute to the overall

are known for, we laminated the selected liner onto

honing its expertise in solid board packaging for a

feeling of 'luxury'. Hence the use of metallised plas-

our product and supplied the laminated board to

range of industries that include, premium spirits,

tic, metallised glass, leather-like finishes and many

two local box manufacturers. They converted it into

books, board games, stationery and fashion. The

other types of materials; which, while connoting

luxury boxes. We delivered a cost-effective solution

premium look and touch-ability associated with the

quality and expense, are very difficult to recycle.

and even managed to eliminate one process step,

ESKA name come from many years of innovation.

saving time and money."

The company uses 95% recycled raw materials and

The task of producing environmentally friendly

a major portion of the energy that runs their plants

packaging that is also luxurious is a challenging

According to Choate, "Sustainability has been the

is self-generated. This significantly reduces the

one. Responsible packaging means a whole host of

centerpiece of our business for nearly 30 years. And

environmental burden.

new issues for the luxury packaging market, such

research proves that this is the way to go, particu-

as practicality, cost, material choice, aesthetics and

larly for brand owners who compete for Millennial

To learn more about ESKA

maintaining brand image. For any of these reasons,

consumers." In fact a recent study by A.T. Kearney

solid board luxury packaging

it has often been the case that sustainable packag-

and The NPD Group reveals some key trends, "Our

solutions, visit eska.com

ing solutions have been dropped halfway through

findings suggest the time may be ripe for con-

or call 1-800-229-6746

the process.

sumer companies to take a fresh look at the value
propositions they offer Millennials. For example,

Thinking inside the box.

when marketing to young adults, many compa-

Many assume that sustainability equals more cost,

nies tout their commitment to corporate social


http://www.eska.com

Table of Contents for the Digital Edition of BXP - June/July 2017

Bxp - June/july 2017
Contents
Editor’s Letter
The Scene
Chief Experience Officer Series: The Stride Ahead
Deeper Connections
Category Disruptor
The Debate: Disruptive Innovation , Marketing and Brand
The Toolbox: Luxury
Index of Advertisers
The List
BXP - June/July 2017 - Intro
BXP - June/July 2017 - Bxp - June/july 2017
BXP - June/July 2017 - Cover2
BXP - June/July 2017 - 1
BXP - June/July 2017 - Contents
BXP - June/July 2017 - 3
BXP - June/July 2017 - 4
BXP - June/July 2017 - 5
BXP - June/July 2017 - Editor’s Letter
BXP - June/July 2017 - 7
BXP - June/July 2017 - 8
BXP - June/July 2017 - The Scene
BXP - June/July 2017 - 10
BXP - June/July 2017 - 11
BXP - June/July 2017 - 12
BXP - June/July 2017 - 13
BXP - June/July 2017 - 14
BXP - June/July 2017 - 15
BXP - June/July 2017 - 16
BXP - June/July 2017 - 17
BXP - June/July 2017 - 18
BXP - June/July 2017 - 19
BXP - June/July 2017 - Chief Experience Officer Series: The Stride Ahead
BXP - June/July 2017 - 21
BXP - June/July 2017 - 22
BXP - June/July 2017 - 23
BXP - June/July 2017 - 24
BXP - June/July 2017 - 25
BXP - June/July 2017 - 26
BXP - June/July 2017 - 27
BXP - June/July 2017 - 28
BXP - June/July 2017 - 29
BXP - June/July 2017 - Deeper Connections
BXP - June/July 2017 - 31
BXP - June/July 2017 - 32
BXP - June/July 2017 - 33
BXP - June/July 2017 - 34
BXP - June/July 2017 - Category Disruptor
BXP - June/July 2017 - 36
BXP - June/July 2017 - 37
BXP - June/July 2017 - 38
BXP - June/July 2017 - 39
BXP - June/July 2017 - The Debate: Disruptive Innovation , Marketing and Brand
BXP - June/July 2017 - 41
BXP - June/July 2017 - The Toolbox: Luxury
BXP - June/July 2017 - 43
BXP - June/July 2017 - 44
BXP - June/July 2017 - 45
BXP - June/July 2017 - 46
BXP - June/July 2017 - Index of Advertisers
BXP - June/July 2017 - The List
BXP - June/July 2017 - Cover3
BXP - June/July 2017 - Cover4
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