BXP - December 2017 - 18

A D V E R

to embrace the circular economy, and it doesn't
just stop at corrugated boxes and displays - as we
heard next from Sun Chemical, the world's largest
producer of printing inks, coatings and pigments.

Reimagining the brand
with inks and coatings
Russell Schwartz, Chief Technology Officer of
Sun Chemical, took the stage with a fascinating
overview of how color, texture, motion, and
sustainability influence consumers' purchasing
decisions.
Russell reported that 62 percent of consumers
are interested in biodegradable packaging, but
only 22 percent might pay more for it. That's
why Sun Chemical has put so much effort into
developing inks with higher renewable content -
serves as shipping container, primary package and

(direct printing), single-face laminating and litho-

some as high as 80 percent - without increasing

keepsake.

labeling. The use of infrared inks, coatings, foils,

the price of the product. SunVisto® AquaGreen™,

varnishes, gloss, color saturation, color matching,

a new and evolving line of water-based printing

popularity of corrugated packaging. Its fluted

and G7 certification enhances these print

inks, is just one result of the company's sustainable

design and elasticity help protect and stabilize

capabilities further, creating a "wow" experience.

product development efforts. As more and more

products. Corrugated has a high strength-to-

As consumers expect more transparency from the

consumers are concerned with the impact of

weight ratio, which reduces the risk of damage

brands they purchase, corrugated provides plenty

environmental issues, companies are increasingly

during loading and transit. It eliminates wasted

of space and opportunity for printing whatever

focused on finding new technologies that are

space in truckloads, reducing shipping costs. Finally,

information is needed right on the package. Most

better for the environment and the bottom line.

corrugated is circular by nature - it's made from a

importantly, it's a multi-dimensional billboard for

renewable resource and is more widely recycled

telling a brand's unique story.

A number of qualities contribute to the

than any other packaging material.
Today's retail environment is changing

Circular by nature

Direct to shape digital print
Much of the packaging we encounter on a daily
basis has one thing in common: a label, usually

dramatically. New retail formats are emerging,

Corrugated is a sustainable packaging material;

made up of paper, glue, and ink. But do we really

and e-commerce and subscription services are

for every tree harvested to make corrugated, three

need those extra materials? What if manufacturers

on the rise. Evolving consumer attitudes and

more are planted in its place. In addition, 93 percent

could print custom designs directly onto the

buying behaviors are driving and sustaining these

of corrugated packaging is recovered for recycling,

package? One new technology developed

changes, and corrugated packaging rises to the

which means that fewer trees are needed to meet

by Sun Chemical and its partners is a direct-

challenge with increased flexibility, personalization

demand. In fact, the average corrugated box

to-shape conventional dry offset press, which

capabilities, and multifunctional attributes.

contains 48 percent recycled content.

can print during the converting process. That

Exciting technological advances in corrugated

The industry's latest Life Cycle Assessment

gives manufacturers the ability to add variable

manufacturing enable the box to more powerfully

showed that the average corrugated box now

information to boxes at the point of fill or shipping,

fulfill marketing functions as it becomes

contributes 35 percent fewer greenhouse gas

decorate and code cases at the end of packing, and

primary package, shipping container, and brand

emissions than it did in 2006. Smog, water use,

eliminate the need for labels altogether.

ambassador.

eutrophication, and respiratory effects caused
by corrugated production have all decreased by

Smart packaging

more than 20 percent as well. This is due in part

There is great power in pretty packaging, but the

to the industry's active campaign to encourage

thinkers at Sun Chemical know that packaging can

brand messaging and graphics - eight, if you

consumers to recycle more corrugated. Higher

do more. There are two types of smart packaging:

count the inside panels. Several choices are now

recovery rates yield many benefits to the industry

consumer interactive and supply-chain interactive.

available for quality printing on corrugated:

and the consumer alike. Instead of going to a

Consumer interactive packaging serves to provide

flexography, lithography, silk-screening, and digital

landfill, corrugated is recycled into new packaging.

buyers with benefits that are not readily available

printing on linerboard (pre-print), combined board

There's a lot of pressure on the packaging industry

at the shelf - for example, a box that sends

High-impact graphics drive brand awareness
and product preference to close the sale.
A box has four smooth, printable panels for

18

DECEMBER 2017



Table of Contents for the Digital Edition of BXP - December 2017

BXP - December 2017
Contents
Editor’s Letter
Marketing Trends to Watch
Top Brands of 2017
New York City
Cincinnati
Los Angeles
London
Chicago
Milan
Atlanta
Seattle
Ad Index
BXP - December 2017 - Intro
BXP - December 2017 - BXP - December 2017
BXP - December 2017 - Cover2
BXP - December 2017 - 1
BXP - December 2017 - Contents
BXP - December 2017 - 3
BXP - December 2017 - 4
BXP - December 2017 - 5
BXP - December 2017 - Editor’s Letter
BXP - December 2017 - 7
BXP - December 2017 - Marketing Trends to Watch
BXP - December 2017 - 9
BXP - December 2017 - 10
BXP - December 2017 - 11
BXP - December 2017 - 12
BXP - December 2017 - 13
BXP - December 2017 - 14
BXP - December 2017 - 15
BXP - December 2017 - 16
BXP - December 2017 - 17
BXP - December 2017 - 18
BXP - December 2017 - 19
BXP - December 2017 - 20
BXP - December 2017 - 21
BXP - December 2017 - 22
BXP - December 2017 - Top Brands of 2017
BXP - December 2017 - New York City
BXP - December 2017 - 25
BXP - December 2017 - 26
BXP - December 2017 - 27
BXP - December 2017 - 28
BXP - December 2017 - 29
BXP - December 2017 - 30
BXP - December 2017 - 31
BXP - December 2017 - 32
BXP - December 2017 - 33
BXP - December 2017 - 34
BXP - December 2017 - 35
BXP - December 2017 - 36
BXP - December 2017 - 37
BXP - December 2017 - 38
BXP - December 2017 - Cincinnati
BXP - December 2017 - 40
BXP - December 2017 - 41
BXP - December 2017 - 42
BXP - December 2017 - 43
BXP - December 2017 - 44
BXP - December 2017 - 45
BXP - December 2017 - 46
BXP - December 2017 - Los Angeles
BXP - December 2017 - 48
BXP - December 2017 - 49
BXP - December 2017 - 50
BXP - December 2017 - 51
BXP - December 2017 - 52
BXP - December 2017 - London
BXP - December 2017 - 54
BXP - December 2017 - 55
BXP - December 2017 - 56
BXP - December 2017 - 57
BXP - December 2017 - 58
BXP - December 2017 - 59
BXP - December 2017 - 60
BXP - December 2017 - Chicago
BXP - December 2017 - 62
BXP - December 2017 - 63
BXP - December 2017 - 64
BXP - December 2017 - Milan
BXP - December 2017 - 66
BXP - December 2017 - 67
BXP - December 2017 - 68
BXP - December 2017 - 69
BXP - December 2017 - 70
BXP - December 2017 - 71
BXP - December 2017 - Atlanta
BXP - December 2017 - 73
BXP - December 2017 - 74
BXP - December 2017 - Seattle
BXP - December 2017 - 76
BXP - December 2017 - 77
BXP - December 2017 - 78
BXP - December 2017 - 79
BXP - December 2017 - Ad Index
BXP - December 2017 - Cover3
BXP - December 2017 - Cover4
https://www.nxtbook.com/nxtbooks/STMG/bxp_20200809
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https://www.nxtbook.com/nxtbooks/STMG/packagedesign_201612201701
https://www.nxtbook.com/nxtbooks/STMG/packagedesign_201611
https://www.nxtbook.com/nxtbooks/STMG/packagedesign_201609
https://www.nxtbook.com/nxtbooks/STMG/packagedesign_201608
https://www.nxtbook.com/nxtbooks/STMG/packagedesign_201607
https://www.nxtbook.com/nxtbooks/STMG/packagedesign_20160506
https://www.nxtbook.com/nxtbooks/STMG/packagedesign_201604
https://www.nxtbook.com/nxtbooks/STMG/packagedesign_201603
https://www.nxtbook.com/nxtbooks/STMG/packagedesign_20160102
https://www.nxtbook.com/nxtbooks/STMG/packagedesign_201512
https://www.nxtbook.com/nxtbooks/STMG/packagedesign_201510
https://www.nxtbook.com/nxtbooks/STMG/packagedesign_201509
https://www.nxtbook.com/nxtbooks/STMG/packagedesign_201508
https://www.nxtbook.com/nxtbooks/STMG/packagedesign_20150607
https://www.nxtbook.com/nxtbooks/STMG/packagedesign_201505
https://www.nxtbook.com/nxtbooks/STMG/packagedesign_201504
https://www.nxtbook.com/nxtbooks/STMG/packagedesign_201503
https://www.nxtbook.com/nxtbooks/STMG/packagedesign_20150102
https://www.nxtbook.com/nxtbooks/STMG/packagedesign_20141112
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