BXP - December 2017 - 21

T O R I A L

edition packaging for winter holiday and summer

Conclusion

possible by an agile design team and modern

campaigns, supported with social media and a

New technologies and fresh ideas are the only

printing technologies, allowed Interbrand to test

summer fête held in New York City and Napa

way to stay relevant in today's ever-changing

ideas and make changes on the fly before final

Valley.

marketplace. More than ever before, consumers

Rapid prototyping of the new designs, made

designs were selected. Quality and effectiveness

Chandon's new packaging and brand

know what they want before they've even

were assured through collaboration and site visits

communication launch was a big success, lifting

started shopping. The sheer number and variety

to understand the vendors' printing processes and

sales of Chandon sparkling wine by an astounding

of products within a single category can be

capabilities, trying out new graphics until the right

38% over the year before. These results are a

overwhelming, and often, the only difference

solution was achieved to deliver an iconic brand

compelling demonstration of the power of

between the right choice and the product left

experience for Chandon.

strategic brand communication - brought to life

behind is a great package. The experienced

with intentional package design.

group of professionals at the "Reimagining Brand

In addition to the new core packaging,
Interbrand went on to design specialty limited

Communication" event in Cincinnati presented a
series of new ideas, coming trends, tech advances,
and forward-thinking attitudes that will foster the
growth of new and better things in the packaging
industry in months and years to come.

● Jamey

Wagner, Executive Creative
Director, Interbrand
Jamey is a design management and innovation
two containerboard mills in Riverville, Virginia
and Massillon, Ohio where they manufacture

patents for inks, coatings and pigments.
Sun Chemical, a member of the DIC group,

professional who improves brand performance for
clients by leading his team to strategically creative

approximately 775,000 tons of semi-chemical

is a leading producer of printing inks, coatings

medium and both recycled medium and liner.

and supplies, pigments, polymers, liquid

In addition to the containerboard business,

compounds, solid compounds, and application

of the highly influential annual Best Global Brands

Greif operates 6 corrugators and 2 asitrade litho

materials. Together with DIC, Sun Chemical has

and Breakthrough Brands reports, and Webby

laminators at 5 locations in the US. For more

annual sales of more than $7.5 billion and over

Award-winning brand channel. With a network of

information, visit www.greif.com.

20,000 employees supporting customers around

24 offices in 17 countries, Interbrand's full service,

the world. For more information, visit

integrated team works collaboratively with clients

www.sunchemical.com.

to ensure quality outputs from briefing to building.

The Fibre Box Association (FBA), founded
in 1940, is a non-profit trade association that
represents North American corrugated packaging
manufacturers and strives to grow, protect and
enhance the overall well-being of the corrugated

Release your packaging from the ordinary
with brighter ideas from Sun Chemical.
Sun Chemical is a true packaging solutions

brand solutions that exceed business objectives.
Interbrand is a global brand agency, publisher

Interbrand's Consumer & Retail Brand Experience
team, based in Cincinnati, Ohio, has the expertise
to strategically define and execute every part of

industry. For more information about the FBA,

partner who can innovate and inspire your brand

the shopper journey. This team brings together a

visit www.fibrebox.org, and for information about

from concept to consumer. Learn how to get

rich history of experience in retail design, planning

corrugated packaging, visit www.corrugated.org.

your customers' attention quickly and outshine

and architectural & MEP services, as well as deep

the competition with packaging that bursts with

expertise in consumer branding and packaging.

Schwartz, Chief Technology
Officer, Sun Chemical

potential by downloading your Brighter Ideas for

They effectively partner with clients to create iconic

Packaging Guides: visit www.sunchemical.com/

brand experiences that transform the way people

Russell J. Schwartz has held various management

brighterideas.

engage, shop and buy. For more information, visit

● Russell

positions within Sun Chemical and holds 30

www.interbrand.com/cincinnati.

REIMAGINING BR AND COMMUNICATION

21


http://www.greif.com http://www.sunchemical.com http://www.fibrebox.org http://www.corrugated.org http://www.sunchemical.com/brighterideas http://www.sunchemical.com/brighterideas http://www.interbrand.com/cincinnati

Table of Contents for the Digital Edition of BXP - December 2017

BXP - December 2017
Contents
Editor’s Letter
Marketing Trends to Watch
Top Brands of 2017
New York City
Cincinnati
Los Angeles
London
Chicago
Milan
Atlanta
Seattle
Ad Index
BXP - December 2017 - Intro
BXP - December 2017 - BXP - December 2017
BXP - December 2017 - Cover2
BXP - December 2017 - 1
BXP - December 2017 - Contents
BXP - December 2017 - 3
BXP - December 2017 - 4
BXP - December 2017 - 5
BXP - December 2017 - Editor’s Letter
BXP - December 2017 - 7
BXP - December 2017 - Marketing Trends to Watch
BXP - December 2017 - 9
BXP - December 2017 - 10
BXP - December 2017 - 11
BXP - December 2017 - 12
BXP - December 2017 - 13
BXP - December 2017 - 14
BXP - December 2017 - 15
BXP - December 2017 - 16
BXP - December 2017 - 17
BXP - December 2017 - 18
BXP - December 2017 - 19
BXP - December 2017 - 20
BXP - December 2017 - 21
BXP - December 2017 - 22
BXP - December 2017 - Top Brands of 2017
BXP - December 2017 - New York City
BXP - December 2017 - 25
BXP - December 2017 - 26
BXP - December 2017 - 27
BXP - December 2017 - 28
BXP - December 2017 - 29
BXP - December 2017 - 30
BXP - December 2017 - 31
BXP - December 2017 - 32
BXP - December 2017 - 33
BXP - December 2017 - 34
BXP - December 2017 - 35
BXP - December 2017 - 36
BXP - December 2017 - 37
BXP - December 2017 - 38
BXP - December 2017 - Cincinnati
BXP - December 2017 - 40
BXP - December 2017 - 41
BXP - December 2017 - 42
BXP - December 2017 - 43
BXP - December 2017 - 44
BXP - December 2017 - 45
BXP - December 2017 - 46
BXP - December 2017 - Los Angeles
BXP - December 2017 - 48
BXP - December 2017 - 49
BXP - December 2017 - 50
BXP - December 2017 - 51
BXP - December 2017 - 52
BXP - December 2017 - London
BXP - December 2017 - 54
BXP - December 2017 - 55
BXP - December 2017 - 56
BXP - December 2017 - 57
BXP - December 2017 - 58
BXP - December 2017 - 59
BXP - December 2017 - 60
BXP - December 2017 - Chicago
BXP - December 2017 - 62
BXP - December 2017 - 63
BXP - December 2017 - 64
BXP - December 2017 - Milan
BXP - December 2017 - 66
BXP - December 2017 - 67
BXP - December 2017 - 68
BXP - December 2017 - 69
BXP - December 2017 - 70
BXP - December 2017 - 71
BXP - December 2017 - Atlanta
BXP - December 2017 - 73
BXP - December 2017 - 74
BXP - December 2017 - Seattle
BXP - December 2017 - 76
BXP - December 2017 - 77
BXP - December 2017 - 78
BXP - December 2017 - 79
BXP - December 2017 - Ad Index
BXP - December 2017 - Cover3
BXP - December 2017 - Cover4
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