BXP - December 2017 - 26

90923_SunChem_Vert_BXP_Ad

T: 3.75" x 9.875" No Bleed 4c

A D V E R T O R I A L

SUN CHEMICAL
Penny Holland

Vice President,
North American Inks

How does Sun Chemical bring value to brands in terms of better
consumer experiences, lower cost, speed to market, or more
effective supply chain collaboration?
As a leading producer of printing inks and coatings, Sun Chemical tailors solutions to unique customer needs and brings new ideas and the latest technology
to market.
Brand owners today face a plethora of packaging challenges. Regulatory
and recycling concerns to keep food and consumers safe have all led to safer
and improved packaging, but often these trends and demands have created
other problems for the packaging engineer. Brand owners and consumers want
extended shelf life, but this is often counter to the desire to downsize packaging
to reduce cost and waste.
Packaging must provide all these deliverables, yet still have the sensory appeal
to grab the attention of shoppers and get them to make a purchase. After all,
brands only have six seconds for the packaging to make an impression, according
to Point of Purchase Advertising International (POPAI). Sun Chemical works
closely with brand owners and their converting partners to provide solutions to
all of these needs.

who can unleash
the power of packaging
to build a better brand?

you can.
Release your packaging from the ordinary
with brighter ideas from Sun Chemical.
Get your customers' attention quickly and outshine
the competition with packaging that bursts with
potential. Sun Chemical is a true packaging
solutions partner who can innovate and inspire
your brand from concept to consumer.
Download your Brighter Ideas
for Packaging Guides at
www.sunchemical.com/brighterideas
or contact us at 1-708-236-3798

working for you.

What are the primary challenges that a brand's customers
experience that Sun Chemical has a unique ability to solve?
Today's shoppers want an "experiential buying" experience with packaging that
appeals to the senses and really stands out on shelf. Sun Chemical can help brand
owners achieve that desire by adding
a variety of special effects coatings to
Products
the packaging.
Printing inks, coatings and supplies,
Sun Chemical's SunInspire™
pigments, polymers, liquid
specialty coatings allow a brand's
compounds, solid compounds, and
product packaging to stand out on
application materials.
store shelves visually through high
Address
luster metallic, fluorescent, glitter,
135 W. Lake St.
pearlescent, as well as iridescent
Northlake, IL 60164
finishes. SunInspire tactile coatings,
www.sunchemical.com/brighterideas
ranging from coarse and gritty to soft
and smooth, appeal to the sense of
Penny Holland
touch. Other coatings in the line can
Vice President,
North American Inks
create an interactive experience with
naimarketing@sunchemical.com
color shifting, reticulating, and other
Phone: 708-236-3798
aromatic coatings. ●

90923_SunChem_Vert_BXP_Ad.indd 1

10/23/17 9:09 AM


http://www.sunchemical.com/brighterideas http://www.sunchemical.com/brighterideas

Table of Contents for the Digital Edition of BXP - December 2017

BXP - December 2017
Contents
Editor’s Letter
Marketing Trends to Watch
Top Brands of 2017
New York City
Cincinnati
Los Angeles
London
Chicago
Milan
Atlanta
Seattle
Ad Index
BXP - December 2017 - Intro
BXP - December 2017 - BXP - December 2017
BXP - December 2017 - Cover2
BXP - December 2017 - 1
BXP - December 2017 - Contents
BXP - December 2017 - 3
BXP - December 2017 - 4
BXP - December 2017 - 5
BXP - December 2017 - Editor’s Letter
BXP - December 2017 - 7
BXP - December 2017 - Marketing Trends to Watch
BXP - December 2017 - 9
BXP - December 2017 - 10
BXP - December 2017 - 11
BXP - December 2017 - 12
BXP - December 2017 - 13
BXP - December 2017 - 14
BXP - December 2017 - 15
BXP - December 2017 - 16
BXP - December 2017 - 17
BXP - December 2017 - 18
BXP - December 2017 - 19
BXP - December 2017 - 20
BXP - December 2017 - 21
BXP - December 2017 - 22
BXP - December 2017 - Top Brands of 2017
BXP - December 2017 - New York City
BXP - December 2017 - 25
BXP - December 2017 - 26
BXP - December 2017 - 27
BXP - December 2017 - 28
BXP - December 2017 - 29
BXP - December 2017 - 30
BXP - December 2017 - 31
BXP - December 2017 - 32
BXP - December 2017 - 33
BXP - December 2017 - 34
BXP - December 2017 - 35
BXP - December 2017 - 36
BXP - December 2017 - 37
BXP - December 2017 - 38
BXP - December 2017 - Cincinnati
BXP - December 2017 - 40
BXP - December 2017 - 41
BXP - December 2017 - 42
BXP - December 2017 - 43
BXP - December 2017 - 44
BXP - December 2017 - 45
BXP - December 2017 - 46
BXP - December 2017 - Los Angeles
BXP - December 2017 - 48
BXP - December 2017 - 49
BXP - December 2017 - 50
BXP - December 2017 - 51
BXP - December 2017 - 52
BXP - December 2017 - London
BXP - December 2017 - 54
BXP - December 2017 - 55
BXP - December 2017 - 56
BXP - December 2017 - 57
BXP - December 2017 - 58
BXP - December 2017 - 59
BXP - December 2017 - 60
BXP - December 2017 - Chicago
BXP - December 2017 - 62
BXP - December 2017 - 63
BXP - December 2017 - 64
BXP - December 2017 - Milan
BXP - December 2017 - 66
BXP - December 2017 - 67
BXP - December 2017 - 68
BXP - December 2017 - 69
BXP - December 2017 - 70
BXP - December 2017 - 71
BXP - December 2017 - Atlanta
BXP - December 2017 - 73
BXP - December 2017 - 74
BXP - December 2017 - Seattle
BXP - December 2017 - 76
BXP - December 2017 - 77
BXP - December 2017 - 78
BXP - December 2017 - 79
BXP - December 2017 - Ad Index
BXP - December 2017 - Cover3
BXP - December 2017 - Cover4
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