BXP - December 2017 - 30

30

Guerlain
Guerlain has been exploring, innovating and enhancing the
beauty world since 1828. The founder, Pierre-François-Pascal
Guerlain, created Eau de Cologne Impériale for Empress Eugénie, to celebrate her marriage to Emperor Napoleon III. The
bottle was decorated with the bees of the Empire. The "Bee"
bottle was born.
Since then, bees have permeated the history of Guerlain.
The bee became the symbol of the House, inspiring designs,
adorning bottles and driving commitment to sustainable
development.

Kiehl's
Kiehl's, founded in 1851 and a brand of L'Oréal, was an oldworld apothecary in New York's East Village neighborhood.
Kiehl's has an extensive background and represents a blend
of cosmetic, pharmaceutical, herbal and medicinal knowledge developed and advanced through the generations.
Kiehl's is committed to giving back to the community where
its serves its patrons. Kiehl's mission states that they are "to
improve in some way the quality of the community...making

Marc Jacobs

for better citizens, better firms and better communities."

Marc Jacobs, after 30 years, continues to shape boundaries
of American fashion. Beauty is explored daily at the brand,

Kiehl's focuses its efforts, first and foremost, on the better-

and luxury is conveyed every day. The company's core values

ment of local communities by targeting developing philan-

is the belief that everyone is the star of his or her own movie

thropic initiatives that support the three pillar causes of the

and through fashion, makeup and fragrance, consumers de-

brand-HIV/AIDS research, environmental issues and chil-

fine their individuality and personality.

dren's well-being.

Marc Jacobs' brand promise is to offer fashion and acces-

The iconic products of Kiehl's brand are Crème de Corps,

sories through a broad spectrum without compromising

Calendula Herbal-Extract Toner, Midnight Recovery Concen-

honesty and integrity.

trate, Ultra Facial Cream, and Lip Balm #1.

december 2017

|

Brand Experience



Table of Contents for the Digital Edition of BXP - December 2017

BXP - December 2017
Contents
Editor’s Letter
Marketing Trends to Watch
Top Brands of 2017
New York City
Cincinnati
Los Angeles
London
Chicago
Milan
Atlanta
Seattle
Ad Index
BXP - December 2017 - Intro
BXP - December 2017 - BXP - December 2017
BXP - December 2017 - Cover2
BXP - December 2017 - 1
BXP - December 2017 - Contents
BXP - December 2017 - 3
BXP - December 2017 - 4
BXP - December 2017 - 5
BXP - December 2017 - Editor’s Letter
BXP - December 2017 - 7
BXP - December 2017 - Marketing Trends to Watch
BXP - December 2017 - 9
BXP - December 2017 - 10
BXP - December 2017 - 11
BXP - December 2017 - 12
BXP - December 2017 - 13
BXP - December 2017 - 14
BXP - December 2017 - 15
BXP - December 2017 - 16
BXP - December 2017 - 17
BXP - December 2017 - 18
BXP - December 2017 - 19
BXP - December 2017 - 20
BXP - December 2017 - 21
BXP - December 2017 - 22
BXP - December 2017 - Top Brands of 2017
BXP - December 2017 - New York City
BXP - December 2017 - 25
BXP - December 2017 - 26
BXP - December 2017 - 27
BXP - December 2017 - 28
BXP - December 2017 - 29
BXP - December 2017 - 30
BXP - December 2017 - 31
BXP - December 2017 - 32
BXP - December 2017 - 33
BXP - December 2017 - 34
BXP - December 2017 - 35
BXP - December 2017 - 36
BXP - December 2017 - 37
BXP - December 2017 - 38
BXP - December 2017 - Cincinnati
BXP - December 2017 - 40
BXP - December 2017 - 41
BXP - December 2017 - 42
BXP - December 2017 - 43
BXP - December 2017 - 44
BXP - December 2017 - 45
BXP - December 2017 - 46
BXP - December 2017 - Los Angeles
BXP - December 2017 - 48
BXP - December 2017 - 49
BXP - December 2017 - 50
BXP - December 2017 - 51
BXP - December 2017 - 52
BXP - December 2017 - London
BXP - December 2017 - 54
BXP - December 2017 - 55
BXP - December 2017 - 56
BXP - December 2017 - 57
BXP - December 2017 - 58
BXP - December 2017 - 59
BXP - December 2017 - 60
BXP - December 2017 - Chicago
BXP - December 2017 - 62
BXP - December 2017 - 63
BXP - December 2017 - 64
BXP - December 2017 - Milan
BXP - December 2017 - 66
BXP - December 2017 - 67
BXP - December 2017 - 68
BXP - December 2017 - 69
BXP - December 2017 - 70
BXP - December 2017 - 71
BXP - December 2017 - Atlanta
BXP - December 2017 - 73
BXP - December 2017 - 74
BXP - December 2017 - Seattle
BXP - December 2017 - 76
BXP - December 2017 - 77
BXP - December 2017 - 78
BXP - December 2017 - 79
BXP - December 2017 - Ad Index
BXP - December 2017 - Cover3
BXP - December 2017 - Cover4
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