BXP - December 2017 - 32

A D V E R T O R I A L

DIGIMARC
CORPORATION
Heidi Dethloff

VP of Marketing

What are the challenges that your
customers experience that your company
uniquely solves?
We work with both brands and retailers, and
right now both are facing intense competitive pressures and new consumer behaviors.
Retailers, and grocers in particular, are having to
grapple with the implications to their business
model of Amazon purchasing Whole Foods.
There is certainly a feeling that innovation is
crucial for improving the customer experience,
staying competitive and unifying commerce instore and online. Adding to these worries are the
ever-present challenges of online retail and the
entrance of several discount European retailers
to the United States. For brands, there is the
challenge of decreasing loyalty, the popularity of
high-quality private brands, and increased brand
competition for valuable shelf space.
Digimarc Barcode provides a reliable digital
identity through subtle adjustments to the brightness and intensity of colors in product packaging,
retail labels and shelf-edge tags, and represents the
next generation of barcodes. Our technology has
enormous implications for the customer experience, retail operational efficiencies, as well as
for brand engagement. Packaging with Digimarc
Barcode makes checkout easier, helps store associates reliably and efficiently manage inventory
and improves operational ROI by helping products
move more swiftly across the supply chain. In the
case of retail labels, for example, wet, wrinkled or
damaged labels with a traditional barcode are not
easily read by scanners, resulting in slow checkout,
a poor customer experience and diminished ROI.

A retail label with Digimarc Barcode will provide a
100 percent reliable and accurate scan regardless
of tears or moisture.

What is your company's unique
philosophy?
We are a disruptive technology much in the same
way the UPC barcode was disruptive in 1974. Digimarc Barcode is an advanced barcode with transformative implications for the entire value chain.
The fact that a package has a unique digital identity that can be read by high-speed supply chain
cameras, inventory robots, consumer phones and
front-end checkout scanners, offers brands and retailers real tangible ROI for their investment. And
when it comes to the design aspects of product
packaging, Digimarc Barcode is actually a part of
the art file, and is imperceptible to the human eye,
allowing designers to incorporate digital properties directly into their design. This turns static
designs into dynamic experiences.

What's most important to customers in
this current business climate? How can
you help brands achieve that goal?
We appreciate that for our clients the bottom line
is always the customer experience. Technology is
never an end in itself, but must always serve the
customer experience. In talking to our partners
and customers, we know when it comes to improved operational efficiencies, there is always a
direct customer payoff. Packaging with Digimarc
Barcode makes checkout easier for cashiers, which

in turn frees them to engage with customers in
concentrated, meaningful ways. Shelf edges with
Digimarc Barcode can also provide store associates with up-to-date information on product
inventory. If a customer has a question about
product availability, an associate can scan the shelf
tag in the aisle and satisfy that customer's question. As for brands, it's expensive to buy premium
advertising, so they are looking for inexpensive
and direct ways to reach consumers. Digimarc
Barcode makes it easy for consumers to scan an
in-store display or package to access discounts
or product origin information. This is an effective
way for brands to satisfy consumer demand for
product transparency and promote loyalty via
direct consumer-product communication. ●

Products/Services

Digimarc Barcode (applied to consumer
packaged goods and retail labels)

Address

9405 SW Gemini Drive
Beaverton, OR 97008-7192
www.digimarc.com

Contact
Heidi Dethloff

VP of Marketing
heidi.dethloff@digimarc.com
503-469-4974


http://www.digimarc.com

Table of Contents for the Digital Edition of BXP - December 2017

BXP - December 2017
Contents
Editor’s Letter
Marketing Trends to Watch
Top Brands of 2017
New York City
Cincinnati
Los Angeles
London
Chicago
Milan
Atlanta
Seattle
Ad Index
BXP - December 2017 - Intro
BXP - December 2017 - BXP - December 2017
BXP - December 2017 - Cover2
BXP - December 2017 - 1
BXP - December 2017 - Contents
BXP - December 2017 - 3
BXP - December 2017 - 4
BXP - December 2017 - 5
BXP - December 2017 - Editor’s Letter
BXP - December 2017 - 7
BXP - December 2017 - Marketing Trends to Watch
BXP - December 2017 - 9
BXP - December 2017 - 10
BXP - December 2017 - 11
BXP - December 2017 - 12
BXP - December 2017 - 13
BXP - December 2017 - 14
BXP - December 2017 - 15
BXP - December 2017 - 16
BXP - December 2017 - 17
BXP - December 2017 - 18
BXP - December 2017 - 19
BXP - December 2017 - 20
BXP - December 2017 - 21
BXP - December 2017 - 22
BXP - December 2017 - Top Brands of 2017
BXP - December 2017 - New York City
BXP - December 2017 - 25
BXP - December 2017 - 26
BXP - December 2017 - 27
BXP - December 2017 - 28
BXP - December 2017 - 29
BXP - December 2017 - 30
BXP - December 2017 - 31
BXP - December 2017 - 32
BXP - December 2017 - 33
BXP - December 2017 - 34
BXP - December 2017 - 35
BXP - December 2017 - 36
BXP - December 2017 - 37
BXP - December 2017 - 38
BXP - December 2017 - Cincinnati
BXP - December 2017 - 40
BXP - December 2017 - 41
BXP - December 2017 - 42
BXP - December 2017 - 43
BXP - December 2017 - 44
BXP - December 2017 - 45
BXP - December 2017 - 46
BXP - December 2017 - Los Angeles
BXP - December 2017 - 48
BXP - December 2017 - 49
BXP - December 2017 - 50
BXP - December 2017 - 51
BXP - December 2017 - 52
BXP - December 2017 - London
BXP - December 2017 - 54
BXP - December 2017 - 55
BXP - December 2017 - 56
BXP - December 2017 - 57
BXP - December 2017 - 58
BXP - December 2017 - 59
BXP - December 2017 - 60
BXP - December 2017 - Chicago
BXP - December 2017 - 62
BXP - December 2017 - 63
BXP - December 2017 - 64
BXP - December 2017 - Milan
BXP - December 2017 - 66
BXP - December 2017 - 67
BXP - December 2017 - 68
BXP - December 2017 - 69
BXP - December 2017 - 70
BXP - December 2017 - 71
BXP - December 2017 - Atlanta
BXP - December 2017 - 73
BXP - December 2017 - 74
BXP - December 2017 - Seattle
BXP - December 2017 - 76
BXP - December 2017 - 77
BXP - December 2017 - 78
BXP - December 2017 - 79
BXP - December 2017 - Ad Index
BXP - December 2017 - Cover3
BXP - December 2017 - Cover4
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