BXP - December 2017 - 41

41

Cheetos
Cheetos is one of many Frito-Lay brands in North America,
the $14 billion convenient foods business unit of PepsiCo,

Adidas

which is headquartered in Purchase, NY. The iconic cheese
snack was first invented in 1948; today, the brand has inspired

Employing more than 60,000 people in more than 160 coun-

product extensions into additional flavors, including sweet

tries, Adidas produces more than 850 million product units

varieties, and product collaborations from Chuck E. Cheese's

every year. Adidas started in a small town in Germany where

New Cheetos Mac-Cheesy Pizza to celebrity chef Anne

Adi Dassler embarked on a mission to provide athletes with

Burrell's Cheetos Flamin' Hot Limón Chicken Tacos, which

the best possible equipment.

are braised chicken tacos garnished with Flamin' Hot Limón
Cheetos for a spicy kick.

Dassler created the iconic three stripes on the shoe that is
now seen on nearly all Adidas shoes.

Coty
Coty has approximately $9 billion in pro forma revenue
and operates three divisions: Consumer Beauty, which
is focused on mass color cosmetics, mass retail hair
coloring and styling products, body care and mass
fragrances with brands such as CoverGirl, Max Factor
and Rimmel; Luxury, which is focused on prestige
fragrances and skincare with brands such as Calvin
Klein, Marc Jacobs, Hugo Boss, Gucci and Philosophy;
and Professional Beauty, which is focused on servicing
salon owners and professionals in both hair and nail,
with brands such as Wella Professionals, Sebastian
Professional, OPI and ghd. A key brand identity
element for Coty is the Butterfly, which conveys
the brand's commitment to creative richness with
variety, beguiling patterns and intricate textures that
are crafted from the raw ingredients that enable the
brands to celebrate beauty.

BXPMagAzine.com


http://BXPMAGAZINE.COM

Table of Contents for the Digital Edition of BXP - December 2017

BXP - December 2017
Contents
Editor’s Letter
Marketing Trends to Watch
Top Brands of 2017
New York City
Cincinnati
Los Angeles
London
Chicago
Milan
Atlanta
Seattle
Ad Index
BXP - December 2017 - Intro
BXP - December 2017 - BXP - December 2017
BXP - December 2017 - Cover2
BXP - December 2017 - 1
BXP - December 2017 - Contents
BXP - December 2017 - 3
BXP - December 2017 - 4
BXP - December 2017 - 5
BXP - December 2017 - Editor’s Letter
BXP - December 2017 - 7
BXP - December 2017 - Marketing Trends to Watch
BXP - December 2017 - 9
BXP - December 2017 - 10
BXP - December 2017 - 11
BXP - December 2017 - 12
BXP - December 2017 - 13
BXP - December 2017 - 14
BXP - December 2017 - 15
BXP - December 2017 - 16
BXP - December 2017 - 17
BXP - December 2017 - 18
BXP - December 2017 - 19
BXP - December 2017 - 20
BXP - December 2017 - 21
BXP - December 2017 - 22
BXP - December 2017 - Top Brands of 2017
BXP - December 2017 - New York City
BXP - December 2017 - 25
BXP - December 2017 - 26
BXP - December 2017 - 27
BXP - December 2017 - 28
BXP - December 2017 - 29
BXP - December 2017 - 30
BXP - December 2017 - 31
BXP - December 2017 - 32
BXP - December 2017 - 33
BXP - December 2017 - 34
BXP - December 2017 - 35
BXP - December 2017 - 36
BXP - December 2017 - 37
BXP - December 2017 - 38
BXP - December 2017 - Cincinnati
BXP - December 2017 - 40
BXP - December 2017 - 41
BXP - December 2017 - 42
BXP - December 2017 - 43
BXP - December 2017 - 44
BXP - December 2017 - 45
BXP - December 2017 - 46
BXP - December 2017 - Los Angeles
BXP - December 2017 - 48
BXP - December 2017 - 49
BXP - December 2017 - 50
BXP - December 2017 - 51
BXP - December 2017 - 52
BXP - December 2017 - London
BXP - December 2017 - 54
BXP - December 2017 - 55
BXP - December 2017 - 56
BXP - December 2017 - 57
BXP - December 2017 - 58
BXP - December 2017 - 59
BXP - December 2017 - 60
BXP - December 2017 - Chicago
BXP - December 2017 - 62
BXP - December 2017 - 63
BXP - December 2017 - 64
BXP - December 2017 - Milan
BXP - December 2017 - 66
BXP - December 2017 - 67
BXP - December 2017 - 68
BXP - December 2017 - 69
BXP - December 2017 - 70
BXP - December 2017 - 71
BXP - December 2017 - Atlanta
BXP - December 2017 - 73
BXP - December 2017 - 74
BXP - December 2017 - Seattle
BXP - December 2017 - 76
BXP - December 2017 - 77
BXP - December 2017 - 78
BXP - December 2017 - 79
BXP - December 2017 - Ad Index
BXP - December 2017 - Cover3
BXP - December 2017 - Cover4
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