BXP - December 2017 - 66

66

Birra Moretti
Birra Moretti is made using a production process
that has remained almost
unchanged since 1859.
The raw materials, which
include a special blend
of high quality hops, give
the bottom-fermented

Campari

beer a distinctive taste

Campari aims to be a contemporary and charismatic classic, with a

and fragrance, enhancing

secret recipe that has remained unchanged since its origination in 1860

a balanced bitter taste.

and modern brand experiences that embrace passionate Italian style,

Birra Moretti's golden

such as the Campari Red Diaries.

color comes from a specific type of malt used in

Campari, the product, is an alcoholic spirit obtained from the infusion

brewing. The brand is part

of bitter herbs, aromatic plants and fruit in alcohol and water. Campari

of the Heineken global

Red Diaries are a series of short films, inspired by the Italian aperitif. The

portfolio of products.

premiere film, debuted in 2017, is a noir entitled Killer in Red, written
and directed by the Italian internationally renowned award winner Paolo
Sorrentino and starring globally-acclaimed actor Clive Owen. Entitled
The Legend of Red Hand, the 2018 story is a thriller directed by Stefano
Sollima, which tells the journey of Mia Parc, played by Zoe Saldana.

Cornetto
Cornetto is known for its distinctive chocolate
cone tip and was created in 1959, when Spica, an
Italian ice-cream manufacturer based in Naples,
came up with a groundbreaking innovation: to
create the world's first packaged ice cream cone

Dolce&Gabbana

by insulating the wafer from the ice-cream with a

Dolce&Gabbana aims to be authentic, unconventional luxury that ex-

special coating of chocolate. Unilever continues

presses new forms of elegance without ever forgetting its roots. The

the tradition by manufacturing Cornetto with a

fashion house combines strong innovation with the Mediterranean style

soft creamy core, crunchy wafer and that famous

cues, resulting in complementary and striking contrasts.

chocolate finish.

december 2017

|

Brand Experience



Table of Contents for the Digital Edition of BXP - December 2017

BXP - December 2017
Contents
Editor’s Letter
Marketing Trends to Watch
Top Brands of 2017
New York City
Cincinnati
Los Angeles
London
Chicago
Milan
Atlanta
Seattle
Ad Index
BXP - December 2017 - Intro
BXP - December 2017 - BXP - December 2017
BXP - December 2017 - Cover2
BXP - December 2017 - 1
BXP - December 2017 - Contents
BXP - December 2017 - 3
BXP - December 2017 - 4
BXP - December 2017 - 5
BXP - December 2017 - Editor’s Letter
BXP - December 2017 - 7
BXP - December 2017 - Marketing Trends to Watch
BXP - December 2017 - 9
BXP - December 2017 - 10
BXP - December 2017 - 11
BXP - December 2017 - 12
BXP - December 2017 - 13
BXP - December 2017 - 14
BXP - December 2017 - 15
BXP - December 2017 - 16
BXP - December 2017 - 17
BXP - December 2017 - 18
BXP - December 2017 - 19
BXP - December 2017 - 20
BXP - December 2017 - 21
BXP - December 2017 - 22
BXP - December 2017 - Top Brands of 2017
BXP - December 2017 - New York City
BXP - December 2017 - 25
BXP - December 2017 - 26
BXP - December 2017 - 27
BXP - December 2017 - 28
BXP - December 2017 - 29
BXP - December 2017 - 30
BXP - December 2017 - 31
BXP - December 2017 - 32
BXP - December 2017 - 33
BXP - December 2017 - 34
BXP - December 2017 - 35
BXP - December 2017 - 36
BXP - December 2017 - 37
BXP - December 2017 - 38
BXP - December 2017 - Cincinnati
BXP - December 2017 - 40
BXP - December 2017 - 41
BXP - December 2017 - 42
BXP - December 2017 - 43
BXP - December 2017 - 44
BXP - December 2017 - 45
BXP - December 2017 - 46
BXP - December 2017 - Los Angeles
BXP - December 2017 - 48
BXP - December 2017 - 49
BXP - December 2017 - 50
BXP - December 2017 - 51
BXP - December 2017 - 52
BXP - December 2017 - London
BXP - December 2017 - 54
BXP - December 2017 - 55
BXP - December 2017 - 56
BXP - December 2017 - 57
BXP - December 2017 - 58
BXP - December 2017 - 59
BXP - December 2017 - 60
BXP - December 2017 - Chicago
BXP - December 2017 - 62
BXP - December 2017 - 63
BXP - December 2017 - 64
BXP - December 2017 - Milan
BXP - December 2017 - 66
BXP - December 2017 - 67
BXP - December 2017 - 68
BXP - December 2017 - 69
BXP - December 2017 - 70
BXP - December 2017 - 71
BXP - December 2017 - Atlanta
BXP - December 2017 - 73
BXP - December 2017 - 74
BXP - December 2017 - Seattle
BXP - December 2017 - 76
BXP - December 2017 - 77
BXP - December 2017 - 78
BXP - December 2017 - 79
BXP - December 2017 - Ad Index
BXP - December 2017 - Cover3
BXP - December 2017 - Cover4
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