BXP - December 2017 - 78

78

Rimmel
Rimmel London, a Coty Brand, has announced James
Molloy as a Global Makeup Ambassador. Molloy has been
recognized by the brand as a powerful voice to communicate Rimmel's edgy and evolving beauty vision to both
the consumer and influencer across all social and media
platforms. A rising star known for his incredible creativity
and skills in creating unique, coveted looks for high fashion
runway, editorial and red carpet. Molloy has worked with
Emma Watson, Kanye West and Dita Von Teese, to name
a few. "We are extremely excited to be working with James as our new Global
Make-up Ambassador for Rimmel," says Montse Passolas, vice president of global

Revlon

marketing, Rimmel London & Manhattan. "James has spent some time abroad,

Since its launch of the first opaque nail

which has given him an impressive and open-minded view on beauty. His connec-

enamel in 1932, Revlon has been dedi-

tion and understanding of the new digitally savvy modern consumer."

cated to provide consumers with product
innovation and performance with sophisticated glamour. Today, the Revlon Beauty's
Group's diversified portfolio of brands is
sold in approximately 150 countries around
the world in most retail distribution channels, including mass, salon and prestige.
Revlon ranks among the top 20 global
beauty companies, with product offerings
in color cosmetics, skincare, hair color
and care, beauty tools, men's grooming
products, anti-perspirant deodorants and
other beauty care products fragrances
under brands such as Revlon, Elizabeth
Arden, Revlon ColorSilk, Revlon Professional, American Crew, Almay, Mitchum,

Sony

Cutex, Elizabeth Taylor, Britney Spears,

Sony Corporation of America, located in New York, NY, is the U.S. headquarters of

Juicy Couture, Curve, John Varvatos and

Sony Corporation, based in Tokyo, Japan. Sony's principal U.S. businesses include

Christina Aguilera.

Sony Electronics Inc., Sony Mobile Communications (USA) Inc., Sony Interactive
Entertainment LLC., Sony Pictures Entertainment Inc., Sony Music Entertainment

Additional connections to popular culture

and Sony/ATV Music Publishing LLC. Sony recorded consolidated annual sales of

come from Revlon's Brand Ambassador

approximately $67.9 billion for the fiscal year ended March 31, 2017 and employs

program; Gwen Stefani, singer and interna-

approximately 128,400.

tional fashion icon, is a Revlon Global Brand
Ambassador. "Ever since I was a young girl,

Taking advantage of its breadth of capabilities, Sony often makes and distributes

I have used makeup as a form of self-ex-

products that support each other across categories. Sony Pictures Consumer

pression," says Stefani. "I am passionate

Products, a division of Sony Pictures Entertainment, has announced the studio's

about makeup and how it can showcase

first ever faith-based holiday program in support of The Star, a new animated film

your individuality and creativity. Partnering

from Sony Pictures Animation & Affirm Films that arrived in theaters in November

with an iconic beauty brand such as Revlon

2017. "The Star presented a unique opportunity to develop an exclusive seasonal

felt like a natural fit. I am so excited to

program. This program offers both high-quality and family-friendly merchandise

continue sharing my love of makeup as a

that celebrates the season and this film," says Stacey Kerr, senior vice president

Revlon Global Brand Ambassador."

global licensing, Sony Pictures Consumer Products.

december 2017

|

Brand Experience



Table of Contents for the Digital Edition of BXP - December 2017

BXP - December 2017
Contents
Editor’s Letter
Marketing Trends to Watch
Top Brands of 2017
New York City
Cincinnati
Los Angeles
London
Chicago
Milan
Atlanta
Seattle
Ad Index
BXP - December 2017 - Intro
BXP - December 2017 - BXP - December 2017
BXP - December 2017 - Cover2
BXP - December 2017 - 1
BXP - December 2017 - Contents
BXP - December 2017 - 3
BXP - December 2017 - 4
BXP - December 2017 - 5
BXP - December 2017 - Editor’s Letter
BXP - December 2017 - 7
BXP - December 2017 - Marketing Trends to Watch
BXP - December 2017 - 9
BXP - December 2017 - 10
BXP - December 2017 - 11
BXP - December 2017 - 12
BXP - December 2017 - 13
BXP - December 2017 - 14
BXP - December 2017 - 15
BXP - December 2017 - 16
BXP - December 2017 - 17
BXP - December 2017 - 18
BXP - December 2017 - 19
BXP - December 2017 - 20
BXP - December 2017 - 21
BXP - December 2017 - 22
BXP - December 2017 - Top Brands of 2017
BXP - December 2017 - New York City
BXP - December 2017 - 25
BXP - December 2017 - 26
BXP - December 2017 - 27
BXP - December 2017 - 28
BXP - December 2017 - 29
BXP - December 2017 - 30
BXP - December 2017 - 31
BXP - December 2017 - 32
BXP - December 2017 - 33
BXP - December 2017 - 34
BXP - December 2017 - 35
BXP - December 2017 - 36
BXP - December 2017 - 37
BXP - December 2017 - 38
BXP - December 2017 - Cincinnati
BXP - December 2017 - 40
BXP - December 2017 - 41
BXP - December 2017 - 42
BXP - December 2017 - 43
BXP - December 2017 - 44
BXP - December 2017 - 45
BXP - December 2017 - 46
BXP - December 2017 - Los Angeles
BXP - December 2017 - 48
BXP - December 2017 - 49
BXP - December 2017 - 50
BXP - December 2017 - 51
BXP - December 2017 - 52
BXP - December 2017 - London
BXP - December 2017 - 54
BXP - December 2017 - 55
BXP - December 2017 - 56
BXP - December 2017 - 57
BXP - December 2017 - 58
BXP - December 2017 - 59
BXP - December 2017 - 60
BXP - December 2017 - Chicago
BXP - December 2017 - 62
BXP - December 2017 - 63
BXP - December 2017 - 64
BXP - December 2017 - Milan
BXP - December 2017 - 66
BXP - December 2017 - 67
BXP - December 2017 - 68
BXP - December 2017 - 69
BXP - December 2017 - 70
BXP - December 2017 - 71
BXP - December 2017 - Atlanta
BXP - December 2017 - 73
BXP - December 2017 - 74
BXP - December 2017 - Seattle
BXP - December 2017 - 76
BXP - December 2017 - 77
BXP - December 2017 - 78
BXP - December 2017 - 79
BXP - December 2017 - Ad Index
BXP - December 2017 - Cover3
BXP - December 2017 - Cover4
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