BXP - December 2017 - 79

79

Walmart
What started small, with a single discount store and the simple idea of selling
more for less, has grown over the last 50 years into the largest retailer in
the world. Each week, more than 260 million customers and members visit
11,695 stores under 59 banners in 28 countries and e-commerce websites in
11 countries. With fiscal year 2017 revenue of $485.9 billion, Walmart employs
approximately 2.3 million associates worldwide.

Whole Foods
The inclusion of Whole Foods as a top brand

The world's largest retailer is also one of the world's largest, fastest-growing

by social media mention is no surprise,

and dynamic ecommerce organizations. Based in California's Silicon Valley-

considering the acquisition of Whole Foods

with operations in Bangalore, India, and Sao Paulo, Brazil-Walmart Global

Market by Amazon in August 2017. The

eCommerce leads all online and mobile innovation for Walmart. These data

companies have already begun to leverage

scientists along with what the company says is the largest collection of com-

the combined power of their platforms to

merce data in the world, Walmart aims to evolve the shopping experience to

deliver lower pricing. During the holiday sea-

be more personalized by understanding not just what customers want and

son, Whole Foods Market stores announced

need, but also where they want it and how they want to experience it.

lower prices on organic and no antibiotic
turkeys for all customers and an even deeper
discount on organic and no antibiotic turkeys
for Prime members. "In the few months we've
been working together, our partnership has
proven to be a great fit," says John Mackey,
Whole Foods Market co-founder and CEO.
"We'll continue to work closely together to
ensure we're consistently surprising and delighting our customers while moving toward
our goal of reaching more people with Whole

Weight Watchers

Foods Market's high-quality, natural, and
organic food."

Weight Watchers International Inc. is one of the most recognized brand names
among weight-conscious consumers. Weight Watchers provides commercial
weight management services through a global network of company-owned
and franchise operations and offers innovative, digital weight management
products through its websites, mobile sites and apps. These services and
products are built on the company's weight management program, which
helps millions of people around the world lose weight through sensible and
sustainable food plans, activity, behavior modification and group support.
In a mission to further support members on their journey, the company
recently appointed social media expert Michael Korcuska to the position of

Zara

chief product officer. In this role, Korcuska will lead product transformation

Zara's story begins with the opening of

and seamlessly integrate an overall product vision into the digital and physical

its first store in the Spanish coastal city of

worlds. He will report to president and CEO Mindy Grossman and will join the

A Coruña in 1975. Over the years, Zara has

Executive Committee.

remained faithful to its core values, expressed
simply in the same four key words that define

Korcuska joins Weight Watchers from Greylock Partners where he provided

its stores: beauty, clarity, functionality and

counsel to its portfolio companies as Executive-in-Residence. Prior to his ten-

sustainability. Zara's two main priorities are to

ure at Greylock Partners, Korcuska was vice president of product management

bring attractive and responsible fashion, and

at LinkedIn.

improve the quality of customer service.

BXPMagAzine.com


http://BXPMAGAZINE.COM

Table of Contents for the Digital Edition of BXP - December 2017

BXP - December 2017
Contents
Editor’s Letter
Marketing Trends to Watch
Top Brands of 2017
New York City
Cincinnati
Los Angeles
London
Chicago
Milan
Atlanta
Seattle
Ad Index
BXP - December 2017 - Intro
BXP - December 2017 - BXP - December 2017
BXP - December 2017 - Cover2
BXP - December 2017 - 1
BXP - December 2017 - Contents
BXP - December 2017 - 3
BXP - December 2017 - 4
BXP - December 2017 - 5
BXP - December 2017 - Editor’s Letter
BXP - December 2017 - 7
BXP - December 2017 - Marketing Trends to Watch
BXP - December 2017 - 9
BXP - December 2017 - 10
BXP - December 2017 - 11
BXP - December 2017 - 12
BXP - December 2017 - 13
BXP - December 2017 - 14
BXP - December 2017 - 15
BXP - December 2017 - 16
BXP - December 2017 - 17
BXP - December 2017 - 18
BXP - December 2017 - 19
BXP - December 2017 - 20
BXP - December 2017 - 21
BXP - December 2017 - 22
BXP - December 2017 - Top Brands of 2017
BXP - December 2017 - New York City
BXP - December 2017 - 25
BXP - December 2017 - 26
BXP - December 2017 - 27
BXP - December 2017 - 28
BXP - December 2017 - 29
BXP - December 2017 - 30
BXP - December 2017 - 31
BXP - December 2017 - 32
BXP - December 2017 - 33
BXP - December 2017 - 34
BXP - December 2017 - 35
BXP - December 2017 - 36
BXP - December 2017 - 37
BXP - December 2017 - 38
BXP - December 2017 - Cincinnati
BXP - December 2017 - 40
BXP - December 2017 - 41
BXP - December 2017 - 42
BXP - December 2017 - 43
BXP - December 2017 - 44
BXP - December 2017 - 45
BXP - December 2017 - 46
BXP - December 2017 - Los Angeles
BXP - December 2017 - 48
BXP - December 2017 - 49
BXP - December 2017 - 50
BXP - December 2017 - 51
BXP - December 2017 - 52
BXP - December 2017 - London
BXP - December 2017 - 54
BXP - December 2017 - 55
BXP - December 2017 - 56
BXP - December 2017 - 57
BXP - December 2017 - 58
BXP - December 2017 - 59
BXP - December 2017 - 60
BXP - December 2017 - Chicago
BXP - December 2017 - 62
BXP - December 2017 - 63
BXP - December 2017 - 64
BXP - December 2017 - Milan
BXP - December 2017 - 66
BXP - December 2017 - 67
BXP - December 2017 - 68
BXP - December 2017 - 69
BXP - December 2017 - 70
BXP - December 2017 - 71
BXP - December 2017 - Atlanta
BXP - December 2017 - 73
BXP - December 2017 - 74
BXP - December 2017 - Seattle
BXP - December 2017 - 76
BXP - December 2017 - 77
BXP - December 2017 - 78
BXP - December 2017 - 79
BXP - December 2017 - Ad Index
BXP - December 2017 - Cover3
BXP - December 2017 - Cover4
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