BXP - May 2018 - 13

13

A New Silk Road
Fo o d a n d s p i c e b r a n d f o r g e s a p a th f o r p e a c e by c re a ti n g a
m a r ke t f o r i t s m i s s i o n w i th a p re m i u m p ro d u c t w i th l u xe b r a n d i n g
a n d a c o l l a b o r a ti ve m a r ke ti n g a n d d eve l o p m e n t s tr a te g y.
By Linda Case y

The sign on top of the building beckons with one simple

Brand Experience magazine initially connected with Keith

word, beer, but inside The Plant is so much more. The red

alaniz, CeO and co-founder of Rumi spice, through Fedex.

brick industrial building in the "back of the yards" neighbor-

"Global entrepreneurship is one of our five pillars of our

hood in Chicago is social enterprise Bubbly dynamics' vision

corporate social responsibility at Fedex," says scott Harkins,

of taking a place once bereft of value and re-imagining it

senior vice president, customer channel marketing at Fedex.

as a collaborative community where socially minded food

"so it's important to us when we not only offer a financial

businesses can grow in the most ecologically responsible

award to the winners of our grant contest [Rumi spice is the

way possible. The building plan is to transform what is con-

2018 Grand Prize Winner of the Fedex small Business Grant

ventionally considered waste into valuable outputs, including

Contest], but that we partner with Rumi spice by connecting

using bio-gas created on-site to run a turbine generator that

them to writers like you through our awareness vehicles."

supplies the building tenants with power. it was here that i
met with the power sales and marketing team behind the

Opining on Rumi spice's ability to bring people together

socially minded food brand Rumi spice.

through food, commitment to empower afghan women
and bolster the afghan economy by reinvesting in the local

CXO is a multi-media thought leadership series in print
and online, where, through the generous suppor t of our
sponsors, we speak with branding, design and marketing
leaders tasked with delivering superior brand experiences.

BXPMagAzine.com


http://bxpmagazine.com

Table of Contents for the Digital Edition of BXP - May 2018

BXP - May 2018
Contents
Editor’s Letter
The Scene
Chief Experience Officer: A New Silk Road
Breaking the Tablet Mold
Beaut Y Is Brand Deep
The Debate
The Toolbox: Eco-Conscious Materials & Socially Responsible Services
Ad Index
The List: Brazil
BXP - May 2018 - Intro
BXP - May 2018 - BXP - May 2018
BXP - May 2018 - Cover2
BXP - May 2018 - 1
BXP - May 2018 - Contents
BXP - May 2018 - 3
BXP - May 2018 - 4
BXP - May 2018 - 5
BXP - May 2018 - Editor’s Letter
BXP - May 2018 - 7
BXP - May 2018 - The Scene
BXP - May 2018 - 9
BXP - May 2018 - 10
BXP - May 2018 - 11
BXP - May 2018 - Chief Experience Officer: A New Silk Road
BXP - May 2018 - 13
BXP - May 2018 - 14
BXP - May 2018 - 15
BXP - May 2018 - 16
BXP - May 2018 - 17
BXP - May 2018 - Breaking the Tablet Mold
BXP - May 2018 - 19
BXP - May 2018 - 20
BXP - May 2018 - 21
BXP - May 2018 - Beaut Y Is Brand Deep
BXP - May 2018 - 23
BXP - May 2018 - 24
BXP - May 2018 - 25
BXP - May 2018 - 26
BXP - May 2018 - 27
BXP - May 2018 - 28
BXP - May 2018 - 29
BXP - May 2018 - 30
BXP - May 2018 - 31
BXP - May 2018 - 32
BXP - May 2018 - 33
BXP - May 2018 - The Debate
BXP - May 2018 - 35
BXP - May 2018 - 36
BXP - May 2018 - 37
BXP - May 2018 - 38
BXP - May 2018 - 39
BXP - May 2018 - 40
BXP - May 2018 - The Toolbox: Eco-Conscious Materials & Socially Responsible Services
BXP - May 2018 - 42
BXP - May 2018 - Ad Index
BXP - May 2018 - The List: Brazil
BXP - May 2018 - Cover3
BXP - May 2018 - Cover4
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