BXP - May 2018 - 15

15

Rumi Spice attract its highly effective and talented staff.

Lopez notes that many younger consumers aren't familiar

Growing up in underdeveloped areas on Chicago's south

with or know how to use saffron. "A typical customer comes

side, Lopez was attracted to Rumi Spice for the opportunity

from a highly educated, older demographic," she says. "So

to "educate people on our mission as it's the most heartfelt

we're really trying to reach people my age and Ryan's age,

ever." She further notes, "Social responsibility is extremely

the millennial crowd, with our social media efforts and our

important for me, and I've made it my life's mission to do

new products, like our spice blends. We want to get saffron in

something for the world at every job that I take."

everyone's home, not just a specific limited demographic."

Watt left the sun and surf of southern California to be part

Watt adds, "Our spice blends are also changing how saffron is

of Rumi Spice's mission. "Social responsibility is a big part

used. Our product director, Laura [Willis] has done a great job

of who I am as an individual," Watt says. "I interviewed with

of creating products that get people to explore with saffron in

Keith during a Chicago winter, in January, but I knew I had to

the kitchen."

come here because sometimes you've just got to follow your
dreams."

Alaniz agrees, "The spice blends are approachable for the
mainstream consumer who wants to support our mission but

CReATInG OppORTunITIeS WheRe TheRe IS nOne

doesn't know that much about saffron. They might be inter-

Selling Afghan saffron and products containing Afghan saf-

ested in saffron as a spice, but before they take that step of

fron isn't an easy endeavor. "It's funny because most peo-

using the single spice in recipes, they are going to buy a $10

ple think the Afghanistan supply chain is the hardest part,"

spice blend."

Alaniz says, "but I think the challenging part is the marketing
and selling of Afghan saffron."

Rumi Spice is also using collaboration to create new markets

BXPMagAzine.com


http://bxpmagazine.com

Table of Contents for the Digital Edition of BXP - May 2018

BXP - May 2018
Contents
Editor’s Letter
The Scene
Chief Experience Officer: A New Silk Road
Breaking the Tablet Mold
Beaut Y Is Brand Deep
The Debate
The Toolbox: Eco-Conscious Materials & Socially Responsible Services
Ad Index
The List: Brazil
BXP - May 2018 - Intro
BXP - May 2018 - BXP - May 2018
BXP - May 2018 - Cover2
BXP - May 2018 - 1
BXP - May 2018 - Contents
BXP - May 2018 - 3
BXP - May 2018 - 4
BXP - May 2018 - 5
BXP - May 2018 - Editor’s Letter
BXP - May 2018 - 7
BXP - May 2018 - The Scene
BXP - May 2018 - 9
BXP - May 2018 - 10
BXP - May 2018 - 11
BXP - May 2018 - Chief Experience Officer: A New Silk Road
BXP - May 2018 - 13
BXP - May 2018 - 14
BXP - May 2018 - 15
BXP - May 2018 - 16
BXP - May 2018 - 17
BXP - May 2018 - Breaking the Tablet Mold
BXP - May 2018 - 19
BXP - May 2018 - 20
BXP - May 2018 - 21
BXP - May 2018 - Beaut Y Is Brand Deep
BXP - May 2018 - 23
BXP - May 2018 - 24
BXP - May 2018 - 25
BXP - May 2018 - 26
BXP - May 2018 - 27
BXP - May 2018 - 28
BXP - May 2018 - 29
BXP - May 2018 - 30
BXP - May 2018 - 31
BXP - May 2018 - 32
BXP - May 2018 - 33
BXP - May 2018 - The Debate
BXP - May 2018 - 35
BXP - May 2018 - 36
BXP - May 2018 - 37
BXP - May 2018 - 38
BXP - May 2018 - 39
BXP - May 2018 - 40
BXP - May 2018 - The Toolbox: Eco-Conscious Materials & Socially Responsible Services
BXP - May 2018 - 42
BXP - May 2018 - Ad Index
BXP - May 2018 - The List: Brazil
BXP - May 2018 - Cover3
BXP - May 2018 - Cover4
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