BXP - Vol 3 No 4 May/June 2019 - 10

10

T H E S CENE

immersive, affordable and fun implementations while provid-

Villar of HP shared how the tech giant is re-inventing its own

ing secure authentication protocols.

products' packaging by connecting the physical and digital

Building on its research project with AIPIA and BXP,

worlds, linking paper to valuable interactive digital experi-

Francesco Fazio of Deloitte's presentation explored con-

ences. In this smart packaging program, a high-speed digital

nected packaging solutions and the three broad categories

printing technology creates unique watermark IDs on each

within which they fall-inventory and life cycle management,

box, giving every product its individual identity, aka a finger-

product integrity and user experience.

print. This fingerprint can be used along the value chain, at

Keith Curtin of Zappar showed how augmented reality

any point of its lifecycle for multiple purposes. Value chain

(AR) could be used to help the research and development

partners can interact with this product fingerprint to learn

process. Larry Logan of Digimarc, a consistently high ranking

about the product history and validate its authenticity and

speaker at BXP events, discussed Digimarc's efforts with

transactions, speeding up and increasing the supply chain

the prestigious Ellen MacArthur Foundation towards a new

reliability. For HP, the solution also enables the replacement

global standard to more accurately identify plastics through

of inbox material for digital information in the hands of the

an embedded identity in the texture of the plastic itself. This

customers. End customers, just using their mobile phones,

new form of automatic identification in 3D objects, built

can scan this packaging fingerprint. They can have interac-

on Digimarc's Intuitive Computing Platform, shows early

tive experiences with the product, moving customers closer

promise to tackle challenging issues in recycling today and

to the brand, and empowering the development of one-to-

increase the quality and quantity of recyclates available to

one relationships, delivering target offers and personalized

brands eager to meet their sustainability goals.

content in real time.

Mathieu Hoffmann of Wiliot explored a new technology

Ana Romero, Ph.D. candidate and graduate research

that merges Bluetooth and RFID to link consumer packaged

assistant in packaging science at Clemson University, shared

goods to the Internet of Things. Niall Murphy of EVRYTHNG

findings from an evaluation of cow milk packaged in two

shared how a new digital ecosystem of technology inno-

different prototypes of intelligent packaging during the

vators and packaging and supply-chain giants have come

cow milk's shelf life based on volatile compounds, pH, color

together to help industry first-movers, e.g., Mowi, the world's

change and sensory characteristics. Ken Berkun of LTT, Ltd.

largest producer of Atlantic salmon, embrace the promise of

reviewed the current use of barcodes for customer commu-

mass-scale product digitization using the powerful new GS1

nication as opposed to warehousing, compliance, etc. He ex-

Digital Link standard.

plained the various barcodes currently in use and presented

Paul Davies of NXP Semiconductors discussed real-world
near-field communication (NFC) deployments and separated the facts from fiction in industry learnings. Reinaldo

may/june 2019

|

Brand Experience

mini case studies along with suggestions for successful
barcode-based marketing campaigns.
The 2019 Summit once again featured the Packaging In-



BXP - Vol 3 No 4 May/June 2019

Table of Contents for the Digital Edition of BXP - Vol 3 No 4 May/June 2019

BXP - Vol 3 No 4 May/june 2019
Contents
Editor’s Letter
The Scene
Chief Experience Officer Series: Moira Cullen
Capturing Brand Value From the Smart Pack
The Toolbox
The Last Word
Augmented Reality Delivers Real Results
High-Tech Fashion
Ndex of Advertisers
The List
BXP - Vol 3 No 4 May/June 2019 - Intro
BXP - Vol 3 No 4 May/June 2019 - BB1
BXP - Vol 3 No 4 May/June 2019 - BB2
BXP - Vol 3 No 4 May/June 2019 - BXP - Vol 3 No 4 May/june 2019
BXP - Vol 3 No 4 May/June 2019 - Cover2
BXP - Vol 3 No 4 May/June 2019 - 1
BXP - Vol 3 No 4 May/June 2019 - Contents
BXP - Vol 3 No 4 May/June 2019 - 3
BXP - Vol 3 No 4 May/June 2019 - 4
BXP - Vol 3 No 4 May/June 2019 - 5
BXP - Vol 3 No 4 May/June 2019 - Editor’s Letter
BXP - Vol 3 No 4 May/June 2019 - 7
BXP - Vol 3 No 4 May/June 2019 - The Scene
BXP - Vol 3 No 4 May/June 2019 - 9
BXP - Vol 3 No 4 May/June 2019 - 10
BXP - Vol 3 No 4 May/June 2019 - 11
BXP - Vol 3 No 4 May/June 2019 - Chief Experience Officer Series: Moira Cullen
BXP - Vol 3 No 4 May/June 2019 - 13
BXP - Vol 3 No 4 May/June 2019 - 14
BXP - Vol 3 No 4 May/June 2019 - 15
BXP - Vol 3 No 4 May/June 2019 - 16
BXP - Vol 3 No 4 May/June 2019 - A1
BXP - Vol 3 No 4 May/June 2019 - A2
BXP - Vol 3 No 4 May/June 2019 - A3
BXP - Vol 3 No 4 May/June 2019 - Capturing Brand Value From the Smart Pack
BXP - Vol 3 No 4 May/June 2019 - A5
BXP - Vol 3 No 4 May/June 2019 - A6
BXP - Vol 3 No 4 May/June 2019 - A7
BXP - Vol 3 No 4 May/June 2019 - A8
BXP - Vol 3 No 4 May/June 2019 - A9
BXP - Vol 3 No 4 May/June 2019 - A10
BXP - Vol 3 No 4 May/June 2019 - A11
BXP - Vol 3 No 4 May/June 2019 - A12
BXP - Vol 3 No 4 May/June 2019 - A13
BXP - Vol 3 No 4 May/June 2019 - The Toolbox
BXP - Vol 3 No 4 May/June 2019 - A15
BXP - Vol 3 No 4 May/June 2019 - A16
BXP - Vol 3 No 4 May/June 2019 - A17
BXP - Vol 3 No 4 May/June 2019 - A18
BXP - Vol 3 No 4 May/June 2019 - A19
BXP - Vol 3 No 4 May/June 2019 - A20
BXP - Vol 3 No 4 May/June 2019 - A21
BXP - Vol 3 No 4 May/June 2019 - A22
BXP - Vol 3 No 4 May/June 2019 - A23
BXP - Vol 3 No 4 May/June 2019 - The Last Word
BXP - Vol 3 No 4 May/June 2019 - A25
BXP - Vol 3 No 4 May/June 2019 - A26
BXP - Vol 3 No 4 May/June 2019 - A27
BXP - Vol 3 No 4 May/June 2019 - A28
BXP - Vol 3 No 4 May/June 2019 - A29
BXP - Vol 3 No 4 May/June 2019 - Augmented Reality Delivers Real Results
BXP - Vol 3 No 4 May/June 2019 - 47
BXP - Vol 3 No 4 May/June 2019 - 48
BXP - Vol 3 No 4 May/June 2019 - 49
BXP - Vol 3 No 4 May/June 2019 - 50
BXP - Vol 3 No 4 May/June 2019 - 51
BXP - Vol 3 No 4 May/June 2019 - 52
BXP - Vol 3 No 4 May/June 2019 - 53
BXP - Vol 3 No 4 May/June 2019 - 54
BXP - Vol 3 No 4 May/June 2019 - 55
BXP - Vol 3 No 4 May/June 2019 - High-Tech Fashion
BXP - Vol 3 No 4 May/June 2019 - 57
BXP - Vol 3 No 4 May/June 2019 - 58
BXP - Vol 3 No 4 May/June 2019 - Ndex of Advertisers
BXP - Vol 3 No 4 May/June 2019 - The List
BXP - Vol 3 No 4 May/June 2019 - Cover3
BXP - Vol 3 No 4 May/June 2019 - Cover4
https://www.nxtbook.com/nxtbooks/STMG/bxp_20200809
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https://www.nxtbook.com/nxtbooks/STMG/packagedesign_201604
https://www.nxtbook.com/nxtbooks/STMG/packagedesign_201603
https://www.nxtbook.com/nxtbooks/STMG/packagedesign_20160102
https://www.nxtbook.com/nxtbooks/STMG/packagedesign_201512
https://www.nxtbook.com/nxtbooks/STMG/packagedesign_201510
https://www.nxtbook.com/nxtbooks/STMG/packagedesign_201509
https://www.nxtbook.com/nxtbooks/STMG/packagedesign_201508
https://www.nxtbook.com/nxtbooks/STMG/packagedesign_20150607
https://www.nxtbook.com/nxtbooks/STMG/packagedesign_201505
https://www.nxtbook.com/nxtbooks/STMG/packagedesign_201504
https://www.nxtbook.com/nxtbooks/STMG/packagedesign_201503
https://www.nxtbook.com/nxtbooks/STMG/packagedesign_20150102
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