BXP - Vol 3 No 4 May/June 2019 - A13

A D V E R T O R I A L

In a global marketplace, solving complex engineering,
manufacturing and distribution problems can be a challenge
for innovative brand owners-unless they have an awardwinning automation solutions provider on their side.
Pack-Smart Inc. is a leading global mechanical and industrial engineering solutions
provider with over 1,500 installations worldwide and 20 years of experience playing a
key role in over 80 new product launches of
well-known brands.

For innovative
package design
ideas and disruptive
technologies, the
biggest challenges
are automating
processes
efficiently and
ensuring the product
reaches the shelves on time.
"Customers come to us looking
for an easy solution to a dilemma or
opportunity related to reliability of
information, efficiency concerns in
manufacturing or supply chain control,"
says Pack-Smart business lead Dom
Adams. "This is where Pack-Smart's
modular technologies excel."

FROM CONCEPT TO 100 MILLION
SUBSCRIBERS IN 170 DAYS
ENGINEERING THE IMPOSSIBLE

To discover all advantages
of Pack-Smart solutions
and learn how it can benefit
your business operations,
visit packsmartinc.com

In 2016, the second-largest company in
India, Reliance Technologies, wanted over
100 million Telecom subscribers for its
new Jio network.
Pack-Smart designed the Jio SIM
packaging, built and deployed equipment,
and participated in designing the IT
infrastructure. Its software engineering

team developed and customized the datahandling platform to meet requirement
of SAP integration, automating processes
and allowing efficient on-demand
activation of SIM cards at the point-ofpurchase. Reliance Jio acquired over 100
million subscribers in just 170 days.
Reliance Vice President Alok Gupta
says, "The investment in Pack-Smart
machines was the game changer, giving
us higher degrees of automation in a very
small space. Unlike other SIM-card packs
today, the packs looked premium-so that
was a big plus."

MAJOR BRAND GOES FROM RX
TO OTC AVOIDING CATEGORY
CONVENTIONS
Pack-Smart helped allergy brand Flonase
move from a prescription drug to an
over-the-counter consumer product. The
new packaging design called for a mix of
marketing and informational inserts.
"We provided an integrated
production cell to deliver a unique package
with engaging shelf presence. Our solution
eliminated cross-contamination and
material mix-ups, and was fully validated
with minimal human intervention," says
Adams. "Selectively applying sensormatic
checkpoint labels based on a predefined
algorithm allowed for validating and
reporting of all package components,
ensuring 100% compliance."
Flonase achieved 11.3% market share;
higher than the 7.3% target, and after its
first 16 weeks on store shelves, it became
the No.1 selling cough/cold/allergy liquid
brand in the U.S.

REVITALIZING SHELF PRESENCE,
BRAND EXPERIENCE AND
CONSUMER ENGAGEMENT.
Legacy brand, Mr. Sketch needed a
transformation for its scented markers
product to appeal to today's consumer.
Pack-Smart worked with the design
company to transition from paper to highvisibility packaging and optimize package
design for high-speed fully automated
production. Streamlined production
allowed the manufacturer to divert 40
workers from the line, increasing uptime
and production efficiency.
Pack-Smart's end-to-end solution
ensured complete packaging and validation
of the products with the highest speed in
market. Each uniform package has printed
variable QR codes, delivering unforgettable
brand experience.

THREE FUNDAMENTAL VALUES
Pack-Smart builds trust with brands by
playing a key role in product launches,
ensuring consistency in quality, operational
efficiency and offering real-time reliable
data of manufacturing processes.
Pack-Smart president and chief
executive officer Derek Dlugosh-Ostap
sums up: "Our automation solutions are
designed and built in-house to ensure
product security and to maintain our high
standards of excellence. We fully-test all
equipment and automation to ensure the
customer receives accuracy, efficiency and
quality throughout the life-span of each
solution."


http://www.packsmartinc.com

BXP - Vol 3 No 4 May/June 2019

Table of Contents for the Digital Edition of BXP - Vol 3 No 4 May/June 2019

BXP - Vol 3 No 4 May/june 2019
Contents
Editor’s Letter
The Scene
Chief Experience Officer Series: Moira Cullen
Capturing Brand Value From the Smart Pack
The Toolbox
The Last Word
Augmented Reality Delivers Real Results
High-Tech Fashion
Ndex of Advertisers
The List
BXP - Vol 3 No 4 May/June 2019 - Intro
BXP - Vol 3 No 4 May/June 2019 - BB1
BXP - Vol 3 No 4 May/June 2019 - BB2
BXP - Vol 3 No 4 May/June 2019 - BXP - Vol 3 No 4 May/june 2019
BXP - Vol 3 No 4 May/June 2019 - Cover2
BXP - Vol 3 No 4 May/June 2019 - 1
BXP - Vol 3 No 4 May/June 2019 - Contents
BXP - Vol 3 No 4 May/June 2019 - 3
BXP - Vol 3 No 4 May/June 2019 - 4
BXP - Vol 3 No 4 May/June 2019 - 5
BXP - Vol 3 No 4 May/June 2019 - Editor’s Letter
BXP - Vol 3 No 4 May/June 2019 - 7
BXP - Vol 3 No 4 May/June 2019 - The Scene
BXP - Vol 3 No 4 May/June 2019 - 9
BXP - Vol 3 No 4 May/June 2019 - 10
BXP - Vol 3 No 4 May/June 2019 - 11
BXP - Vol 3 No 4 May/June 2019 - Chief Experience Officer Series: Moira Cullen
BXP - Vol 3 No 4 May/June 2019 - 13
BXP - Vol 3 No 4 May/June 2019 - 14
BXP - Vol 3 No 4 May/June 2019 - 15
BXP - Vol 3 No 4 May/June 2019 - 16
BXP - Vol 3 No 4 May/June 2019 - A1
BXP - Vol 3 No 4 May/June 2019 - A2
BXP - Vol 3 No 4 May/June 2019 - A3
BXP - Vol 3 No 4 May/June 2019 - Capturing Brand Value From the Smart Pack
BXP - Vol 3 No 4 May/June 2019 - A5
BXP - Vol 3 No 4 May/June 2019 - A6
BXP - Vol 3 No 4 May/June 2019 - A7
BXP - Vol 3 No 4 May/June 2019 - A8
BXP - Vol 3 No 4 May/June 2019 - A9
BXP - Vol 3 No 4 May/June 2019 - A10
BXP - Vol 3 No 4 May/June 2019 - A11
BXP - Vol 3 No 4 May/June 2019 - A12
BXP - Vol 3 No 4 May/June 2019 - A13
BXP - Vol 3 No 4 May/June 2019 - The Toolbox
BXP - Vol 3 No 4 May/June 2019 - A15
BXP - Vol 3 No 4 May/June 2019 - A16
BXP - Vol 3 No 4 May/June 2019 - A17
BXP - Vol 3 No 4 May/June 2019 - A18
BXP - Vol 3 No 4 May/June 2019 - A19
BXP - Vol 3 No 4 May/June 2019 - A20
BXP - Vol 3 No 4 May/June 2019 - A21
BXP - Vol 3 No 4 May/June 2019 - A22
BXP - Vol 3 No 4 May/June 2019 - A23
BXP - Vol 3 No 4 May/June 2019 - The Last Word
BXP - Vol 3 No 4 May/June 2019 - A25
BXP - Vol 3 No 4 May/June 2019 - A26
BXP - Vol 3 No 4 May/June 2019 - A27
BXP - Vol 3 No 4 May/June 2019 - A28
BXP - Vol 3 No 4 May/June 2019 - A29
BXP - Vol 3 No 4 May/June 2019 - Augmented Reality Delivers Real Results
BXP - Vol 3 No 4 May/June 2019 - 47
BXP - Vol 3 No 4 May/June 2019 - 48
BXP - Vol 3 No 4 May/June 2019 - 49
BXP - Vol 3 No 4 May/June 2019 - 50
BXP - Vol 3 No 4 May/June 2019 - 51
BXP - Vol 3 No 4 May/June 2019 - 52
BXP - Vol 3 No 4 May/June 2019 - 53
BXP - Vol 3 No 4 May/June 2019 - 54
BXP - Vol 3 No 4 May/June 2019 - 55
BXP - Vol 3 No 4 May/June 2019 - High-Tech Fashion
BXP - Vol 3 No 4 May/June 2019 - 57
BXP - Vol 3 No 4 May/June 2019 - 58
BXP - Vol 3 No 4 May/June 2019 - Ndex of Advertisers
BXP - Vol 3 No 4 May/June 2019 - The List
BXP - Vol 3 No 4 May/June 2019 - Cover3
BXP - Vol 3 No 4 May/June 2019 - Cover4
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https://www.nxtbook.com/nxtbooks/STMG/packagedesign_201512
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https://www.nxtbook.com/nxtbooks/STMG/packagedesign_201509
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