BXP - Vol 3 No 4 May/June 2019 - A20

Advanced Barcode Promises to
Improve Plastic Sorting for Recyclers
addition, we can similarly create identities
in shrink sleeves and other labels, which
adds redundancy to improve scan rates and
communicates data about the plastic underlying the label, which might be covered
by a 100% shrink sleeve. With Digimarc
Barcode, we turn the scanning process
around, with the barcode telling the system
exactly what it is, and what characteristics
it has. In essence, Digimarc Barcode creates
a "recycling passport" for the object.

What will be the benefits to
consumer goods companies and
manufacturers?

C

onsumer goods brands, retailers
and manufacturers of plastic are
under increasing pressure to use
more recycled content in their products.
This will help support a "Circular Economy," while reducing plastic waste in our
oceans and landfills. However, current
technologies are unable to meet government mandates and fulfill commitments
by manufacturers for recycled content.
To learn more about the need, we sat
down with Larry Logan, Chief Evangelist,
Digimarc, whose company's Digimarc
Barcode provides a unique, scannable 3D
identity when applied in plastic substrates.

What are some of the specific
challenges facing the recycling
sector that make it difficult to
remedy the issue?
Current near-infrared camera systems can't
discern many important characteristics of
plastic objects, resulting in discarded waste
that could otherwise be recycled. Some
of the challenges include: identifying food
versus non-food containers; multi-layer
plastics and percentages of composites;
carbon-black, opaque, and difficult-to-recycle objects; and the color or type of plastic
hidden by the shrink sleeve.

There has been a real buzz in
the consumer goods industry
surrounding the Pioneer Project
HolyGrail. What is it and how is
that initiative shaping the future
of consumer product packaging?
Pioneer Project HolyGrail was a three-year
initiative and full-value chain collaboration
project led by Procter & Gamble with 29
participating partners, including consumer
brands L'Oreal, Danone, Nestlé, PepsiCo,
Henkel and retailer Carrefour, plus leading
sorting equipment manufacturers and
global waste recovery operators. The
HolyGrail's published test results show
that Digimarc Barcode, by adding a digital
identify to plastic containers, could accomplish sorting techniques that have been
impossible for the industry to achieve.

How will Digimarc Barcode
help improve the reliability and
efficiency of sorting plastic waste?
Currently, near-infrared cameras in Material Recovery Facilities attempt to make a
determination of the type of plastic object
by examining spectral characteristics. This
approach is only accurate for a narrow
range of objects. Digimarc, in contrast, adds
an imperceptible and absolute identity
into the object by molding "microtopological variations" into the plastic itself. In

The most critical capability missing today
is the ability to detect whether a container
previously held food or not. Today, this
is nearly impossible to determine, with
the consequence being that many plastic
items must be downcycled into items
such as park benches or pallets. Our ability
to separate these objects is considered
game-changing. Among other benefits,
manufacturers may be able to continue
using their current trade dress, such as with
carbon-black plastic, which is invisible to
near-infrared systems. Shrink sleeves block
the scanning systems from detecting the
underlying plastic. As a result, recyclers
want manufacturers to leave clear openings
of 30% to 40%, eliminating precious real
estate for marketing messages. Again we
can mark those sleeves with details about
the plastic type, without having to remove
branded-artwork from the package. We
believe Digimarc Barcode can benefit all
the players in the recycling ecosystem, by
delivering higher quality and quantity of recyclables to create new, recycled products.
Consumer goods brands and
retailers can add Digimarc Barcode
to their packaging today, go to
www.digimarc.com/package to get
started. Find out more about Digimarc
Barcode and recycling by visiting
www.digimarc.com/recycling


http://www.digimarc.com/package http://www.digimarc.com/recycling

BXP - Vol 3 No 4 May/June 2019

Table of Contents for the Digital Edition of BXP - Vol 3 No 4 May/June 2019

BXP - Vol 3 No 4 May/june 2019
Contents
Editor’s Letter
The Scene
Chief Experience Officer Series: Moira Cullen
Capturing Brand Value From the Smart Pack
The Toolbox
The Last Word
Augmented Reality Delivers Real Results
High-Tech Fashion
Ndex of Advertisers
The List
BXP - Vol 3 No 4 May/June 2019 - Intro
BXP - Vol 3 No 4 May/June 2019 - BB1
BXP - Vol 3 No 4 May/June 2019 - BB2
BXP - Vol 3 No 4 May/June 2019 - BXP - Vol 3 No 4 May/june 2019
BXP - Vol 3 No 4 May/June 2019 - Cover2
BXP - Vol 3 No 4 May/June 2019 - 1
BXP - Vol 3 No 4 May/June 2019 - Contents
BXP - Vol 3 No 4 May/June 2019 - 3
BXP - Vol 3 No 4 May/June 2019 - 4
BXP - Vol 3 No 4 May/June 2019 - 5
BXP - Vol 3 No 4 May/June 2019 - Editor’s Letter
BXP - Vol 3 No 4 May/June 2019 - 7
BXP - Vol 3 No 4 May/June 2019 - The Scene
BXP - Vol 3 No 4 May/June 2019 - 9
BXP - Vol 3 No 4 May/June 2019 - 10
BXP - Vol 3 No 4 May/June 2019 - 11
BXP - Vol 3 No 4 May/June 2019 - Chief Experience Officer Series: Moira Cullen
BXP - Vol 3 No 4 May/June 2019 - 13
BXP - Vol 3 No 4 May/June 2019 - 14
BXP - Vol 3 No 4 May/June 2019 - 15
BXP - Vol 3 No 4 May/June 2019 - 16
BXP - Vol 3 No 4 May/June 2019 - A1
BXP - Vol 3 No 4 May/June 2019 - A2
BXP - Vol 3 No 4 May/June 2019 - A3
BXP - Vol 3 No 4 May/June 2019 - Capturing Brand Value From the Smart Pack
BXP - Vol 3 No 4 May/June 2019 - A5
BXP - Vol 3 No 4 May/June 2019 - A6
BXP - Vol 3 No 4 May/June 2019 - A7
BXP - Vol 3 No 4 May/June 2019 - A8
BXP - Vol 3 No 4 May/June 2019 - A9
BXP - Vol 3 No 4 May/June 2019 - A10
BXP - Vol 3 No 4 May/June 2019 - A11
BXP - Vol 3 No 4 May/June 2019 - A12
BXP - Vol 3 No 4 May/June 2019 - A13
BXP - Vol 3 No 4 May/June 2019 - The Toolbox
BXP - Vol 3 No 4 May/June 2019 - A15
BXP - Vol 3 No 4 May/June 2019 - A16
BXP - Vol 3 No 4 May/June 2019 - A17
BXP - Vol 3 No 4 May/June 2019 - A18
BXP - Vol 3 No 4 May/June 2019 - A19
BXP - Vol 3 No 4 May/June 2019 - A20
BXP - Vol 3 No 4 May/June 2019 - A21
BXP - Vol 3 No 4 May/June 2019 - A22
BXP - Vol 3 No 4 May/June 2019 - A23
BXP - Vol 3 No 4 May/June 2019 - The Last Word
BXP - Vol 3 No 4 May/June 2019 - A25
BXP - Vol 3 No 4 May/June 2019 - A26
BXP - Vol 3 No 4 May/June 2019 - A27
BXP - Vol 3 No 4 May/June 2019 - A28
BXP - Vol 3 No 4 May/June 2019 - A29
BXP - Vol 3 No 4 May/June 2019 - Augmented Reality Delivers Real Results
BXP - Vol 3 No 4 May/June 2019 - 47
BXP - Vol 3 No 4 May/June 2019 - 48
BXP - Vol 3 No 4 May/June 2019 - 49
BXP - Vol 3 No 4 May/June 2019 - 50
BXP - Vol 3 No 4 May/June 2019 - 51
BXP - Vol 3 No 4 May/June 2019 - 52
BXP - Vol 3 No 4 May/June 2019 - 53
BXP - Vol 3 No 4 May/June 2019 - 54
BXP - Vol 3 No 4 May/June 2019 - 55
BXP - Vol 3 No 4 May/June 2019 - High-Tech Fashion
BXP - Vol 3 No 4 May/June 2019 - 57
BXP - Vol 3 No 4 May/June 2019 - 58
BXP - Vol 3 No 4 May/June 2019 - Ndex of Advertisers
BXP - Vol 3 No 4 May/June 2019 - The List
BXP - Vol 3 No 4 May/June 2019 - Cover3
BXP - Vol 3 No 4 May/June 2019 - Cover4
https://www.nxtbook.com/nxtbooks/STMG/bxp_20200809
https://www.nxtbook.com/nxtbooks/STMG/bxp_202007
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https://www.nxtbook.com/nxtbooks/STMG/packagedesign_20160102
https://www.nxtbook.com/nxtbooks/STMG/packagedesign_201512
https://www.nxtbook.com/nxtbooks/STMG/packagedesign_201510
https://www.nxtbook.com/nxtbooks/STMG/packagedesign_201509
https://www.nxtbook.com/nxtbooks/STMG/packagedesign_201508
https://www.nxtbook.com/nxtbooks/STMG/packagedesign_20150607
https://www.nxtbook.com/nxtbooks/STMG/packagedesign_201505
https://www.nxtbook.com/nxtbooks/STMG/packagedesign_201504
https://www.nxtbook.com/nxtbooks/STMG/packagedesign_201503
https://www.nxtbook.com/nxtbooks/STMG/packagedesign_20150102
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https://www.nxtbook.com/nxtbooks/STMG/packagedesign_20130607
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