BXP - Vol 3 No 4 May/June 2019 - A25
A25
In addition, the focus on food waste and
RFID and NFC tags, for sure, smart labels,
security has put the spotlight on technolo-
connected packaging and the associated
gies, including nano, which can have a posi-
Cloud platforms, and embedded QR codes are
tive impact on this highly environmentally
making big comebacks. Augmented reality
damaging and highly political issue.
(AR) and virtual reality (VR) seem to be
increasingly popular with brands because of
One of the most significant landmarks was
the huge impact they can have on consumer
the appearance of AIPIA on the scene in 2011,
engagement.
which helped the disparate bits of technology
to be recognized as a distinct sector and gave
many companies new to the packaging sector
an anchor and reference point. This also helped
with establishing a network and communication platform for both internal and external use.
But of greatest importance is that brand
Augmented
reality and
virtual reality
seem to be
increasingly
owners started to take the whole A&IP prop-
popular with
osition seriously about six years ago. This was
brands because
an absolute breakthrough moment, as until
then it had been a rather piecemeal expansion,
quicker in apparel and some beverages, but not
so impactive in food, snacks and pharmaceuticals as we would have wanted. Now that is all
changing rapidly!
WHICH PRODUCTS STAND OUT AS KEY
of the huge
impact they
can have on
consumer
engagement.
And it's a much smaller world, so brands
increasingly look at global markets, despite
the current economic/political disputes. This
presents its own set of problems-supply
chain management, traceability, counterfeiting, authentication, condition monitoring
and extending shelf life of foods and some
pharmaceuticals) are all absolutely necessary.
You cannot gloss over these if you want to sell
internationally, or you do so at your peril. A&IP
has solutions for all these issues. We see investments in these technologies save consumer
facing brands money and improve bottom line
performance sooner rather than later.
In the U.S., we also see compliance as a big
issue. So many drugs are wasted or end up
DRIVERS OF A&IP DEVELOPMENT?
becoming ineffective due to poor supervision
Several pioneering products stand out, as do
or management of the dose. A&IP related
the companies that have invested so heavily in
solutions will feature very strongly in pharma-
their developments. Companies such as Avery
ceutical packaging of the future.
Dennison, Thin Film Electronics, Checkpoint,
Evrythng, Zappar, Aptar (then CSP), American
PRODUCT TRACEABILITY AND
Thermal, Infratab and Jones Packaging have all
AUTHENTICATION, ANTI-COUNTERFEITING
put their money into developing serious A&IP
AND REDUCING FOOD WASTE ARE ALL
products that have found real applications in
OBVIOUS BENEFITS OF A&IP, BUT BRANDS
the marketplace. They took the long view and
SEEM TO BE FOCUSING MORE ON THE
believed in the technologies. It took a while for
CONSUMER ENGAGEMENT ASPECTS. WHY?
most packaging converters, brand owners and
In truth, this caught us out a bit, too, at first.
retailers to catch on.
When AIPIA went in to speak to brands, we
were armed with all those very good reasons
BXPMAGAZINE.COM
http://www.bxpmagazine.com/
BXP - Vol 3 No 4 May/June 2019
Table of Contents for the Digital Edition of BXP - Vol 3 No 4 May/June 2019
BXP - Vol 3 No 4 May/june 2019
Contents
Editor’s Letter
The Scene
Chief Experience Officer Series: Moira Cullen
Capturing Brand Value From the Smart Pack
The Toolbox
The Last Word
Augmented Reality Delivers Real Results
High-Tech Fashion
Ndex of Advertisers
The List
BXP - Vol 3 No 4 May/June 2019 - Intro
BXP - Vol 3 No 4 May/June 2019 - BB1
BXP - Vol 3 No 4 May/June 2019 - BB2
BXP - Vol 3 No 4 May/June 2019 - BXP - Vol 3 No 4 May/june 2019
BXP - Vol 3 No 4 May/June 2019 - Cover2
BXP - Vol 3 No 4 May/June 2019 - 1
BXP - Vol 3 No 4 May/June 2019 - Contents
BXP - Vol 3 No 4 May/June 2019 - 3
BXP - Vol 3 No 4 May/June 2019 - 4
BXP - Vol 3 No 4 May/June 2019 - 5
BXP - Vol 3 No 4 May/June 2019 - Editor’s Letter
BXP - Vol 3 No 4 May/June 2019 - 7
BXP - Vol 3 No 4 May/June 2019 - The Scene
BXP - Vol 3 No 4 May/June 2019 - 9
BXP - Vol 3 No 4 May/June 2019 - 10
BXP - Vol 3 No 4 May/June 2019 - 11
BXP - Vol 3 No 4 May/June 2019 - Chief Experience Officer Series: Moira Cullen
BXP - Vol 3 No 4 May/June 2019 - 13
BXP - Vol 3 No 4 May/June 2019 - 14
BXP - Vol 3 No 4 May/June 2019 - 15
BXP - Vol 3 No 4 May/June 2019 - 16
BXP - Vol 3 No 4 May/June 2019 - A1
BXP - Vol 3 No 4 May/June 2019 - A2
BXP - Vol 3 No 4 May/June 2019 - A3
BXP - Vol 3 No 4 May/June 2019 - Capturing Brand Value From the Smart Pack
BXP - Vol 3 No 4 May/June 2019 - A5
BXP - Vol 3 No 4 May/June 2019 - A6
BXP - Vol 3 No 4 May/June 2019 - A7
BXP - Vol 3 No 4 May/June 2019 - A8
BXP - Vol 3 No 4 May/June 2019 - A9
BXP - Vol 3 No 4 May/June 2019 - A10
BXP - Vol 3 No 4 May/June 2019 - A11
BXP - Vol 3 No 4 May/June 2019 - A12
BXP - Vol 3 No 4 May/June 2019 - A13
BXP - Vol 3 No 4 May/June 2019 - The Toolbox
BXP - Vol 3 No 4 May/June 2019 - A15
BXP - Vol 3 No 4 May/June 2019 - A16
BXP - Vol 3 No 4 May/June 2019 - A17
BXP - Vol 3 No 4 May/June 2019 - A18
BXP - Vol 3 No 4 May/June 2019 - A19
BXP - Vol 3 No 4 May/June 2019 - A20
BXP - Vol 3 No 4 May/June 2019 - A21
BXP - Vol 3 No 4 May/June 2019 - A22
BXP - Vol 3 No 4 May/June 2019 - A23
BXP - Vol 3 No 4 May/June 2019 - The Last Word
BXP - Vol 3 No 4 May/June 2019 - A25
BXP - Vol 3 No 4 May/June 2019 - A26
BXP - Vol 3 No 4 May/June 2019 - A27
BXP - Vol 3 No 4 May/June 2019 - A28
BXP - Vol 3 No 4 May/June 2019 - A29
BXP - Vol 3 No 4 May/June 2019 - Augmented Reality Delivers Real Results
BXP - Vol 3 No 4 May/June 2019 - 47
BXP - Vol 3 No 4 May/June 2019 - 48
BXP - Vol 3 No 4 May/June 2019 - 49
BXP - Vol 3 No 4 May/June 2019 - 50
BXP - Vol 3 No 4 May/June 2019 - 51
BXP - Vol 3 No 4 May/June 2019 - 52
BXP - Vol 3 No 4 May/June 2019 - 53
BXP - Vol 3 No 4 May/June 2019 - 54
BXP - Vol 3 No 4 May/June 2019 - 55
BXP - Vol 3 No 4 May/June 2019 - High-Tech Fashion
BXP - Vol 3 No 4 May/June 2019 - 57
BXP - Vol 3 No 4 May/June 2019 - 58
BXP - Vol 3 No 4 May/June 2019 - Ndex of Advertisers
BXP - Vol 3 No 4 May/June 2019 - The List
BXP - Vol 3 No 4 May/June 2019 - Cover3
BXP - Vol 3 No 4 May/June 2019 - Cover4
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